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Seven Tips for Better Business Writing – A SPN Exclusive Article

In the fast-moving environment we live in these days, those who jump to the top have fantastic communication skills, and that means superior business writing than the competition. You’ve heard the saying, “the pen is mightier than the sword.” Well, in business, you’d better be able to flourish a pen or else you might just fall on your sword. In the Information Age in which we reside, it’s a foregone conclusion that your capacity to communicate is one of the most vital skills you can master. In business, you’ve got to communicate with prospects, employees, suppliers, attorneys, consultants, maybe even legislators. In many cases you can express yourself orally and do just fine; however, you are dead in the water in business if you can’t get your point across in writing. So why is business writing so necessary? Come on, you didn’t know

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Seven Tips for Better Business Writing – A SPN Exclusive Article

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Has Google Replaced Content as King of the Web?

While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net. This new mindset doesn’t change the fact that you still have to create great content, but it changes the way one goes about promoting that content on the web. In the last few years, Google’s share of the search market has grown to 65% or much more in most areas of the world. This domination of online search puts Google in control of what content is seen – regardless of its quality. It plays a major role in your content’s visibility, a role so great that without Google’s approval, your content is not exactly dead in the water, but your chances of succeeding is much less than with a thumbs-up from Google

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Has Google Replaced Content as King of the Web?

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SEO Short Cheat Sheets

1. Keyword Basics: The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs. Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively. Google Keyword Tool – google for “KeywordToolExternal.” Note: The fastest results are seen in targeting a larger number of lower level competitive terms. 2

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SEO Short Cheat Sheets

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Be the First at the Party: Competitive Advantage – A SPN Exclusive Article

There are a lot of ways to make your small business competitive and gain an advantage over the other guys fighting for your customers. One of the greatest approaches is, when you have an innovation or strategy to offer consumers, be sure you arrive first. You’ll obtain a competitive advantage that will be tough to beat unless your service is God-awful. The Back Applicator As a young dude in my twenties, I’d been going to the beaches in Maryland each year looking for productive things to do, like party and pick up chicks (that is girls or women for the sophisticated yet unwashed masses).

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Be the First at the Party: Competitive Advantage – A SPN Exclusive Article

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7 Ways to Keep Your Inbound Marketing in Check – A SPN Exclusive Article

The three major components of inbound marketing are social media marketing, content marketing and SEO. Each of those campaigns requires hours of planning and implementation, constant monitoring and consistent progress. It’s very easy to get overwhelmed by the amount of work that goes into a strong inbound marketing campaign, but that doesn’t mean you have to struggle to keep your head above the water. Here are 7 tips for keeping your inbound marketing campaign from running away from you: Think twice before you post/tweet/update/share. Nothing published on the Internet can ever really be deleted. Even supposedly private communications like internal emails can end up published somewhere. Before you share/post/tweet something take a few seconds and think about how it could potentially impact your brand

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7 Ways to Keep Your Inbound Marketing in Check – A SPN Exclusive Article

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20 Quick Tips for a More Profitable Website

When the World Wide Web began about 20 years ago, it opened up an amazing world of opportunity for people to make their own success and realize their dreams. More people than ever were able to start their own home business. Unfortunately, about 95% of the people who start their own online business will fail. People are led to believe all they have to do is throw up a website and the money will start pouring in. This is definitely not true! Building a website now is much easier than it was 20 years ago but you still need to know how to make your website efficient and profitable

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20 Quick Tips for a More Profitable Website