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Google under fire as 38 US states turn up Street View heat

The search seraph seems to be in hot water over alleged snooping while photographing on the streets of the US, having previously faced demands from European governments. Thirty-eight states in America have bound together to push Google over claims it illegally collected personal data from unsecured wireless networks while conducting its research for Google Street View. The most recent development in the action has been a call to name the engineers who wrote the code that intruded upon the wireless networks, according to a BBC report. The coalition of states also has demanded to know whether Google tested the Wifi code before sending the Google fleet out for reconnaissance. “Google must come completely clean, fully explaining how this invasion of personal privacy happened and why,” Connecticut Attorney General and head of the coalition Richard Blumenthal said. “We are asking Google to identify specific individuals responsible for the snooping code and how Google was unaware that this allowed the Street View cars to collect data broadcast over Wifi networks” Mountain View has previously duked it out with Germany’s privacy officials, where it was made to turn over details collected from the networks, and has apologised several times publicly for the “mistake”

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Google under fire as 38 US states turn up Street View heat

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One hour traffic system with Pay Per Click (PPC) advertising The Scientific Approach

What do an empty shopping mall and your brand new website have in common? If you guessed “zero traffic” then you are correct! Your website may have the most stunning design in the world, you may have the hottest product or service on the market, but without traffic you’re going to make just as much as that empty mall: NOTHING.  In order to jump start your marketing efforts without waiting for Google and the other search engines to rank your website, you need a secret weapon: pay per click marketing.  Pay per click marketing allows you to test your product, service or market conditions in real time.  This will save you from spending countless hours of work on campaigns that were never going to be profitable, quickly find ones that will be, and start profiting literally hours after launch. The internet has many parallels to the offline world, especially when it comes to commerce.  Whether you are promoting a physical or digital product, a service or even a brand name, without traffic you simply cannot be successful.  If people don’t know you exist, they can’t give you their information and they can’t buy your product, it’s simple as that.  And while you wallow in obscurity, you can bet your competitor is getting their product, service or brand name in front of people and laughing all the way to the bank. So, you make the decision to dive into PPC marketing, now what? The first step is deciding where you are going start your campaigns.  The obvious choice is Google since they currently dominate the search engine and PPC markets.  However, since it’s the obvious choice, that means you are going to have quite a few competitors, especially in the larger niches, which is something to consider.  Google isn’t the only gig in town though.  Microsoft Ad Central and Yahoo all have similar PPC platforms that you can profit from.  And while their reach pales when compared to Google, they still receive millions of visitors a day, which is more than enough to work with.  And since these are less popular advertising platforms for PPC marketers, you will face far less competition. In most my seminars and webinars , I do my best to get some free coupons from most these advertising service providers, so my clients and students can test all platforms and get a feel for what works and what does not.

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One hour traffic system with Pay Per Click (PPC) advertising The Scientific Approach

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Why Should I Give You My Email Address?

Every day I get more spam in in inbox than I do legitimate email, and unfortunatly much of that comes from email lists that I have subscribed to, offering me everything from growing my bank account, to growing various parts of my anatomy. So I find myself asking, “if I subscribe to another list, will I get more of the same?” Not a day goes by when I do not open my email and learn about a guy from central America who was $5,297 in debt who goes on to amass a fortune of $297,613 within 30 days by simply following this or that formula. So much of the email I receive is spam, however a large percentage of it is from “reputable” marketers who are simply trying to get a couple more dollars of affiliate commission out of my wallet. Let’s be honest. Most of these claims and sales letters are bogus… as proof, you are shown screen shots of their ClickBank accounts (which can easily be doctored using a graphics program) saying this is how much they earnt in the last month. To be honest, I am sick to death of people trying to sell me the latest “magic pill” every second day

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Why Should I Give You My Email Address?

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The Truth About Twitter’s Promoted Tweets

Since Twitter’s launch in 2007, it has seen huge growth and has become one of the dominant players when it comes to social media. If you’re trying to establish an online presence, and have no idea what Twitter is – or aren’t using it in some way to promote your brand – you haven’t been paying attention. Shame on you. “Twittering” has become a national phenomenon with its use trailing slightly behind Facebook’s. Recently Twitter shared some interesting statistics at “Chirp”, the Twitter developer conference. 105,779,710 registered users of Twitter Approximately 55 million Tweets being sent daily 180 million unique visitors monthly Signing up 300,000 new users daily Twitter’s search engine getting 600 million searches daily For more stats, see http://tinyurl.com/2b8749v .

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The Truth About Twitter’s Promoted Tweets

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Newspapers survive financial fallout by cost-cutting

A recent report issued by the OECD paints a gloomy picture for the future of newspapers. However, according to The Economist, the publisher of Bild and Die Welt “recently recorded the most profitable first quarter in its history”, with a profit margin showing a startling 27%. Maybe that’s good news for the German publisher but it is an exception as declining readership, especially amongst the young, can be attributed to gathering news from the internet, especially in the US, the UK, Greece, Italy, Canada and Spain. In the US, after disastrous results, the New York Times reported a first-quarter profit of US$83.3 million, up from US16.4 million year-on-year, but total revenues were down 3.2 percent year-on-year, and job losses in the industry have been especially severe in the US, the UK, the Netherlands and Spain. The Newspaper Association of America reported that print and online advertising has fallen by 35% since the first quarter of 2008 and that circulation had dropped alarmingly, yet almost all newspapers have survived. Primarily, newspapers have needed to cut costs so as to find a way out of the financial crisis by reducing payroll costs by up to 25%.

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Newspapers survive financial fallout by cost-cutting

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Lime Wire looks fresh out of options after RIAA legal complaint

The future of file-sharing site Lime Wire has been left largely to a US district court judge after the Recording Industry Association of America filed a request for a permanent injunction to cut its revenue stream. The RIAA request, currently resting in the hands of Judge Kimba Wood, would have Lime Wire forbidden from streaming advertisements and collecting the revenue thereof, in addition to quashing any future software upgrades. Wood has already found the software’s parent company, Lime Group, along with founder Mark Gorton liable of copyright infringement, which could cost the company hundreds of millions of dollars. In light of this, many experts have said Lime Group has little left to work with. However, a spokesman for Lime Wire commented the company is “preparing for all scenarios. “During this time, we’re remaining focused on our future plans and dedicated to the development of a music service that benefits artists, music consumers and the industry.” However, the RIAA seems less than willing to enter into agreements with the company, any of which would likely entail large cash reparations. On Friday, the RIAA suggested that Lime Wire be liable for up to US$150,000 (

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Is the pope a catholic? Aardvark returns immediate answers to life’s esoteric questions

There seems to be a proliferation of Q&A sites, which assume to offer “answers” to anyone who poses a question. Aardvark, WikiAnswers and Mahalo are three new services that purport to deliver education on demand. But it’s not quite feasible, is it? If you are of a mind to ask randomly trivial questions, you may be surprised that Aardvark, WikiAnswers and Mahalo have all arrived to assist you in your quest for knowledge. But ask something “esoteric” and these systems fall flat on their faces. For example, should one be tempted to ask: “How many bones are there in the human body”, within minutes you would be emailed with the answer: 206

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Is the pope a catholic? Aardvark returns immediate answers to life’s esoteric questions

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China denies involvement in Google cyber-attacks

The Chinese government has spoken out to deny any involvement in the recent cyber attacks targeted at Google and other companies, saying that the search giant’s claims are “groundless.” A spokesperson of China’s ministry of industry and information technology told Xinhua: “The accusation that the Chinese government participated in [any] cyber attack, either in an explicit or inexplicit way, is groundless.

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China denies involvement in Google cyber-attacks

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MySpace Music launches in UK

MySpace is the latest site to launch its own dedicated music download and streaming service for UK users. MySpace Music launched last September in the United States , but has now expanded to include a UK offering, competing directly with the range of music download services from the likes of Spotify , MSN Music , Sky Songs and Google’s OneBox . Despite the tough competition, the BBC reports that MySpace Music bosses are confident that their service will come out on top - particularly as they have teamed up with Apple iTunes to offer DRM-free MP3 downloads from their own exhaustive catalogue.

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MySpace Music launches in UK

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Oracle future bright as Sun takeover receives US clearance

Oracle’s multi-billion dollar takeover of Sun Microsystems has moved a step closer to completion after it received approval from the US Department of Justice. An offer of $7.4 billion was tabled in April this year. Sun’s shareholders approved the deal in July, but antitrust authorities in America and Europe held up the agreement and delays have seen the involved parties being forced to hold their horses.

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Oracle future bright as Sun takeover receives US clearance

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