spotlight

SEO Tips to Double Rankings, Traffic and Conversion

The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking. This SEO tip works by pushing a competitor off the first page, broadening your websites keyword funnel and thereby doubling traffic and conversions. Two Results are Better than One I read somewhere that 87% of search engine traffic for a given keyword is allocated from occupying the Number 1 position in the search engine results page. If you understand SEO, then this post will share a quick method to double your SERP positions and to improve the likelihood of keyword conversions – once you have reached the Mecca for a specific search term. SEO is predicated on one simple premise, rankings; in order for SEO to be effective, it must produce ranking on the first page in search engines. Not only is this the crowning achievement of search engine optimization, but once you achieve a top 10 position, then you can pull other keywords into the spotlight as a result of strategic linking. We often refer to this as the buddy system for lateral linking. Search engine algorithms pay particular attention to individual pages capable of offsetting all of the other inconsistencies of a competitor’s web pages and deem one page worthy above all others for any given search term. Obviously the metrics are unique for each market, keyword or niche, but the reality is the same, once a top 3 or more importantly Number 1 or Number 1, 2 and 3 positions are present in Google

Here is the original post:
SEO Tips to Double Rankings, Traffic and Conversion

spotlight

Google retools search index with Caffeine

Not content to stay in the shadows while competitors such as Apple steal the spotlight with their latest innovations, Mountain View, California-based Google has recently announced it has completed an entirely new way to index the web. Named ‘Caffeine’, the new system provides 50 per cent fresher search results than the current Google indexing system, the search giant said in an Official Google Blog posting. The post said this would make it easier to find relevant news stories and blog content closer to its publishing time. Explaining the current system, software engineer Carrie Grimes said the company’s search results were not necessarily representative of the “live web”, but rather that the configuration rested upon several ‘layers’ of web content, with each being refreshed at different rates. Base layers, she said, would only be refreshed every few weeks. “With Caffeine, we analyse the web in small portions and update our search index on a continuous basis, globally,” Grimes said. “As we find new pages, or new information on existing pages, we can add these straight to the index. “That means you can find fresher information than ever before - no matter when or where it was published.” She explained that the new system would index hundreds of thousands of pages every second, comparing it to a pile of paper growing three miles taller every second. The new system is meant to improve the already dominating search engine in a time of integration with social media sites, tweets, and video and audio postings.

View post:
Google retools search index with Caffeine

spotlight

YouTube Marketing Tips to Grow Your Business

The world’s biggest online video-sharing service, YouTube, is the perfect place for marketing campaigns to shine, if only marketers know how to grab the spotlight. The community is diverse, and its population huge. YouTube marketing can increase sales and widen brand coverage by using this innovative platform to connect and capture existing and potential customers. But despite the huge market base, not all campaigns flourish in YouTube. Many companies’ YouTube marketing campaigns sizzle at the beginning and fizzle sometime thereafter. What’s the secret to staying power at YouTube

More here: 
YouTube Marketing Tips to Grow Your Business

spotlight

Google’s aim to revolutionise news media

Google and its influence on news distribution has certainly been in the limelight recently and new developments have brought to light the revelation that the Mountain View giant is on the move to innovate the way we experience news media online.

Originally posted here: 
Google’s aim to revolutionise news media

spotlight

Apple and Google set for mobile summer skirmish

These days mobiles are far more than just phones. With the continued development of smartphones and sophisticated devices, mobile phones are frequently more akin to portable computers than devices used for making calls - so no wonder the biggest names in the computing world are keen to monopolise the market. Apple is currently at the centre of the media buzz with its latest iPhone incarnation, but search giant Google doesn’t plan on letting the competitors bask in the spotlight for long

Read the original:
Apple and Google set for mobile summer skirmish

spotlight

Stop the Press! Google says Wikipedia’s a more credible source

As part of an ongoing experiment, Google has begun adding Wikipedia links to its news service, Google News . Originally the experiment began with a much smaller number of users; however it looks like the experiment has been a success in Google’s eyes as they are now rolling out the idea across all English language editions of Google News.

Go here to read the rest:
Stop the Press! Google says Wikipedia’s a more credible source

spotlight

Microsoft turns eco-friendly to get users on Bing

A new competition by Microsoft is revealing the softer side of the computing giant as it announces prize money of $10,000 for the winning application in its Will Code for Green contest. Developers are invited to code a new application for search engine Bing, conforming to Bing APIs, with the theme of “economy or ecology”, a timely topic given the current push for ecological awareness in the corporate world, as well as the economic crisis currently taking place. Applications must be designed to either benefit the environment or help people deal with the poor economy, with winners to be chosen at tech conference Gnomedex in August

Read the rest here:
Microsoft turns eco-friendly to get users on Bing