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Social Networking: Is it for you?

A question I am frequently asked goes something like this, “With all the different social networking sites out there, how do I know which which is right for me, and how do I find the time to keep up with it?” Great question! One that I am sure we’ve all asked ourselves at some point or another, right? This much is clear: If you don’t have a purpose for utilizing social media you are going to feel much like a person who has been thrown into the water and can’t swim! You are going to panic, and try to keep your head above water however you can. Not only is this scary, but it is exhausting. I would answer the above question with this question, “What is your primary reason for wanting to use social media?” Please don’t say ‘because everyone is doing it’. That is not a good reason. You need to have a well-defined reason so that you can then determine which site, or sites, you wish to spend your time on. Here are five questions to ask yourself to help you determine which networking site(s) you want to utilize: What is your *main* purpose for utilizing social media? Be specific with this question. Don’t generalize.

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Social Networking: Is it for you?

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The Importance Of Long Tail Keywords Since The Last Google Algorithm Update

Google introduced another algorithm update in May 2010 and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long, known as long tail keywords. Google is now able to index longer keyword phrases more accurately. It seems that Google guessed the best pages for long keyword phrases until recently based on other signals and keywords on the indexed pages. The new Google patent indicates that Google now has the computing power to index longer keyword phrases on web pages instead of guessing them. What does this mean to business owners, webmasters and SEO companies? It means that those who have taken the time to anticipate the need of their customers and Google’s customers will be rewarded. Whether in SEO terms or in pay per click advertising terms, longtail keywords are highly valuable.

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The Importance Of Long Tail Keywords Since The Last Google Algorithm Update

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Google to use Gmail to challenge Facebook

Google will today announce some big changes to its social media strategy.

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Google to use Gmail to challenge Facebook

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October browser market share unveiled

The battle of the browsers is still one easily shattered by Internet Explorer, but it looks like other browsers are carving their niches in the market, with Firefox and Google Chrome amongst those that have seen increases in users. IE, however, dropped just over a per cent from 65.71 per cent to 64.64 per cent this month, say stats taken from Net Applications.

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October browser market share unveiled

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Google Maps to list hot property

Never one to miss a trick, Google has spotted the potential for listing properties on Google Maps, which has enjoyed steady popularity since its launch in 2005.

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Google Maps to list hot property