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Write Current Content and Explode Your SEO – A SPN Exclusive Article

Content is King As a small business owner or entrepreneur trying to broaden your internet target and get recognized, I’m sure you are aware of the value of new, fresh, recurring content on your site of all types. When it comes to written content on page copy or blogs and articles, you need to be able to write well, be informative and entertain, that’s obvious. That’s for your viewers. But if you can’t write as well for Google and the other search engines to maximize your subject matter for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This article provides a frequently discussed yet misunderstood technique to help you make your material applicable and explode your SEO online. Google Adwords Keyword Tool Perhaps you’ve heard of Google Adwords, Google’s primary pay for placement vehicle on their mother of all search engine returns. You might have run a campaign or I bet you’ve at least been petitioned by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC. Well, Google offers a free instrument to help you select keywords and phrases based upon how much they are searched every month and how much competition there is from other marketers.

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Write Current Content and Explode Your SEO – A SPN Exclusive Article

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Making Sense of Trademarks in AdWords

I was talking to a small business owner the other day, who was complaining to me about how difficult it is to run Pay Per Click ad campaigns on Google when you are faced with conflicting information all the time. I asked him to elaborate and he said: “I talked to my Google AdWords rep recently and he said that using company names in an ad violates Google’s terms. Also, in some of your blog posts, you seem to suggest bidding on common brand names is also a violation. But I was under the assumption that this was common practice. Is it not? I’m sure our competitors are doing that and I’m wondering if I could report that to Google?” It did seem like a confusing issue, so I decided to research it a little more. Use of Your Company Name or Trademark in AdWords Putting your own company name or trademark in your ad is certainly not a violation, it’s encouraged, particularly if yours is a well known brand/name. In the section of AdWords Help called Use of Trademarks in AdWords , there is an authorization form you can submit to be able to use your brand / trademark throughout your account.

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Making Sense of Trademarks in AdWords

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That First Impression: Title Considerations

While it certainly isn’t as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. The title of an article is a multifunction web tool, providing opportunities for engagement with the reader and search engine in equal measure. Putting some thought into the title and how best to leverage its effects will help title choices provide a solid return on investment instead of burdening an otherwise good project needlessly. Making Wordplay Work The necessity of a good title is rather self evident if one plays a small game. Borrowed from Christopher Hitchens’ autobiography, Hitch 22, the game basically goes like this: Pick a popular movie title and change it just slightly to get a “title that didn’t quite make it” — Quiet of the Lambs, American Pastry, Mister Zhivago, the American Samurai and such all demonstrate the importance of getting things just right. A small change can eliminate the value of good wordplay or an entertaining twist of phrase in favor of something more bland and pointless. To that end, try to put some thought into the title

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That First Impression: Title Considerations

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Viral Marketing Buzz: How to Capture Your Market Online

Viral marketing is still one of the most prolific marketing tools you can use to grow your business. If you employ it in the correct manner, it has the power to take you from obscurity to the “talk of the town” in a matter of days. If you are not sure what viral marketing means, it is a real simple concept. Viral means that it is something that gets passed from person to person and that spreads very quickly, much like a cold virus. Instead of making everyone sick though, you get your product or service spreading out everywhere instead. One perfect example of this concept is YouTube. How many times have you shared a funny video with someone

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Viral Marketing Buzz: How to Capture Your Market Online

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Google Now Charges Clicks on Directions for AdWords Location Extensions

Launched in 2009, Google’s “location extensions” tool allows advertisers to attach relevant phone numbers and addresses to their AdWords ads. The new format updated in February makes it possible for potential customers to find local businesses more easily with quick links to directions on Google Maps.

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Google Now Charges Clicks on Directions for AdWords Location Extensions

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Google Defends Trademark Lawsuit

Search engine, Google, will defend a critical federal trademark jury trial lawsuit, in connection with its Adwords Keyword Search Program, set for jury selection on November 9, 2007.

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Google Defends Trademark Lawsuit

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Search Engine Survey, Focuses on Social Networking Web Sites

A new search engine marketing study survey, has revealed that almost half of search marketers, place content on social networking web sites, for traffic and brand awareness.

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Search Engine Survey, Focuses on Social Networking Web Sites

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Mobile Search Study Highlights Yahoo!, Google, Ask

Digital e-commerce marketing agency, iCrossing, has released a new study, finding that most mobile Internet users connect to search through big search engines, and desire mobile optimized content.

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Mobile Search Study Highlights Yahoo!, Google, Ask