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Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their blog is the hardest part of investing in a content marketing strategy. They either think that A) their industry is boring (in which case I think it’s time to find a job you like!) or B) no one is interested in hearing what they have to say. That’s not the case! Your industry is only as boring as you make it out to be. What’s old news to you might be ground-breaking to your readers; you just have to package it the right way! Case in point: the brilliant video by the Dollarshaveclub.com . Would you have ever ranked razors in the “cool” product category?

Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?” Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track.