webmasters

10 Ways to Improve Your Google Ranking

Google is the world’s most popular search engine. Shortly after its creation, Google’s popularity skyrocketed and it soon became the dominant search engine for finding information on the internet. This is why, if you own a website, you want it to be high in the Google ratings. Google is constantly changing and evolving so you need to keep up with the changes. Their recent changes, called the Panda Update, caused many sites’ rankings to drop significantly

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10 Ways to Improve Your Google Ranking

webmasters

10 Things to Look for in a Web Host

A web hosting service allows you to make your website accessible to the world wide web. You generally upload your site files via FTP (File Transfer Protocol) to your host and they go “live” and become a part of the internet. There are free web hosting services for personal sites but if you have a business site, you will want to pay for a better hosting service. There are countless hosting services on the web but there are things you need to look for when shopping for a good host. Below are ten things you might want to check before choosing your host. 1. Support System – One of the most important things to look for in a host is a good customer support system. When you are having problems you don’t want to wait days for answers

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10 Things to Look for in a Web Host

webmasters

Choosing the Right Online Backup Service – A SPN Exclusive Article

Online backup services, such as SOS Online Backup, Carbonite and Mozy, fill a definite need by making the prevention of data loss, affordable, automatic and secure. To use one of these services, you must install software on your computer to scan the hard drive for every file that you want to back up. When you do, the files are compressed and encrypted, and the information is uploaded to servers, which located at multiple data centers with military-grade security. Choosing Your Service This depends on much more than the annual fee involved. Start by considering how the service chooses – or allows you to choose – what will be backed up. Generally speaking, most of them will automatically select your Mac user or Windows my document folders. In most cases, you can fine-tune these choices by using a window containing a file directory tree and a folder. It also has check boxes to indicate the files and folders you want to back up. What You Can Do Some services also provide additional choices with the right-click menu, including backing up, deleting or restoring files in your online backup set

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Choosing the Right Online Backup Service – A SPN Exclusive Article

webmasters

On Page SEO Factors to Not Forget

One of the most basic things which a webmaster should understand is how to do on page SEO and the on page SEO factors to consider when both creating a new website or when adding new content and pages to an existing website. On page SEO predominantly pertains to tweaking your site’s code, choosing the right keywords, and optimizing your content overall to make it more attractive and identifiable to Google and other search engines’ web crawling bots so that they will in turn rank your site higher in the SERPs. Here I’ve expanded on the major techniques which you should implement on your site if you want to rank and rank well at that. Keep in mind that the weight which search engines place on these techniques is subjective as no one knows for sure the algorithms behind Google’s and other engine’s ranking practices. No one factor is ever been unanimously considered to be more paramount than all others, so don’t overlook any of these techniques. Most of them are quick and simple to implement, so there’s really no reason not to, either. Editor’s Note: For additional information on the techniques noted below, and in some cases an alternate viewpoint, read Jill Whalen’s article “16 SEO Tactics That Will NOT Bring Targeted Google Visitors” . Keyword On Page SEO Factors I’ve said it before and I’ll say it again: keywords are the gateways to your site and they play a huge role in on page SEO. Once you know what is a good keyword and how to do keyword research, then you can find the keywords which you should be using for your on page SEO.

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On Page SEO Factors to Not Forget

webmasters

Web Site Leverage

Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! If you can’t get people to stick around your site and eventually contact you, your website is just taking up cyberspace

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Web Site Leverage

webmasters

How Should Webmasters React to Google Fresh? – A SPN Exclusive Article

It’s been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google’s listings much fresher. On the Official Google Blog where this new Update was announced, Amit Singhal states: “We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.” However, in an update, Singhal explains this measurement of 35% only applies to where at least one result was affected by the changes. In reality, this update only “noticeably” impacts 6 to 10% of searches. “Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we’ve said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 – 10% of searches, depending on the language and domain you’re searching on.” Regardless, Google Fresh will be influencing what sites/pages get listed in the top spots in Google. Already, these fresher listings are popping up for keyword searches where products or services are constantly changing or evolving such as in consumer electronics

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How Should Webmasters React to Google Fresh? – A SPN Exclusive Article

webmasters

Policing Your Site – Becoming Your Own Webmaster – A SPN Exclusive Article

Generally I will not lead an article by stating the intended reader(s) or target audience. However, I decided that I would clearly state that this article is targeted primarily to website owners. At the same time, I am hoping that all online businesses will take note of this. These include advertising companies, web host providers, web designers and programmers, and even my own field – Search Engine Optimization. Many online businesses (especially those in the marketing field) are plagued with bad reputations

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Policing Your Site – Becoming Your Own Webmaster – A SPN Exclusive Article