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My Website is Ranked High – Where’s the Traffic?

Since you started your website, you’ve probably noticed that there is a continual quest to get a high ranking in Google and the other search engines. The reason why a high ranking is so sought after is the resultant traffic that accompanies being listed at the top of Google’s results lists. Google is the biggest referral source on the planet. It can send you more referrals than any human being can.

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My Website is Ranked High – Where’s the Traffic?

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Recognizing the Power of Video Marketing

Video Marketing The use of online video as a marketing tool is a relatively new innovation but is one that is proving to be very popular with businesses. Video has been used for some time by the corporate sector, but online video has a shorter lifespan although that is changing. Businesses have recognized the power of this medium which enables their products or services to be demonstrated to audiences all around the world. This is what we mean by ‘global reach’. Visual Engagement Video is a highly visual medium for connecting with your customers. People enjoy watching video and in some cases would prefer to watch a video than read a book as they prefer the immediacy of this medium. Then there is the fact that attention spans are shorter than previously which means that people are less likely to spend time reading about a subject, e.g. product specifications. Product information can be condensed into a short video which appeals to an audience which may be cash rich but time poor.

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Recognizing the Power of Video Marketing