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Establishing Ownership of Your Content – The Rules are Changing — A SPN Exclusive Article

I was sketching out two marketing plans over the holidays for a couple of new clients and decided it was time to incorporate some of the research data/results I’ve collected during the latter part of 2011. Generally I’d spend more time testing things on my own sites first, but I’m confident enough with the results of basic testing that I’ve decided to put the ideas into live production. There are two basic interrelated concepts that I’ve been working on – content length, and establishing ownership of new content in a way which minimizes the chance of your content being considered ‘dupe’ and increases your page authority and SERP’s. The web is all about content, it’s basically one large article directory. The task for a search engine is to provide an efficient indexing system so we can connect with the information we are looking for in the fewest possible steps.

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Establishing Ownership of Your Content – The Rules are Changing — A SPN Exclusive Article