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Establishing Ownership of Your Content – The Rules are Changing — A SPN Exclusive Article

I was sketching out two marketing plans over the holidays for a couple of new clients and decided it was time to incorporate some of the research data/results I’ve collected during the latter part of 2011. Generally I’d spend more time testing things on my own sites first, but I’m confident enough with the results of basic testing that I’ve decided to put the ideas into live production. There are two basic interrelated concepts that I’ve been working on – content length, and establishing ownership of new content in a way which minimizes the chance of your content being considered ‘dupe’ and increases your page authority and SERP’s. The web is all about content, it’s basically one large article directory. The task for a search engine is to provide an efficient indexing system so we can connect with the information we are looking for in the fewest possible steps.

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Establishing Ownership of Your Content – The Rules are Changing — A SPN Exclusive Article

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Lack of Communication is Unacceptable in a Virtual Work Environment

A virtual work environment is not an uncommon one, given today’s increasing we-are-a-global-village scenario. As employment spans geographical boundaries and employees working for a single organization could be doing so from anywhere in the world, the shifting nature of work does present its own set of challenges. One of them, and arguably the most pertinent of all, concerns the sticky issue of communication. A virtual work environment is another form of outsourcing and communication can be said to be the lifeline of any Outsourcing success. Which brings us to the crux of the matter – lack of communication is unacceptable in a virtual employee environment. This refers to both parties involved – the outsourcing service provider as well as the virtual employee who is working for the client. Lack of Communication from the Vendor The choice of an outsourcing partner plays a crucial role in determining the success of any outsourced venture

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Lack of Communication is Unacceptable in a Virtual Work Environment

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Apple beats HTC in US patent battle

HTC has been informed by the US International Trade Commission it is in violation of an Apple patent, with the Taiwan-based manufacturer given until 19 April 2012 to comply with the ruling or face its handsets from being banned from import into the USA. The patent in question concerns a “system and method for performing an action on a structure in computer generated data”. This could refer to a situation where a user clicks on a phone number in an email to make a call with the phone app. Despite having been ruled against by the ITC, HTC considers the decision a tick in the win column. “Since the infringing elements identified by the ITC involve and impact only a very minimal part of the user interface, we will remove it as soon as possible and sell non-infringing products,” HTC said in a company statement.

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Apple beats HTC in US patent battle

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Facebook introduces private Page messaging

Facebook is making it easier for brands and consumers to communicate with one another in private. The titan of the social network recently began rolling out a mechanism that will allow brands to communicate privately with consumers via their Facebook Pages. However, unlike with Twitter, where either party can initiate a direct message, Facebook will require the individual initiate the conversation. Using a “Message” button on a brand’s Page, consumers will be able to privately message companies – much like they currently do with their “friends”. Once that is done, though, the conversation is open to both parties. The feature will also allow brands to privately respond to comments or posts on their Pages. Social media has long been marketed as a tool for one-on-one engagement with customers, but has to date primarily been used as a one-to-many platform. Private Page messaging opens up the possibility for more effective one-on-one communication and a greater level of customer service on Facebook

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Facebook introduces private Page messaging

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Saudi Prince buys into Twitter

Prince Alwaleed bin Talal, the nephew of Saudi Arabian King Abdullah, has invested $300 million into Twitter. One of the wealthiest people in the world, Forbes Magazine estimates the Prince’s net worth to be $19.6 billion. Other investments in the Prince’s portfolio include a ‘sizable’ share in Citigroup and a seven per cent stake in News Corporation. The stake in Twitter was bought after several months of negotiations through Alwaleed’s Kingdom Holding Company. “Our investment in Twitter reaffirms our ability in identifying suitable opportunities to invest in promising, high-growth businesses with a global impact,” the Prince told the Telegraph , who apparently also planning to launch his own cable news channel. Russian billionaire Yuri Milner is also a major investor in the company. Milner also has major investments in Facebook and Zygna, as well as owning Digital Sky Technologies. Twitter is currently valued at $8.4 billion and has over 100 million registered users, despite having yet to make a significant profit

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Saudi Prince buys into Twitter

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Zynga’s IPO as popular as its games

Zynga Inc. is raising more than virtual livestock these days, having pulled in $1 billion (

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BlackBerry profits slump

BlackBerry makers Research In Motion has released its third quarter fiscal numbers, revealing a 6 per cent slump in profits compared with the same period last year. The flagging company reported profits of $265 million (

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Endless Articles Ideas: What Everyone Wants to Read

Have freezer eye? You know, you stare at the computer long enough hoping to figure out which article ideas to write about only to have your eyes freeze. You ask yourself, “What do visitors want to read? What do I like writing about? What have I already written? What pertains to my website or blog? What will help sales? What will help people sign up for my newsletter?” And the main question most people ask, “What am I an expert on so I feel confident enough to write about?”, so on and so on

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Endless Articles Ideas: What Everyone Wants to Read

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SEO Consulting Services – A SPN Exclusive Article

With the way the economy is today, many business owners have turned to the online advertising and marketing campaigns and strategies, such as search engine optimization (SEO), for a much needed boost in online company and product visibility, which translates into an increase in revenue and profitability. With each day that passes, more businesses are becoming aware of the importance and advantages of having an online presence to supplement whatever revenue streams they have already had in place. The immense increase in the number of corporate websites online today that display their various products and/or services, has translated into a fierce and competitive market of business owners trying to ensure that their websites are ranked in the top positions of search engines. This is the major contributing factor as to why so many of these business owners continually look for ways to distinguish themselves among their competitors, in order to gain a high ranking position.

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SEO Consulting Services – A SPN Exclusive Article

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New Rules for E-commerce – An Exclusive SPN Article – Part One

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. In this article we introduce the new rules and how they impact consumers. • In Part 2 we will discuss how the new rules impact online merchants. • In Part 3 we will discuss how the new rules impact web hosting companies. • In Part 4 we will discuss how the new rules impact shopping cart developers. • In Part 5 we will discuss how the new rules impact smart phone application developers. • In Part 6 we will discuss how the new rules impact smart phone banking applications.

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New Rules for E-commerce – An Exclusive SPN Article – Part One

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