visitor

Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

It’s true that Pay-Per-Click Advertising (PPC) such as Google’s “Adwords™” and Microsoft’s “Bing™” can be a remarkably effective, low-cost advertising solution that can almost instantly bring a flood of eager buyers to your website, if done correctly. However, it’s also true that you can take a terrible beating in a very short time if you’re not careful and don’t know what you’re doing. You see, Adwords™ and Bing™ (the dominant Pay-Per-Click platforms) are promoted as being easy to use. In a sense that’s true. You can sign up for an account and be walked through how to put up a PPC ad in a matter of a few minutes.

View post: 
Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

visitor

Social Media – Part of Your Web Strategy?

It depends on what you are trying to achieve with your site, but for many sites, the answer is increasingly ‘YES’. Social media (mainly Facebook and Twitter for the purposes of this article) have become increasingly pervasive. Recently I read that one minute of every eight spent on the Internet, is spent on Facebook. If the purpose of a web site is to communicate, then identifying where other people are – is a good start.

See the original post here: 
Social Media – Part of Your Web Strategy?

visitor

10 Ways to Boost Your Online Mailing List

One of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility. Sending out weekly online newsletters or mailings is a great way to solidify the trust relationship. But who do you send it to? Taking the time and effort to build a responsive email list is not easy but it certainly can be done. The ten tips below will help you get started building that all important list of names and email addresses! 1.

See the original post here: 
10 Ways to Boost Your Online Mailing List

visitor

The New Part Played by Social Media in SEO

When most people start planning SEO for their website I can bet you a large proportion of them get stuck when it comes to really understanding what part social media has to play in SEO. Social media often lags further down the priority list behind SEO for a variety of reasons, mainly a lack of clarity as to what benefits it will actually bring and the fact that it’s often difficult to relate a tweet or Facebook message to a return on investment whereas with SEO, for example, website owners can more easily attribute a growth in sales to new rankings for key-phrases. However, the way that social media has evolved means that it now plays a much more important role in search engine optimization. Searches are now taking into account the reputation of websites as reflected in social media sites to determine rank. What Content do Users want to Share? A more common occurrence nowadays is the placing of social networking buttons alongside pages and various pieces of content within the website.

More here: 
The New Part Played by Social Media in SEO

visitor

Are You Ready For Facebook Frictionless Sharing? – A SPN Exclusive Article

If you’re still evaluating the merits of putting a Facebook Share button on your site, it’s time to get off the fence. And make sure you come down on the right side. Oh, and while you’re at it, you might as well just start tearing the whole fence down. Right this minute there are more than 5 billion people who are using mobile devices. There are 2 billion, at any one time, communicating on the Internet. And Facebook alone has a membership of more than 750 million users

Read the rest here:
Are You Ready For Facebook Frictionless Sharing? – A SPN Exclusive Article

visitor

Why Anchor Text Could Be the Most Important Aspect of SEO

Anchor text is perhaps one of the most important aspects of Search Engine Optimization but it is also one of the least talked about. This one element of SEO is important to understand because it can help your page get ranked for a target keyword and also help you evaluate your competition more precisely. The latter is critical and, in fact, if you don’t take anchor text backlinks into proper consideration when looking at the competition for a keyword you could be missing out on some hidden gems that are easy to rank for. What Is Anchor Text? Anchor text is the hyperlinked text you see on a webpage. It is the visible words that you can click to take you to another page. Anchor text html code looks like this: Your Anchor Text On most websites, you typically see this as blue text that is underlined and when you click on it with your mouse, you are taken to the corresponding url.

Continued here: 
Why Anchor Text Could Be the Most Important Aspect of SEO

visitor

How to Produce a Winning Webinar

Today’s technology allows us to connect with and form relationships with people all over the world right from our home or office. A webinar is a great way to do this because of all the tools and technology available to us. A webinar is just like a seminar only it is done online via your computer. Webinar is short for web-based seminar and they can be very instrumental in building your business. Webinars can help your business by allowing you to train your recruits and/or sales team. They can also be useful in building relationships and generating sales leads. Producing a successful webinar does take some work and you need to know what you are getting into.

View original post here:
How to Produce a Winning Webinar