Visitor Tracking 101

If you’re learning about Search Engine Marketing, understanding how analytics and tracking works is an important part of it. All the decisions you make should be based on the site’s analytics, but in order to understand it you need to know the terminology. Here we’ll try to explain what they mean. Page Views shows you the total number of pages that visitors load on your site. It’s not the best... [Read more]

Mistakes Made in Social Media Marketing

If you’re the owner of a business, you probably know that it’s very important to use regular PR (radio, print and TV exposure) to make sure your name is heard by customers all the time. The latest outlet for your PR efforts is Social Media Marketing and when you combine it with regular PR campaigns, it can give you the chance to penetrate the marketplace easier and faster. Wondering what Social... [Read more]

Is Email Marketing Still Effective?

There was a lot of talk in the last few years about email delivery and email marketing in general. Unsolicited emails (spam) are a major problem right now. A lot of ISP’s are using powerful filters, trying to fight against the problem. The problem is that these powerful filters also block good emails in some cases. That’s why a lot of online entrepreneurs think now that both campaigns and promotional... [Read more]

Visitor Tracking 101

If you’re learning about Search Engine Marketing, understanding how analytics and tracking works is an important part of it. All the decisions you make should be based on the site’s analytics, but in order to understand it you need to know the terminology. Here we’ll try to explain what they mean. Page Views shows you the total number of pages that visitors load on your site. It’s not the best... [Read more]

Short Explanation of a Social Network

Did you ever try to find an analogy you can use to explain to people what the concept of social network really is? I for one have tried plenty of times. A lot of people are asking me to explain what Twitter is. The irony here is that Twitter can’t really be explained in under 140 characters. I’ve tried myself to explain it, and I guarantee you that it took me a good few sentences to make my point.... [Read more]

Mistakes Made in Social Media Marketing

If you’re the owner of a business, you probably know that it’s very important to use regular PR (radio, print and TV exposure) to make sure your name is heard by customers all the time. The latest outlet for your PR efforts is Social Media Marketing and when you combine it with regular PR campaigns, it can give you the chance to penetrate the marketplace easier and faster. Wondering what Social... [Read more]

Is Email Marketing Still Effective?

There was a lot of talk in the last few years about email delivery and email marketing in general. Unsolicited emails (spam) are a major problem right now. A lot of ISP’s are using powerful filters, trying to fight against the problem. The problem is that these powerful filters also block good emails in some cases. That’s why a lot of online entrepreneurs think now that both campaigns and promotional... [Read more]

Commiting Yourself to Blog Marketing

Some marketers believe that manipulating the social media is what social media optimization and marketing really means. What they don’t realize is that gaming a social media site like a blog has short terms benefits. The better method of approaching these sites is to remember that people are behind all successful blogs. It’s better to connect with bloggers, creating a relationship with them.... [Read more]

OUP urges Congress to act on Google book deal

From its status as a news provider/publisher to online videos, copyright concerns have been par for the course in Google’s day-to-day activities for some years now. But perhaps no Google initiative has proved more intractable that its Book Search project, which aims to digitise all the world’s books and make them available online, bringing Google one step closer in its mission “to... [Read more]

Firefox does downloads again… and again

Reminiscent of the great Firefox Download Day of last year, where Mozilla Firefox version 3 hit a million downloads in record time, the latest update to one of the world’s favourite browsers has seen a similar reaction to its release, with over a million downloads occurring within just hours. And, just like last time, Mozilla hasn’t been lazy when it comes to tracking just how excited about... [Read more]

Google SMS launches in Africa

In an attempt to give everyone access to the world’s information, Google is launching a series of SMS-based services aimed at the African market. It has always been Google’s mission to simplify the way people seek knowledge and information, but while countries like the UK and the USA have succumbed to its charms, states with limited internet access have hindered this mission in a global... [Read more]

Swedish software firm takes Pirate Bay on board

The sensational Pirate Bay court case drew attention from all around the world earlier this year, and the guilty verdict could have dealt a deadly blow to the file sharing organisation. However, Swedish software company Global Gaming Factory X AB has offered the beleaguered pirates an unexpected lifeline Read the rest here: Swedish software firm takes Pirate Bay on board  Read More →

Michael Jackson’s death challenges the net

The death of pop legend Michael Jackson has served to illustrate just how many people now turn to the internet for information on breaking news stories. Last week, the big mouth media news team covered Twitter’s struggles under the pressure of fans tweeting and searching for information on the death of the superstar. Read the original here: Michael Jackson’s death challenges the net  Read More →