audience

Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

audience

Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?” Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track.

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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

audience

Making The Most of Mobile Advertising

Mobile marketing increased by 75% between 2009 and 2010, the highest marketing jump of any platform – social media marketing increased by 32% and internet marketing by 14%. What does that mean for advertisers? It means that they have to start becoming active and creative with their mobile marketing campaigns and that will involve a strong understanding of how consumers interact with their mobile – when they use them most, how long they spend on them, and what they are using them for. Research indicates that the average mobile app session is 4.3 times longer than the average website session, this is likely due to the fact that people using mobile apps are doing so while they’re waiting in lines, sitting on the bus, or dottling until it’s time for their next appointment. Moreover, the average number of apps per smartphone device is almost one hundredth of the total number of apps available for IOS and Android devices and less choice means more focus. How can brands take advantage of consumers in these instances? Some suggestions are: 1. Personalised experiences for shoppers: By tracking down consumers once they visited a retailer’s site, brands can show them products according to the parts of the site they clicked on. It is of significant importance that all products and offers are relevant to each consumer since mobile shopping sites display little information

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Making The Most of Mobile Advertising

audience

Video That Sells: Using Memory Triggers

Web videos have many purposes: they display, present, inform, educate, enlighten, and entertain; they also persuade, motivate, and sell. Marketing videos can serve any one of these purposes, or they can serve all of them. What is important is the audience remembers the message and the company that delivers it. Without penetrating the audience’s consciousness and making an indelible impression, the resources invested are wasted. Of course the lasting impression you impart must serve your branding and sales objectives. Creating effective marketing videos entails a lot of creative skills in order to take a self-serving business message and make it not just palatable but memorable. To begin, you need a concept, script, performers, and technical expertise in video, editing, and sound design; as well as the psychological insight to understand, and the creative ability to manipulate, emotional reactions while emphasizing key points

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Video That Sells: Using Memory Triggers

audience

Blog Management – Go Blog Wild

Maintaining a blog is about much more than simply presenting the latest news in the life of a person or a brand. A good blog is about conveying the writer’s personality and interests to his audience. To that end, the comments section should be one of the liveliest parts of a blog. In addition, there should be an array of links available to promote similar or interesting sites for the readers, and the content should be on-topic and creative. One of the most interesting things about the web is the ease with which people can organize events. Flash mobs are a great example of this: A quick handful of tweets or SMS messages, and kids show up at a public school to perform an elaborate dance routine in protest against bullying.

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Blog Management – Go Blog Wild

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Is Your Brand Worth Professional Treatment?

You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs, but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pseudo-innocence. We may be nostalgic for Speedy Alka Seltzer but it hardly stacks up to the Evian Baby T-Shirt videos that to my mind were even better than the more famous Roller Babies, a campaign where technical gimmickry overpowered the message. Of course in the 50s, the medium was new and the technology was rudimentary, especially by today’s standards. With an audience raised on radio, TV producers could get away with almost anything, but today’s audience brought up on television and big budget movies expect and demand a far greater level of presentation sophistication

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Is Your Brand Worth Professional Treatment?