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Has Google Replaced Content as King of the Web?

While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net. This new mindset doesn’t change the fact that you still have to create great content, but it changes the way one goes about promoting that content on the web. In the last few years, Google’s share of the search market has grown to 65% or much more in most areas of the world. This domination of online search puts Google in control of what content is seen – regardless of its quality. It plays a major role in your content’s visibility, a role so great that without Google’s approval, your content is not exactly dead in the water, but your chances of succeeding is much less than with a thumbs-up from Google

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Has Google Replaced Content as King of the Web?

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SEO Short Cheat Sheets

1. Keyword Basics: The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs. Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively. Google Keyword Tool – google for “KeywordToolExternal.” Note: The fastest results are seen in targeting a larger number of lower level competitive terms. 2

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SEO Short Cheat Sheets

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

What is geolocation as applied to SEO? It’s when a search engine identifies your whereabouts (by your IP or GSM) and serves you the search results relevant to that particular territory. Some folks find it limiting, while others are quite happy with the feature. However, when it comes to checking rankings, geolocation is mostly bad for SEO’s, since many of them work on websites that target multiple countries, in which case it becomes rather tricky to collect SEO data (rankings and other metrics) for a particular country when you yourself are in a different location. So, how does one manage to do it

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

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Google Chromezone opens in London

Google has opened its first retail store inside PC World on London’s Tottenham Court Road, hot on the heels of news that its popular browser has increased its market share. The 285-square-foot pop-up promotes Google’s Chromebook – a laptop made by Samsung and Acer optimised for web use – and has trained staff on hand to help people become more familiar with the cloud-based netbook. This is the first time Google has ever broached this traditional method of retail. Google said in a statement: “The Chrome Zone is designed to be as open, colourful and user-friendly as possible, and there are seating areas for shoppers to enable them to try out Chromebooks in comfort.” However, unlike the shops of its rival Apple, the store opened to relatively little fanfare. Arvind Desikan – head of consumer marketing at Google UK – told the Evening Standard : “It is our first foray into physical retail. This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads.” “We found anecdotally that when people tried the device and played with it, that made a huge difference to their understanding of what the Chromebook is all about. “People will be able to go in and have a play with the devices. We want to see whether people understand what this device is all about and monitor their reaction when they try it out.” The news comes as Google Chrome – the browser optimised in the Chromebook and promoted in Chromezone – increased its market share to above 20 per cent, on track to surpass No 2 browser Firefox in early 2012, according to ZDNet

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Google Chromezone opens in London

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7 Simple SEO Tips That Will Help Your Search Engine Rankings

With so much SEO advice being dispensed nowadays, it’s hard to know what you should or shouldn’t believe. It can be especially difficult for Internet Marketing newbies to separate the wheat from the chaff, however, there ARE proven SEO tips and techniques that virtually every SEO expert agrees work and are very effective. Following are 7 simple SEO tips that will help your search engine rankings: 1. Have Fast-Loading Pages You may not be aware of this, but page load-speed is now one of the more than 200 signals Google uses to determine the ranking of web pages in the search results. As a result, it is more important than ever that your pages load quickly. Slow loading pages are annoying to searchers and affect their ability to access content quickly

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7 Simple SEO Tips That Will Help Your Search Engine Rankings