britain

5 Creative Facebook Places Marketing Campaigns

Facebook Places, Facebook’s location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers. Each time a Facebook user checks into a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends’ news feeds. This is not only viral marketing for the company – it also allows businesses to provide incentives for people to come to their physical locations or events. Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. Here are five great examples that illustrate different ways companies can use Facebook Places, from offering simple discounts for checkins to multi-step rewards programs. 1.

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5 Creative Facebook Places Marketing Campaigns

britain

Facebook flushes away competing concerns

Adults living in Britain would rather live without a toilet than Facebook, a study recently found. Carried out in conjunction with its exhibition ‘Water Wars: Fight the Food Crisis’, the London Science Museum asked participants to rank the things they couldn’t live without. Exhibition manager Sarah Richardson described the results from the survey as “crazy”. “To say you can’t live without material things over drinking water is crazy. It seems having fresh drinking water is something that many of us take for granted,” she told The Daily Mail . The survey intended to demonstrate how important clean drinking water is, but when the results came in, there were some curious findings.

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Facebook flushes away competing concerns

britain

Google Chief Admits Company "Screwed Up" in Data Privacy Controversy

After weeks of controversy, Google has admitted to significant security missteps involving the collection of personal computer user’s wireless data through its Google Street Cars. Google CEO Eric Schmidt said in an interview published in the Financial Times on Friday that the company had “screwed up” and mapped every wireless network in Britain along with other countries for their own potential commercial use.

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Google Chief Admits Company "Screwed Up" in Data Privacy Controversy