Visitor Tracking 101

If you’re learning about Search Engine Marketing, understanding how analytics and tracking works is an important part of it. All the decisions you make should be based on the site’s analytics, but in order to understand it you need to know the terminology. Here we’ll try to explain what they mean. Page Views shows you the total number of pages that visitors load on your site. It’s not the best... [Read more]

Mistakes Made in Social Media Marketing

If you’re the owner of a business, you probably know that it’s very important to use regular PR (radio, print and TV exposure) to make sure your name is heard by customers all the time. The latest outlet for your PR efforts is Social Media Marketing and when you combine it with regular PR campaigns, it can give you the chance to penetrate the marketplace easier and faster. Wondering what Social... [Read more]

Is Email Marketing Still Effective?

There was a lot of talk in the last few years about email delivery and email marketing in general. Unsolicited emails (spam) are a major problem right now. A lot of ISP’s are using powerful filters, trying to fight against the problem. The problem is that these powerful filters also block good emails in some cases. That’s why a lot of online entrepreneurs think now that both campaigns and promotional... [Read more]

Top website traffic statistics services

Web traffic is the lifeblood of any website. The success of a website relies on good content and popularity; therefore, with more people visiting the site means a greater chance to succeed. Measuring this success is difficult without getting the statistics and getting them in an understandable manner. Numerous services on the web help you interpret the amount of traffic to your site, but only a few... [Read more]

An approach to Social Media Optimization

The practice of employing Social Media as a marketing tool is now becoming more and more prevalent. Many startup online businesses are using this method to drive traffic to their websites and increase sales. In this regard, it has proven its worth, for a company to think about investing in this method as well. One of the ways to approach social media is to employ techniques that will give you solid... [Read more]

Six Critical Steps of a Successful Social Media Marketing Plan

“You have to try out the new smoothie shop, it is the best!” How many times have you heard someone say this about a place or a product and tried it out? Almost 90% of the time, right? This is because a friend or someone whose recommendations you trust has made a suggestion. This is known as word of mouth marketing. This type of marketing is at least three times as effective as any other... [Read more]

Three Avoidable Mistakes in Twitter Marketing

Twitter is a great tool for online marketing, and like all good tools, it can be abused, misused or used ineffectively. The latter is the subject of our concern. As you read on, do not panic if you discover that you have made some or all of these mistakes, as they can be rectified. The important thing is not to make these mistakes repeatedly. Marketing your product from the word “Go” -... [Read more]

Social Media Marketing - Three Vital Components for Your Success

Social Media Marketing is an avenue that provides direct access to a consumer base so that the message can be spread. However, the method requires some finesse and time to be effective. These are three tips that can help you in your Social Media Marketing endeavors. Identify your Target audience - This is of vital importance. If you do not know your target audience, then you are just wasting your time... [Read more]

Facebook drives mobile web boost

A new study has revealed that Facebook is leading the way when it comes to mobile web use, with the social networking site gathering more hits on the go than search king Google . The GSMA Mobile Media Metrics report provides insight into mobile web use, and its first findings, released on Friday, revealed that Facebook was leading the way, with five million unique users accessing the site from mobile... [Read more]

Facebook signs new ad deal with Microsoft

Social networking giant Facebook has signed a new advertising deal with Microsoft to regain control of its display ads and integrate Bing more fully into the site’s search engine . Smart Company reports that Microsoft will continue to sell text-based search ads on the social networking site, but the decision was made to replace Microsoft’s banner ads with Facebook’s own as these... [Read more]

Does Google’s Super Bowl Ad raise awkward questions for YouTube?

When the CEO of Google , Eric Schmidt, used Twitter to suggest that “Hell has indeed frozen over”, speculation began that Google was about to do something it’s never done before - run an ad. In fact, Eric pointed our attention directly at the Super Bowl Read more here: Does Google’s Super Bowl Ad raise awkward questions for YouTube?  Read More →

Google unveils plans for tablet to rival iPad

Never one to stand idly by while competitors garner industry hype, Google has unveiled concept designs for its own version of Apple’s iPad . CNN Money reports that it is unlikely Google’s tablet will be available until at least 2011, but preliminary designs have already been posted to chromium.org, the website of Google Chrome OS . Observing the design mock-up, CNN explained: “The... [Read more]

US Government agency to analyse Google attacks

In an unprecedented meeting, the world’s largest web search company, Google , will be coming to an information-sharing agreement with the National Security Agency, a powerful digital surveillance department of the United States government. Ellen Nakashima, writing for the Washington Post, reported that while the deal has yet to be finalised, it looks set to allow the NSA to analyse Google’s... [Read more]