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Bing’s TV ad hopes to topple Google monopoly

As Bing’s new TV ad campaign hits UK screens today, the Microsoft gang are sure to be hoping that UK net users will ‘Bing and Decide’ to give the decision engine a shot. The announcement that Bing would be launching UK TV ads certainly attracted attention from media and digital realms alike, and today eager industry insiders will be able to join the public in making their minds up about the ads. Rather than merely highlighting the ways in which Bing can aid search experiences, the adverts aim to show consumers how different the decision engine is to other search engines .

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Bing’s TV ad hopes to topple Google monopoly

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Microsoft launches Bing TV ads in the UK

Microsoft has launched a new TV advertising campaign in the UK promoting its ‘decision engine’ Bing as an alternative to Google , by mocking the “information overload” that often accompanies its rival’s search results. The Guardian reports that the $2 billion (