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The 5 Most Important Things to Consider When Doing Localized SEO

January 12, 2012 by creative · Leave a Comment 

First of all, let us just quickly define what Localized Search Engine Optimization (Local SEO) is. Local SEO is basically the process of optimizing your website to perform better in the search engines by allowing it to be found for the keywords which relate to the area in which you’re located. To illustrate, if you were looking to be found locally when users search for SEO services in your area, and you’re based in Wales, one such search term you may look to optimize for may be ‘SEO wales’. This would naturally vary depending on the location in which you’re situated and what users are actually looking for. So let us take a look at the 5 most important things to remember when optimizing for local search terms: 1) Keyword Research It all starts with keyword research. This not only involves knowing your niche but also knowing the keywords that people use to search for your niche specific products or services

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The 5 Most Important Things to Consider When Doing Localized SEO

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Educating Your Visitors – The Power of Giving and User-Friendly Websites – A SPN Exclusive Article

January 11, 2012 by elegant · Leave a Comment 

I’ve been involved in sales and marketing for over twenty years – half my adult life. And sometimes I still get confused when I browse the Internet and visit websites searching for information, or to make a purchase. I’m absolutely amazed at how complicated some marketers make doing business online. Let’s talk about searching for information for a moment. After all, most people go online not to buy anything, but rather to search for information to solve a problem they have. Knowing this is important, because if you understand that the Internet is driven by information and information seekers, as a marketer, you can kill two birds with one stone, so to speak. 1. You can provide information seekers with the information they’re looking for. 2.

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Educating Your Visitors – The Power of Giving and User-Friendly Websites – A SPN Exclusive Article