steve-herrmann
BBC improves search engine visibility
November 20, 2009 by admin · Leave a Comment
The BBC has changed the way it titles its stories in a bid to greater appease the search engines that bring much of its traffic to its pages. It is among a host of news agencies who now practise search engine optimisation in order to increase web presence. News editor Steve Herrmann says the decision is based on the vast number of visitors the site gets from the likes of search engines Google and Bing, stating that around 29% of the UK traffic comes through search engines
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BBC improves search engine visibility
