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Apple beats HTC in US patent battle

HTC has been informed by the US International Trade Commission it is in violation of an Apple patent, with the Taiwan-based manufacturer given until 19 April 2012 to comply with the ruling or face its handsets from being banned from import into the USA. The patent in question concerns a “system and method for performing an action on a structure in computer generated data”. This could refer to a situation where a user clicks on a phone number in an email to make a call with the phone app. Despite having been ruled against by the ITC, HTC considers the decision a tick in the win column. “Since the infringing elements identified by the ITC involve and impact only a very minimal part of the user interface, we will remove it as soon as possible and sell non-infringing products,” HTC said in a company statement.

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Apple beats HTC in US patent battle

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New Rules for E-commerce – A SPN Exclusive Article Part 3

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact shopping cart developers. • In Part 1, we discussed how the new rules impact consumers. • In Part 2 we discussed how the new rules impact online merchants. • In Part 4 we will discuss how the new rules impact smart phone application developers.

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New Rules for E-commerce – A SPN Exclusive Article Part 3

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New Rules for E-commerce – An Exclusive SPN Article – Part One

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. In this article we introduce the new rules and how they impact consumers. • In Part 2 we will discuss how the new rules impact online merchants. • In Part 3 we will discuss how the new rules impact web hosting companies. • In Part 4 we will discuss how the new rules impact shopping cart developers. • In Part 5 we will discuss how the new rules impact smart phone application developers. • In Part 6 we will discuss how the new rules impact smart phone banking applications.

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New Rules for E-commerce – An Exclusive SPN Article – Part One

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Making Sense of Trademarks in AdWords

I was talking to a small business owner the other day, who was complaining to me about how difficult it is to run Pay Per Click ad campaigns on Google when you are faced with conflicting information all the time. I asked him to elaborate and he said: “I talked to my Google AdWords rep recently and he said that using company names in an ad violates Google’s terms. Also, in some of your blog posts, you seem to suggest bidding on common brand names is also a violation. But I was under the assumption that this was common practice. Is it not? I’m sure our competitors are doing that and I’m wondering if I could report that to Google?” It did seem like a confusing issue, so I decided to research it a little more. Use of Your Company Name or Trademark in AdWords Putting your own company name or trademark in your ad is certainly not a violation, it’s encouraged, particularly if yours is a well known brand/name. In the section of AdWords Help called Use of Trademarks in AdWords , there is an authorization form you can submit to be able to use your brand / trademark throughout your account.

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Making Sense of Trademarks in AdWords

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That First Impression: Title Considerations

While it certainly isn’t as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. The title of an article is a multifunction web tool, providing opportunities for engagement with the reader and search engine in equal measure. Putting some thought into the title and how best to leverage its effects will help title choices provide a solid return on investment instead of burdening an otherwise good project needlessly. Making Wordplay Work The necessity of a good title is rather self evident if one plays a small game. Borrowed from Christopher Hitchens’ autobiography, Hitch 22, the game basically goes like this: Pick a popular movie title and change it just slightly to get a “title that didn’t quite make it” — Quiet of the Lambs, American Pastry, Mister Zhivago, the American Samurai and such all demonstrate the importance of getting things just right. A small change can eliminate the value of good wordplay or an entertaining twist of phrase in favor of something more bland and pointless. To that end, try to put some thought into the title

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That First Impression: Title Considerations

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7 Ways to “Green Up” Your Company’s Office – A SPN Exclusive Article

Everyone has become more and more conscious of the need to be more earth friendly both at home and in the office. It really is amazingly simple to start making some minor changes that really don’t require a lot of extra work or effort, yet yield some great results for our precious environment. In order to get started with some eco-friendly changes in your office, it’s simply a matter of educating your employees on how to “green up” and help our planet and offer them a few tools needed to properly implement your new earth friendly changes. Here are 7 easy steps that your office can take to “green up” the work place: 1. Use Recycle Bins One of the easiest first steps is to invest in some recycle bins or just put labels on regular trash bins: PAPER ONLY or CANS ONLY for all the soda cans that are used in an office. 2. Replace Incandescent Lights As lights burn out replace them with the efficient lighting CFL bulbs also known affectionately as the “twisty” bulbs. Ensure that all lights are turned off at the end of the day or as you leave a room to save on electricity.

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7 Ways to “Green Up” Your Company’s Office – A SPN Exclusive Article

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5 Ways Companies Benefit When Employees Work from Home – A SPN Exclusive Article

With the lagging economy today, companies are looking for ways to cut costs while continuing to provide the same level of services that they have in the past to their customers and their employees. For years, many companies have allowed employees to work from home. In return, these companies seem to enjoy a higher employee satisfaction rate and employee retention rate. The work from home scenario provides a win-win for both the company and the employee and it is becoming more and more popular. If your business model will allow you the ability to have employees work from home, here are a few reasons to consider implementing this feature into your company: Reduction in Costs Employees working from home saves on office space and parking as office space alone costs an estimated $10,000 per employee. Employees spend less in gas and maintenance on their vehicles due to reduced mileage driven. Lower costs for employees translates into happier employees since they are spending less money to get to work and will have the ability to use those funds as needed in other areas of their personal finances

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5 Ways Companies Benefit When Employees Work from Home – A SPN Exclusive Article

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Yahoo! Greenest City Award, for Hastings

Yahoo! Inc. has revealed the winner of its ”Be a Better Planet” Greenest City in America challenge. The birthplace of Kool-Aid, Hastings, Nebraska, will receive a grand prize of $250,000, to be dedicated toward city greening projects, developed in conjunction with Global Green USA.

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Yahoo! Greenest City Award, for Hastings

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Yahoo! Goes Green, with Contest

Search engine and Internet portal, Yahoo!, in synchronization with the release of its Green eco-site, has launched its ‘Greenest City in America’ Challenge, including a reward featuring a Hybrid taxi fleet. Global Green USA, supported by actor Matt Dillon, will collaborate in an effort to ‘Be a Better Planet.’

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Yahoo! Goes Green, with Contest

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Yellow Book Search Engine to Feature David Carradine in New TV Spots

Search engine, Yellow Book USA, is developing a high-profile television ad campaign created by Trahan, Burden and Charles (TBC), while continuing the brand awareness efforts for the directory’s print publications and local search engine.

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Yellow Book Search Engine to Feature David Carradine in New TV Spots

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