Social Media

Internet Marketing for Small Businesses

Small businesses often tend to skip Internet marketing due to many reasons. Unlike a popular misconception, Internet marketing is not only for the big players. If you think about it, small businesses really need to invest in Internet marketing methods because they have to get out there and advertise their products. Without decent amounts of exposure, small businesses often call it quits wondering why things did not work out for them. Success in Internet marketing is a combination of common sense and smart decisions.

Content is King – Whatever content you provide on blogs and articles should be extremely relevant to the product. The prospective customer should have 99 % of their queries answered in that content. If you need help in this area, a good content writing company is iClimber.

Cross advertising – If you sell digital camera bags, cleaning kits, straps, etc., make it a point to advertise on camera vendor sites, on photography forums, camera review sites, Photoshop forums, etc.

Social network sites – Promoting your website on social media networking sites here will take up a fair amount of time to get going and involves a lot of smart work but it offers you highly targeted markets. Doing it right will earn you some solid sales. Again, if you need help in this area, we recommend iClimber as a top social media marketing company.

Good old classifieds – Classifieds have successfully made the transition to the internet and are very effective provided you choose a legitimate site. Research the website well before you sink any money into this method.

Listings – Getting the business listed in some well-known directories is also advisable, but is not a primary requirement.

Using all or a combination of these methods will return positive results for any business. However they must be used effectively, so further research into these methods will give good returns.

Social Media

Google Faces Class Action Lawsuit on Buzz Privacy Issues

The reaction from the public and industry insiders to Google Buzz — the search giant’s latest attempt at social media networking — has been decidedly mixed. But while much of the discussion has revolved around the usability and usefulness of Google Buzz, Computerworld reports that this has led to the first piece of legal action, as a Florida woman has filed a class action lawsuit against Google for adding Buzz to the company’s Gmail service.

Read more from the original source: 
Google Faces Class Action Lawsuit on Buzz Privacy Issues

Social Media

Online Video Viewing Soars

Nearly 19 percent more Americans viewed more videos for longer periods of time in 2009 compared to last year, according to comScore’s 2009 US Digital Year in Review. Americans watched a total of 33.2 billion videos in 2009, accounting for a 150 percent increase from 14.3 billion in 2008.

More: 
Online Video Viewing Soars

Social Media

Study shows interplay between search marketing and social media

A new study released by GroupM Search and comScore reveals the dramatic correlation that influenced discovery of brands through social media has with search behavior, including more lower-funnel queries and increased paid search click-through-rates (CTR).

Read the original: 
Study shows interplay between search marketing and social media

Social Media

Ask.com launches new shopping service

Wired News is reporting that Ask.com has launched a new shopping service designed to aggregate the best prices and deals from around the Internet on everything from electronics to food. Company spokespeople have said that the new specialty search engine called Ask Deals was created in response to Web surfers trying to find the best deals possible in tough economic times.

More here: 
Ask.com launches new shopping service

Social Media

Google raises the curtain on new Caffeine project

As a potential response to Microsoft Bing, Google announced on Tuesday its new Caffeine project, which is designed to index pages faster – a possible step to real-time searching on par with Twitter – along with better ways to search for social media content and placing such information higher in future search results.

Read the original post:
Google raises the curtain on new Caffeine project

Social Media

Consumers Say Social Networking Does Not Influence Brand Perception

Although many marketers are counting on social media to drive brand awareness and perception, 96% of employed consumers say that leveraging these tools does almost nothing to alter how they view a brand, according to a new study from WorkPlace Media.

Go here to see the original:
Consumers Say Social Networking Does Not Influence Brand Perception

Social Media

Marketers Adopt Social Media for Consumer Insight and Internal Collaboration

n a recent survey from the Direct Marketing Association’s (DMA) Social Media Council, in partnership with HeadMix, 60% of DMA members representing nearly 40% of the Fortune 100 said that social networking can influence their company’s brand awareness in a significant way.

Read more here:
Marketers Adopt Social Media for Consumer Insight and Internal Collaboration

Social Media

Study Says Social Media Has Yet to Prove Marketing Prowess

A recent study by Knowledge Networks shows that even though 83% of the Internet population ages 13 to 54 engages in social media use in some form, social media has failed to prove its marketing prowess.

More: 
Study Says Social Media Has Yet to Prove Marketing Prowess

« Previous Page