se optimization

Website Speed Penalty – Google is Testing Your Load Time!

After Google started using website speed as a parameter in their ranking algorithms every webmaster has a good reason to keep an eye on the page load speed of their website. Google’s bending over backwards to spread the word about this new speed penalty is proof in itself since big G is usually very secretive about pending algorithm changes. From the announcement we learn that the speed penalty was introduced following experiments by Google that revealed the impact website speed has on Internet users. But the results of the experiment come as no surprise even for someone that has started to use the Internet recently; users prefer websites that load faster and tend to spend more time on such websites. However, the search engine giant has been careful to state that even though website speed is now a factor, it is not the primary parameter for determining results. The quality and relevance of information is still the determining factor, but if your website speed is slow, you will receive a Google penalty. This implies that it is important for you as a webmaster to assess the speed of your website to determine whether you are moving further down the search engine results pages (SERPs) because your website is slower than your direct competitors. How Can Google Know Your Page Speed? It is vital that you understand the basics of how Google’s algorithm determines your website speed and thus your SERP ranking

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Website Speed Penalty – Google is Testing Your Load Time!

se optimization

Meta Title Tags are Gold

How to write compelling page titles From an SEO perspective, the title of the webpage is very important. These are the words that describe what your page is about and are the first words that a search engine sees when it crawls your webpage looking for content to add to its index. The page title is also what the searcher sees in a search result – so the page title is very important in describing what the page is about and if the title meets the searcher’s criteria, then it is more likely to be clicked on and your page opened. It is safe to assume that the majority of searchers these days will be tempted to either click or ignore based on the content of the title. This is like your ad in the natural search section of the search engine results page.

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Meta Title Tags are Gold

se optimization

How to Create a Search Engine Friendly Website

Many webmasters complain about their website not ranking well in the SERPs. What they fail to realize is that their website is not search engine friendly. An SEO friendly website contains more than keyword filled Meta tags and content. A website must be created and designed keeping the visitors in mind.

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How to Create a Search Engine Friendly Website

se optimization

Why is SEO So Important for E-Commerce Websites? The Basics.

In this modern age, it is increasingly important to make sure your websites are optimized for the major search engines through the use of Search Engine Optimization (SEO) practices.  The current top three search engines are Google, Yahoo and Bing.  Let’s face it though; Google is the major player and they set the standards when it comes to the Internet search industry. There are a few basic practices you can follow to make your site more friendly to the search engines and thus rank higher for certain keyword phrases when users search for them.  You just need to make sure you are conducting these practices properly.  Being at the top of the search engines for your target keywords is a make or break factor for the success of your business. There are millions of websites in existence and there could be thousands competing for the keywords you are trying to rank  for.  The Internet is a very competitive marketplace so it is vital to stay on top of the current SEO trends.  Not being recognized by the top search engines can be very frustrating, especially after putting a lot of work and money into creating and designing your website. Each search engine uses a different algorithm to conduct their searches.  These algorithms are kept secret by the companies and are always changing.  However, there are numerous people whose jobs consist of attempting to deconstruct these algorithms to figure out how the engines rank pages. In order to increase your web page’s rank in the search engine results, take the following advice into consideration: Keywords: Remember that content will always be king.  Fill your web pages with relevant information that will help visitors – search engines love this. Fill your content with your target keywords but don’t overdo it by stuffing keywords into your pages.  You need to keep your keyword density to no more than one anchor text keyword hyperlink per 100 words of content.  If the pages of your site contain relevant keywords to a searcher’s search phrase then your site has a higher likelihood of appearing on the results pages. Be specific with your keywords.  If you are selling “Men’s Nike Air Jordans” target that phrase not “Michael Jordan shoes.” When choosing keywords, put yourself in the shoes of the searcher.  What would you search (WWYS)? Meta Tags (Title, Description & Keywords): The title tag is the description of the current page you are on that appears on the top bar of your web browser.  For SEO purposes, you need to use your first targeted keyword at the beginning of your title and try to describe what your website is all about In 10-15 words

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Why is SEO So Important for E-Commerce Websites? The Basics.

se optimization

How Do You Drive Traffic to Your Site?

If you are new to internet marketing, you would have discovered that driving traffic to your website is a formidable task. However, if you learn the ropes to drive traffic to your website, you can reap a ton of rewards. Here are some creative ideas that may help you. Start blogging on several sites and leave comments on other people’s blog posts.

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How Do You Drive Traffic to Your Site?