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Apple unveils new and improved iTunes U

Apple unveiled its new and improved iTunes U – along with iBooks 2 for textbooks – at its education event in New York. What started as a largely overlooked collection of video lectures and podcasts created by university professors has been redeveloped and re-launched. Now, users can subscribe to courses on iTunes U, with a single course icon appearing on the iTunes U bookshelf. All the course information – videos, books, documents, course materials and even space for note-taking – are contained in once place, with check boxes so virtual students can check their own progress. “The all new iTunes U app enables students anywhere to tap into entire courses from the world’s most prestigious universities,” senior vice president of Internet Software and Services, Eddie Cue said . “Never before have educators been able to offer their full courses in such an innovative way, allowing anyone who’s interested in a particular topic to learn from anywhere in the world, not just the classroom.” Lecturers can also host their own materials for the course outside iBooks – course specific lecture notes and study sheets can all be collated and linked to the iTunes U course binder. Currently, most of the courses on iTunes U are available for free – with materials from Yale, Stanford, and the Open University all available for download. “Education is deep in Apple’s DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world,” senior vice president of Worldwide Marketing Philip Schiller said in a press release .

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Apple unveils new and improved iTunes U

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Locating SEO – A SPN Exclusive Article

As we all know, SEO is evolving by leaps and bounds every day. As we all chase after Google’s meticulous algorithm updates, we continue to find ways to help companies increase their Internet profile, though some of those methods often go under even our radars. Here are a few advanced techniques for SEOs looking for innovative ways to secure links for clients. LOCATION BASED SEO The key tenet of SEO is always and has always been relevance. How is your content relevant to the searcher? In the nebulous wilderness of the Internet, it can be hard to find relevance that goes past identifying a searcher’s interest and presenting them with information about that interest.

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Locating SEO – A SPN Exclusive Article

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Websites are for SEO – A SPN Exclusive Article

Many businesses have a strong focus on their advertising campaigns, integrating pay-per-click ads, targeted email marketing, social media, and traditional advertising to broadcast their products and services to potential customers. One critical area that many businesses fail in, though, is SEO. On-page SEO in particular tends to fall by the wayside or is tacked on almost as an afterthought. This would be fine if the majority of users went directly to the website, but most find a website through use of a search engine, even if they already know the URL of the site they’re visiting. The rules for on-page SEO can seem daunting, but in reality the basic on-page rules are fairly simple. Producing quality content that people will want to see should be one of the main concerns, and providing a friendly, functional user interface will improve not only the experience of those using the site, but also the website’s ranking in Google

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Websites are for SEO – A SPN Exclusive Article

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Yahoo! Tops Google, on American Satisfaction Index

The University of Michigan

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Yahoo! Tops Google, on American Satisfaction Index

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Oxford Assists with Search Engine Software Development

Scientists at the National Foundation for Cancer Research (NFCR) Center for Computational Drug Discovery at the University of Oxford, have unveiled a 3D Molecule Search Engine that is up to 14,000 times faster than previously developed similar search engine technology.

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Oxford Assists with Search Engine Software Development

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Google Hosts Sessions at SES London

Google University, will host advertising sessions next week, on Google AdWords, at Search Engine Strategies, London, scheduled for February 14th.

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Google Hosts Sessions at SES London