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Ending Social Media Marketing Confusion

Consider this scenario: You know you’re supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it’s not.

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Ending Social Media Marketing Confusion

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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

Not too long ago, a visitor to my blog posted the question: “What’s more effective, off-page or on-page optimization?” He had just finished optimizing his webpage using SEOPressor, and was understandably annoyed that the expected increase in traffic had failed to appear. Unfortunately, the most definitive answer I have to his question is – it depends. If you want to increase your site traffic by ranking well for lots of less competitive, long-tailed keywords, then on-page optimization is your best bet. If you are choosing to improve your ranking in the Google search results for shorter, more competitive keywords, then you should optimize off-page. If you simply want a healthy and profitable website, then you need to engage in both kinds of optimization. Google Ranks Pages Based on Content, not Sales Pitches. Google uses a mathematical formula to rank your webpage based on its relevance to a particular user. That formula uses information found both off your page and on it, which explains why both on-page and off-page optimization are important. The off-page information that Google looks for is the number of people or reputable sites that have found your web page useful and have linked back to it

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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

Not too long ago, a visitor to my blog posted the question: “What’s more effective, off-page or on-page optimization?” He had just finished optimizing his webpage using SEOPressor, and was understandably annoyed that the expected increase in traffic had failed to appear. Unfortunately, the most definitive answer I have to his question is – it depends. If you want to increase your site traffic by ranking well for lots of less competitive, long-tailed keywords, then on-page optimization is your best bet. If you are choosing to improve your ranking in the Google search results for shorter, more competitive keywords, then you should optimize off-page. If you simply want a healthy and profitable website, then you need to engage in both kinds of optimization. Google Ranks Pages Based on Content, not Sales Pitches. Google uses a mathematical formula to rank your webpage based on its relevance to a particular user. That formula uses information found both off your page and on it, which explains why both on-page and off-page optimization are important. The off-page information that Google looks for is the number of people or reputable sites that have found your web page useful and have linked back to it

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The Whole Package Approach: On-Page and Off-Page Optimization – A SPN Exclusive Article

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Correlating at Google Labs

Followers of these news articles might remember that on May 12, 2011, Submit Express reported that Google’s Panda update could lead users looking for medical advice to illegitimate websites where freelance writers with no medical background offered their thoughts on health subjects. At that same time sites with professional doctors, like on avvo.com, were being pushed down to page 18 or lower in Google’s search engine results.

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Correlating at Google Labs

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Exhibitors Flock to ad:tech San Francisco

Digital marketing experts have come to expect something special at ad:tech San Francisco, and the upcoming conference looks primed to deliver. Hot on the heels of last year’s exciting show, ad:tech San Francisco 2011 will bring together some of the most powerful and influential executives and thought leaders from every aspect of the digital world to share their thoughts and ideas on the current state and future of digital marketing and advertising.

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Exhibitors Flock to ad:tech San Francisco

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SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google

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SEO Lessons from Local Businesses

thoughts

SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google.

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SEO Lessons from Local Businesses