analytics

Twitter hushing tweets country-by-country

Twitter tells the little blue bird to hush – but only in certain countries. In a sharp policy turnaround, Twitter has announced that it will now exercise the ability to withhold tweets depending on the rules and laws of specific countries. Previously, the social network had held firm to a stance of refusing to censor tweets that may contravene a country’s laws. However, until recently, the only way in which Twitter could block a tweet was to delete it across the service globally. In an official blog post yesterday, Twitter stated: “As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content. “Until now, the only way we could take account of those countries’ limits was to remove content globally

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Twitter hushing tweets country-by-country

analytics

The growing Android challenge to iPad supremacy

The latest figures compiled by industry analysts show that the Apple iPad’s market dominance continues for the moment – but that’s set to be challenged by the growing popularity of Android-based tablets. Strategy Analytics say that Apple sold twice as many in the last quarter of 2011 as it did in the same period in 2010. “Global tablet shipments reached an all-time high of 26.8 million units in Q4 2011, surging 150 per cent from 10.7 million in Q4 2010. Demand for tablets among consumer, business and education users remains strong. Apple shipped a robust 15.4 million iPads worldwide and maintained its strong market leadership with 58 per cent share during the fourth quarter of 2011″ said Peter King, Director of Strategy Analytics, in a company press release . However, Androids appear to be on the march, with their share of the global market reaching 39 per cent. A variety of companies are using Google’s OS as the basis for their products, such as the Amazon Kindle Fire and Acer’s Iconia Tab. Although not a perfect solution, utilising an ‘off-the-peg’ OS, such as Android, allows companies to reduce development time. “Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes,” added Neil Mawston, Executive Director at Strategy Analytics

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The growing Android challenge to iPad supremacy

analytics

Google+ Is Serious About Business and Their Tools Show It

The Analytics tools for Google+ have many excited about the new Google+ Business Pages. Businesses know that when it comes to BI and decision making, data is king. Google has had years of experience building and honing its data gathering, analysis and reporting tools within the business framework, and it leverages this competitive advantage by integrating its leadership in search and API development to offer an easy and reliable way for businesses to measure the success of their online initiatives. This is a notable strength of the new social network’s business page features, because the Analytics component has been conceptualized and built from the very beginning. In stark contrast, Analytics and business intelligence seem to have been an afterthought for competing networks. Search It always makes sense for businesses to build on and extend their core competencies. Google is the dominant search engine in the online world so it’s no surprise that it brings its search expertise to the social networking table. Google+ Search focuses on allowing users to search through Google+ content, returning information from profiles, member posts and shared content from the Sparks engine

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Google+ Is Serious About Business and Their Tools Show It

analytics

10 Questions for New SEO Clients

Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO. Here’s a selection of some of the questions I ask and why they’re important to the overall SEO process: 1. What Web Analytics Program Do You Use, and Can We Have Access to It? Web analytics are the key to measuring the current level of SEO success (or lack thereof). They’re also the key to determining whether any future SEO implementation is helping to bring more targeted traffic. Therefore, it’s critical for me to have access to this information regardless of the level of SEO service I’m providing.

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10 Questions for New SEO Clients

analytics

Finally… Google Analytics to Provide Real-Time Reporting

Like millions of other website owners, I use Google Analytics to analyze my website stats. And while I actually like GA a lot, it isn’t perfect. My biggest pet-peeve with the software is the fact it doesn’t provide real-time results. It has a lag time of at least an hour or two before you can view most of your data, and a full 24-hour lag time on full data reporting. With all the brilliant engineers Google employs, that particular flaw has never made any logical sense to me. That negative aspect of GA has been bugging the heck out of me for years. Well, finally, that’s all about to change and fast. How fast

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Finally… Google Analytics to Provide Real-Time Reporting

analytics

Reader Rescue : Should My Meta Description Tags Just Duplicate My Title Tags?

Hi Everyone From early days learning SEO, I went ahead and did all my meta descriptions with a bit of blurb about the page but my *Guru* has told me this is incorrect and I should include only the title of the page in the meta description, eg “Antique Dining Chairs” whereas I had put in “Antique Dining Chairs – over 500 chairs on display at the Glebe Antique Centre.  Dining chairs to match your table, occasional chairs for that special place in your home” . Any thoughts before I go and change everything yet again? Christine ————————————– Hi Christine From where I’m sitting, your *guru* is wrong. Remember, your meta description tag is often used as the snippet on the search results pages to describe your site. So apart from including keywords, it has to do the job of convincing people to click on it. A nonsensical list of keywords is not going to convince people to click so you have to balance it out with an appealing sentence, preferably including a call-to-action or reason to click. Yes, it’s important to put your keywords at the start of the tag if you can, but you have up to 160 characters in that tag indexed by search engines , so you should use the space to your advantage. Having a short, unimaginative meta description or simply copying your title tag is not going to make any difference to your overall rankings and is more likely to turn your potential visitors off. Google admitted that it no longer considers the meta description tag in their ranking algorithm anyway, so, other search engines aside, the main job of the tag in Google SERPs is to convince people to click on the link and visit your site

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Reader Rescue : Should My Meta Description Tags Just Duplicate My Title Tags?

analytics

7 Ways to Measure Social Media Effectiveness for Your Company – A SPN Exclusive Article

The advent of social media and its integration into our lives has turned traditional marketing techniques upside down, but it has also given us many, new and unique ways to market that are creative and innovative. In the good old days you ran a marketing campaign and knew how much you spent and where you spent it and how much revenue was produced from it. But today the world moves a little differently. Social media marketing is here to stay and is, at times, difficult to measure as far as effectiveness is concerned.

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7 Ways to Measure Social Media Effectiveness for Your Company – A SPN Exclusive Article