Visitor Tracking 101

If you’re learning about Search Engine Marketing, understanding how analytics and tracking works is an important part of it. All the decisions you make should be based on the site’s analytics, but in order to understand it you need to know the terminology. Here we’ll try to explain what they mean. Page Views shows you the total number of pages that visitors load on your site. It’s not the best... [Read more]

Mistakes Made in Social Media Marketing

If you’re the owner of a business, you probably know that it’s very important to use regular PR (radio, print and TV exposure) to make sure your name is heard by customers all the time. The latest outlet for your PR efforts is Social Media Marketing and when you combine it with regular PR campaigns, it can give you the chance to penetrate the marketplace easier and faster. Wondering what Social... [Read more]

Is Email Marketing Still Effective?

There was a lot of talk in the last few years about email delivery and email marketing in general. Unsolicited emails (spam) are a major problem right now. A lot of ISP’s are using powerful filters, trying to fight against the problem. The problem is that these powerful filters also block good emails in some cases. That’s why a lot of online entrepreneurs think now that both campaigns and promotional... [Read more]

Search Engine Optimization - Three Mistakes You Should Avoid

The importance of SEO is only too obvious when it comes to having an online business. While everything that can be done is being done to make a website SEO-friendly, a lot of people make certain common mistakes in the process, which are avoidable. 1. Lack of content - There are many sites out there that look very rich due to the videos and pictures that compliment the product. However, the textual... [Read more]

Landing Page Tips

A well structured landing page is an essential item in online sales. There are many common mistakes that people make which can be avoided. The following are a few tips that can help you improve your landing page. 1. Avoid the home page - Do not direct your links to your home page. You do not want the customer to navigate through all the links on the home page to get to the product page they need to... [Read more]

Increasing Your Conversion Rate

Generating traffic to your website is always the primary concern once you have got your website up and running. But all that traffic you generate will mean nothing if you cannot generate any sales. Of course there is a step that is between traffic generation and sales, and that is conversions. Conversions can be anything from a Sale (the best conversion of all) to an inquiry, newsletter signup, download... [Read more]

Website Marketing Tips

Without good marketing your website might as well not exist. After all, what is the point of a good product if no one knows about it? The secret to good marketing is to make your website stick out like a sore thumb - in a good way. The key thing to remember here is that users want information/answers really really fast. So it is up to you to get their attention and keep them there. Know what they want... [Read more]

Article marketing: Developing a Good Resource Box

Article marketing is a great way for you to promote yourself and create a reputation. While it is essential that the content you provide is useful, insightful and well written you should also keep in mind that your calling card should hold true in these matters as well. The calling card in this instance is the resource box that you place at the end of the article. Developing a good resource box is... [Read more]

Microsoft unveils Internet Explorer 9 preview

Microsoft has unveiled a preview of the next version of its newest web browser, Internet Explorer 9, which focuses on performance and will include HTML5 integration. Here is the original post: Microsoft unveils Internet Explorer 9 preview  Read More →

Digital Economy Bill in danger of being ‘rushed’ through parliament

The proposal for the government’s controversial Digital Economy Bill received approval from the House of Lords last night, meaning the legislation will now be put before MPs to decide whether or not it becomes law. The Bill includes a number of proposals aimed at improving Britain’s digital economy, but some of its clauses have served to make it unpopular in many circles. One of its most... [Read more]

Google and Apple threaten fisticuffs

A brawl has been brewing between two of the world’s largest technology companies, Apple and Google . Although the tension has been there for quite some time, it was made public several weeks ago at an Apple conference where Steve Jobs summed up his bitterness in saying “We did not enter the search business…they entered the phone business”. Jobs described Google’s ‘Don’t... [Read more]

Google and co could face tax to aid news providers

A new report has called for the taxation of companies who make money from aggregating news, as a way to aid struggling local newspapers. View original here:  Google and co could face tax to aid news providers  Read More →

MySpace plots to usurp Facebook as top social network

Owners of social networking pioneer MySpace are intent on breathing new life into the struggling site and reclaiming their former pole position from rivals Facebook. The Guardian reports that MySpace’s newly-elected co-presidents, Jason Hirschhorn and Mike Jones, are planning a major turnaround for the fallen site, with Hirschhorn emphasising that “MySpace is not dead.” CEO Mike... [Read more]