se optimization

Write Current Content and Explode Your SEO – A SPN Exclusive Article

Content is King As a small business owner or entrepreneur trying to broaden your internet target and get recognized, I’m sure you are aware of the value of new, fresh, recurring content on your site of all types. When it comes to written content on page copy or blogs and articles, you need to be able to write well, be informative and entertain, that’s obvious. That’s for your viewers. But if you can’t write as well for Google and the other search engines to maximize your subject matter for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This article provides a frequently discussed yet misunderstood technique to help you make your material applicable and explode your SEO online. Google Adwords Keyword Tool Perhaps you’ve heard of Google Adwords, Google’s primary pay for placement vehicle on their mother of all search engine returns. You might have run a campaign or I bet you’ve at least been petitioned by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC. Well, Google offers a free instrument to help you select keywords and phrases based upon how much they are searched every month and how much competition there is from other marketers.

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Write Current Content and Explode Your SEO – A SPN Exclusive Article

se optimization

Prevent Your SEO Bleeding Before It Starts! – A SPN Exclusive Article

I see it everyday. Someone wants to start a new blog, e-commerce site, or other site, including non-profits. The excitement is mounting, you start to see pieces of the puzzle come together, and the next thing you know, you’ve made the ever-important connection string from your database to your file manager – your site is now live. Did you forget anything along the way? Depending on the Content Management Solution (CMS) you have chosen, upon the initial launch of your site, there are several “add-ons” you’ll want to install right away. I’ll use the ever-popular WordPress blogging platform for this example. Chances are, you don’t want to run your site these days without a single plug-in. Your initial choices should be related to site security, SEO (I am biased!), and site mapping.

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Prevent Your SEO Bleeding Before It Starts! – A SPN Exclusive Article

se optimization

How to Complete Your LinkedIn Company Listing – A SPN Exclusive Article

LinkedIn, which has recently reached 50 million user milestones, also has long been considered as a social networking site for professionals. If you’re in business, it is basically expected that you have a profile there. But with the more mainstream platforms like Twitter and Facebook being used for business purposes, some professionals are neglecting their LinkedIn profiles. While LinkedIn is certainly not as dynamic as other social media sites, it still provides a lot of value, if you use it correctly. So whether you’re new to LinkedIn or a veteran, here are some of the things you should consider incorporating into your LinkedIn strategy. Procedure to Complete your Company LinkedIn Listing: An expert solopreneur, will just take 30 minutes or less time to set up the company profile pages, but being new or a veteran, the below checklist will help to save time and make sure you’re ready to complete all the information when you log in. In addition to the company overview page, you’ll see tabs for career, products and services, and analytics. Here’s the information you’ll need to complete your company overview page. Company Name: Make sure that your company name listing matches with the name in your profile.

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How to Complete Your LinkedIn Company Listing – A SPN Exclusive Article

se optimization

3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

If you’re like me, you probably spend a big part of your time searching for things online and being amazed at some of the SEO articles that pop up. And, if you’re like me, you probably wonder how these “authors” expect you to take their poorly-spun, uninteresting, fluffy “article” seriously! Remember, writing SEO articles isn’t about “churning out” as many as possible, as quickly as you can. After all, bad SEO articles do serious damage to your credibility – and, ultimately, your bottom line. Instead, you need to look at SEO articles as a tool that helps you build a brand, helps you market your business, and helps you set yourself apart from the competition. When used correctly, SEO articles actually do a lot of work FOR you. If you’re writing SEO articles properly (or paying someone to write them for you), the finished product should be doing these 3 things for you: 1. Establishing You as an Expert When people get to the end of your SEO articles, they should say “wow!” They should be chomping at the bit to visit your website to see what other kind of gems you have to offer, or to learn more about your products and services. They should see you as a “somebody”, instead of like all the “wannabes” out there who just want to make a quick buck off them. Remember, people look for all kinds of reasons NOT to spend their hard-earned money

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3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

se optimization

Site Owners-Stay Involved with Your SEO! – A SPN Exclusive Article

A lot of businesses and websites look into outsourcing their SEO for numerous reasons. For some, they’ve been handling it in-house for a while and are looking to take it to the next level with some professional guidance. Others (usually smaller companies) don’t have the time or manpower to fully manage an SEO campaign so they want an SEO firm to take over the day-to-day management. Whatever the reason you want/need to outsource your SEO, just remember one thing: Just because you’ve outsourced your SEO, that doesn’t mean you get to wash your hands of it.

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Site Owners-Stay Involved with Your SEO! – A SPN Exclusive Article

se optimization

The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

Not too long ago, a visitor to my blog posted the question: “What’s more effective, off-page or on-page optimization?” He had just finished optimizing his webpage using SEOPressor, and was understandably annoyed that the expected increase in traffic had failed to appear. Unfortunately, the most definitive answer I have to his question is – it depends. If you want to increase your site traffic by ranking well for lots of less competitive, long-tailed keywords, then on-page optimization is your best bet. If you are choosing to improve your ranking in the Google search results for shorter, more competitive keywords, then you should optimize off-page. If you simply want a healthy and profitable website, then you need to engage in both kinds of optimization. Google Ranks Pages Based on Content, not Sales Pitches. Google uses a mathematical formula to rank your webpage based on its relevance to a particular user. That formula uses information found both off your page and on it, which explains why both on-page and off-page optimization are important. The off-page information that Google looks for is the number of people or reputable sites that have found your web page useful and have linked back to it

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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article