branding

10 Tips to Build Your Network of Mentors – A SPN Exclusive Article

Just because you have a killer business idea doesn’t mean you have killer business skills. The most successful young entrepreneurs recognize their own limitations and lack of experience. They rely on a network of seasoned and successful business mentors to give them the advice they need when they need it. Finding those mentors is often easier said than done, however. While some people may have success walking into a CEO’s office and simply asking, there are more effective and more natural ways to find mentors. Here are 10 tips to get you started building your network of mentors: 1. Know what you want to get out of a mentoring relationship

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10 Tips to Build Your Network of Mentors – A SPN Exclusive Article

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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?” Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track.

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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

branding

Is Your Brand Worth Professional Treatment?

You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs, but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pseudo-innocence. We may be nostalgic for Speedy Alka Seltzer but it hardly stacks up to the Evian Baby T-Shirt videos that to my mind were even better than the more famous Roller Babies, a campaign where technical gimmickry overpowered the message. Of course in the 50s, the medium was new and the technology was rudimentary, especially by today’s standards. With an audience raised on radio, TV producers could get away with almost anything, but today’s audience brought up on television and big budget movies expect and demand a far greater level of presentation sophistication

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Is Your Brand Worth Professional Treatment?

branding

What’s the Best SEO Method?

If you asked 10 different SEO experts which was the absolute best SEO method, you’d likely get 10 different answers. Why? Because the truth of the matter is, there is no absolute best SEO method. They all work, provided, they are all executed properly. Let me explain

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What’s the Best SEO Method?

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Blog Writing Tips – Where to Find Great Guest Posters

One of the best ways to keep a fresh angle in blogging is the guest blogger. They can provide good content, take some of the work load off the primary blogger and can bring new perspectives and ideas that the parent blogger can follow up on in later posts as he or she sees fit. Guest blogging also promotes inter-community relations, resulting in shared links and audiences, and can bring together previously unrelated audiences who find they share interests. It may not be for everyone, but those who embrace guest posting have a lot going for them. So where, exactly, does one find these mysterious guest posters?

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Blog Writing Tips – Where to Find Great Guest Posters