Visitor Tracking 101

If you’re learning about Search Engine Marketing, understanding how analytics and tracking works is an important part of it. All the decisions you make should be based on the site’s analytics, but in order to understand it you need to know the terminology. Here we’ll try to explain what they mean. Page Views shows you the total number of pages that visitors load on your site. It’s not the best... [Read more]

Mistakes Made in Social Media Marketing

If you’re the owner of a business, you probably know that it’s very important to use regular PR (radio, print and TV exposure) to make sure your name is heard by customers all the time. The latest outlet for your PR efforts is Social Media Marketing and when you combine it with regular PR campaigns, it can give you the chance to penetrate the marketplace easier and faster. Wondering what Social... [Read more]

Is Email Marketing Still Effective?

There was a lot of talk in the last few years about email delivery and email marketing in general. Unsolicited emails (spam) are a major problem right now. A lot of ISP’s are using powerful filters, trying to fight against the problem. The problem is that these powerful filters also block good emails in some cases. That’s why a lot of online entrepreneurs think now that both campaigns and promotional... [Read more]

Increasing Your Conversion Rate

Generating traffic to your website is always the primary concern once you have got your website up and running. But all that traffic you generate will mean nothing if you cannot generate any sales. Of course there is a step that is between traffic generation and sales, and that is conversions. Conversions can be anything from a Sale (the best conversion of all) to an inquiry, newsletter signup, download... [Read more]

Website Marketing Tips

Without good marketing your website might as well not exist. After all, what is the point of a good product if no one knows about it? The secret to good marketing is to make your website stick out like a sore thumb - in a good way. The key thing to remember here is that users want information/answers really really fast. So it is up to you to get their attention and keep them there. Know what they want... [Read more]

Top website traffic statistics services

Web traffic is the lifeblood of any website. The success of a website relies on good content and popularity; therefore, with more people visiting the site means a greater chance to succeed. Measuring this success is difficult without getting the statistics and getting them in an understandable manner. Numerous services on the web help you interpret the amount of traffic to your site, but only a few... [Read more]

An approach to Social Media Optimization

The practice of employing Social Media as a marketing tool is now becoming more and more prevalent. Many startup online businesses are using this method to drive traffic to their websites and increase sales. In this regard, it has proven its worth, for a company to think about investing in this method as well. One of the ways to approach social media is to employ techniques that will give you solid... [Read more]

Six Critical Steps of a Successful Social Media Marketing Plan

“You have to try out the new smoothie shop, it is the best!” How many times have you heard someone say this about a place or a product and tried it out? Almost 90% of the time, right? This is because a friend or someone whose recommendations you trust has made a suggestion. This is known as word of mouth marketing. This type of marketing is at least three times as effective as any other... [Read more]

Google Apps Marketplace launched

Google has announced the official opening of its Google Apps Marketplace, where users can discover and install third-party applications that “deeply integrate” with Google Apps. Original post:  Google Apps Marketplace launched  Read More →

Bing’s TV ad hopes to topple Google monopoly

As Bing’s new TV ad campaign hits UK screens today, the Microsoft gang are sure to be hoping that UK net users will ‘Bing and Decide’ to give the decision engine a shot. The announcement that Bing would be launching UK TV ads certainly attracted attention from media and digital realms alike, and today eager industry insiders will be able to join the public in making their minds up... [Read more]

Google seeks to provide the best translation service

Among other things, Google now provides one of the largest online translation services, handling 52 languages and servicing hundreds of millions of queries every week. Although its translation services are not perfect, the New York Times reports that Google is rapidly improving the service. Read the original here: Google seeks to provide the best translation service  Read More →

Steve Jobs confirms no iPhone tethering for iPad

Apple founder Steve Jobs has confirmed that users of the new iPad will not be able to tether their tablet to the internet using the 3G connection of their iPhone. The Register reports that Jobs replied with an unequivocal “No” from his iPhone, when emailed by Swedish trance DJ Jezper Söderlund asking if a Wi-Fi-only iPad could use an iPhone’s 3G tethering. View original post here: Steve... [Read more]

Online ads could come under new ASA remit

The Committee of Advertising Practice (CAP) has received recommendations for ASA’s remit to be extended to include communications on websites and social networks. See the original post here:  Online ads could come under new ASA remit  Read More →