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SMEs Foolish to Ignore Web Data

SMEs are risking their online success by not analysing website data and optimising their sites accordingly. This is the warning issued by a panel of e-commerce experts at a recent round table held by hosting specialist UKFast. Liam Ahern, Online Business Specialist at online marketing firm I-COM, told the panel that the key to e-commerce is the ‘trackability’ of the data. He said: “There is a lot of data and part of optimising a site is gathering all of it and analysing it. We need to know why customers buy a product before we can make decisions on how to improve a website.” Nick Rhind, managing director of web development company CTI Digital, said: “Making a change to a website can make or lose millions. Companies need to prepare changes properly and ask what it is that they want to achieve, how they can do it and how easily they can revert back to the old style if it does not succeed. “Clients have asked us to build their site around a particular page but when we have looked at it, it is the worst converting page on the site. Businesses need to analyse their figures properly because tools such as Google Analytics may only tell half a story; the page may get a lot of views, so the business thinks that it is doing well, but in reality visitors to the page are dropping off within five seconds and it is one of the worst pages.

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SMEs Foolish to Ignore Web Data

such-as-google

British Petroleum Buys Search Terms Relating to Oil Leak

While British Petroleum is currently battling a massive oil leak in the Gulf of Mexico from one of its exploratory drilling expeditions, it is also engaging in another damage control effort – one to protect its reputation. ABC News reports that BP has attempted to control the flow of negative publicity online by loosening its purse strings, as it has spent heavily to purchase top placements on search engines such as Google and Yahoo! for keyword phrases related to the environmental disaster.

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British Petroleum Buys Search Terms Relating to Oil Leak

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Yahoo! Launches Facebook Features

As part of last year’s partnership with Facebook, Yahoo! announced today new features that will allow users of both networks to link their accounts and view and share updates.

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Yahoo! Launches Facebook Features

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EU Regulators Blast Search Engine Data Collection Policies

The New York Times reports that European Union officials have accused major search engine providers such as Google, Yahoo! and Microsoft of violating user’s personal rights by storing private data for too long. The Article 29 Working Party, an EU advisory board made up of 27 European national privacy chiefs issued a letter to the three companies on Wednesday urging them to appoint outside auditors to ensure that practices used to render data collected from individuals anonymously truly removes all links to a person.

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EU Regulators Blast Search Engine Data Collection Policies

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Ticket Web Site, Outdoes Google, Yahoo!

TickEx UK-based search engine for online ticket sales, has reported outperforming the searching and listing experience of major search engines, such as Google and Yahoo!, by indexing over 2,000,000 event tickets, searchable through its UK-based website.

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Ticket Web Site, Outdoes Google, Yahoo!

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Yahoo!, Google, Amazon, at Forefront of E-Commerce Holiday Spending

Search engine companies, such as Google, eBay/Skype, Yahoo!, Vonage, AOL, MSN, News Ltd and Amazon, are jockeying for position, with alliances and mergers on the horizon.

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Yahoo!, Google, Amazon, at Forefront of E-Commerce Holiday Spending