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The 5 Most Important Things to Consider When Doing Localized SEO

First of all, let us just quickly define what Localized Search Engine Optimization (Local SEO) is. Local SEO is basically the process of optimizing your website to perform better in the search engines by allowing it to be found for the keywords which relate to the area in which you’re located. To illustrate, if you were looking to be found locally when users search for SEO services in your area, and you’re based in Wales, one such search term you may look to optimize for may be ‘SEO wales’. This would naturally vary depending on the location in which you’re situated and what users are actually looking for. So let us take a look at the 5 most important things to remember when optimizing for local search terms: 1) Keyword Research It all starts with keyword research. This not only involves knowing your niche but also knowing the keywords that people use to search for your niche specific products or services

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The 5 Most Important Things to Consider When Doing Localized SEO

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Educating Your Visitors – The Power of Giving and User-Friendly Websites – A SPN Exclusive Article

I’ve been involved in sales and marketing for over twenty years – half my adult life. And sometimes I still get confused when I browse the Internet and visit websites searching for information, or to make a purchase. I’m absolutely amazed at how complicated some marketers make doing business online. Let’s talk about searching for information for a moment. After all, most people go online not to buy anything, but rather to search for information to solve a problem they have. Knowing this is important, because if you understand that the Internet is driven by information and information seekers, as a marketer, you can kill two birds with one stone, so to speak. 1. You can provide information seekers with the information they’re looking for. 2.

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Educating Your Visitors – The Power of Giving and User-Friendly Websites – A SPN Exclusive Article

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What Facebook Changes Mean for Your Brand

The recent Facebook changes are game changing. For most this is scary; for us (and hopefully for you, too) it’s exciting! Facebook has managed to make our everyday activities even more social and has created a way for us to share our lives via a virtual scrapbook. This tool lets you feature all your old and new Facebook memories with integrated ways to express yourself through different “lifestyle apps.” Luckily for you, we read every article, and we watched the entire 1-hour, 40-minute f8 presentation, so we are here to condense the information for you as much as possible. Here are the Facebook changes you should know about: Only a few things are really going away; it’s the experience and interface that are changing. Here are the latest and greatest new features of Facebook: The Facebook Timeline — “The story of your life” The Timeline is the central change in the Facebook revamp. It is your new Facebook profile, completely reorganized with a different way to display your profile picture — a giant picture of you (your cover photo) at the top and a smaller picture (your profile picture) layered at the bottom right of the cover picture. The way the new timeline is set up allows you to keep all of those past memories, updates and posts in an organized manner through a timeline

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What Facebook Changes Mean for Your Brand

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Policing Your Site – Becoming Your Own Webmaster – A SPN Exclusive Article

Generally I will not lead an article by stating the intended reader(s) or target audience. However, I decided that I would clearly state that this article is targeted primarily to website owners. At the same time, I am hoping that all online businesses will take note of this. These include advertising companies, web host providers, web designers and programmers, and even my own field – Search Engine Optimization. Many online businesses (especially those in the marketing field) are plagued with bad reputations

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Policing Your Site – Becoming Your Own Webmaster – A SPN Exclusive Article

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How to Choose a Colocation Data Center to Host Your Website – A SPN Exclusive Article

Choosing a colocation data center for your servers is an important step in the growth of any business. There are a few important things to consider before choosing a data center. The following tips will save you a significant amount of money and improve uptime: * Choose a location that is easily accessible to your business or by a reliable support technical team. This will help in reducing or preventing outages and minimizing downtime. Most major cities have hubs full of technical expertise and resources that can be available at the drop of a hat. * The data center facility you choose should have a sufficient amount of room to expand. That way you do not have to worry about moving if the facility fills to maximum capacity. Alternatively, be cautious of moving into an empty facility. You do not want to do business with a data center that has a failing business model

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How to Choose a Colocation Data Center to Host Your Website – A SPN Exclusive Article

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SEO with WordPress Sites

Once you identify a keyword that you wish to rank in Google for you want to get your on-page S.E.O right. S.E.O stands for Search Site Optimization and is the method a website undergoes to boost its odds of being found in Google for the relevant keywords. Meta-tags are HTML ( site code ) classes that search websites use to identify which keywords an internet site is relevant for. There are three first tags you will need to get right ; ‘Title ‘, ‘Headings ‘ and ‘Description’. Page Title The page title must contain your keyword. It doesn’t have to only be the keyword but ideally your keyword should appear at the start of title and there shouldn’t be any more than 70 characters in your title. Hence for instance I may have titled the page something like ; SEO – Using WordPress To Lift Your Site in Google Or SEO – Why You Want an SEO Company Or SEO – Local Economy SEO Services What ever your keyword is use it in the page title. Advanced WordPress Tip Using a plugin like WordPress SEO by Yoast will permit you to make 2 different headings – one for Google and the search engines and one for human readers

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SEO with WordPress Sites

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Discover 3 Amazing WordPress Management Features

If you are having trouble in keeping up with all of your blogs and sites, you might want to consider using a WordPress manager. Obviously, WordPress has become one of the most used platforms when it comes to website and blog design. But what if you actually own dozens of sites or even more? That would be a big problem for you right? Wrong, the solution to your problem is through the use of a WordPress manager. A WordPress manager is a software designed to help you manage ALL of your WordPress sites, blogs and their respective domains all from one single location. In a sense it becomes the dashboard for all of your site’s dashboards. That easily allows monitoring all your sites’ statistics, editing and uploading content, and even uploading all the themes and plugins that you use for all your sites

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Discover 3 Amazing WordPress Management Features

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12 Clever Ways to Boost Your Traffic

Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer.

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12 Clever Ways to Boost Your Traffic

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Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web

Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media sites such as PayPal, Facebook and LinkedIn have become the home of an entirely new, powerhouse economy. Where hundreds of years of war and diplomacy have failed, social media marketing has succeeded in bringing people around the globe together in the pursuit of common interests and open markets. Social media marketing is the home of successful brand promotion and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. When people refer to SMM tools, they are discussing a host of applications and programs that allow real-time and long-term feedback on the performance of their social networks. This kind of information goes beyond the purely mechanistic approach of SEO and website performance, moving into the realm of genuine social engineering. Social media tools can track the number of times a brand is being mentioned across each network, compare traffic between networks, determine where the buzz is starting and which path it took to get from, say, Digg to Facebook

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Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web

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Google Launches Go Google Cloud Calculator

In an effort to help businesses better understand the benefits of Google Apps, the search giant launched today the Go Google cloud calculator. By entering basic company information into the tool, the new cloud calculator will help businesses learn about the potential cost and time savings of moving to the cloud.

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Google Launches Go Google Cloud Calculator

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