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How To Write An SEO-Friendly Article

February 8, 2012 by admin · Leave a Comment 

Once you’ve done the keyword research for your website, you can then use those keywords strategically in your article submission campaign. By creating keyword focused articles, you’ll get much better results from your article marketing efforts by helping search engines to associate your website with particular keyword terms. This article gives some quick article marketing tips on how to appropriately use your keywords in your article submissions: 1 – The Headline: The purpose of your headline is to indicate the topic of your article. Try to place the keyword phrase that you’re targeting at the beginning of your headline. This takes some thought – the goal is to create a headline that would capture the attention of your potential reader, but that also prominently displays the keyword phrase. The title also has to be grammatically correct and contain correct spelling. The best SEO-friendly titles just look like a great title – no one should be able to tell that you have specifically crafted it with your keywords in mind. Please note: In addition to the keywords you researched for your website, it’s a good idea to also do keyword research for the topics of your articles. The phrases associated with your article topics will naturally be longer, say 3-8 words long.

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How To Write An SEO-Friendly Article

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Guru Kool-Aid: Are You Drinking It? – A SPN Exclusive Article

February 8, 2012 by publisher · Leave a Comment 

What is a guru? Literally, a guru is a teacher. The word guru means “heavy” or “deep,” thus a guru is a person “heavy” or “deep” in knowledge. In this sense, a schoolteacher is a guru, a coach or athletic instructor is a guru, a fine-arts, or even a dance teacher is a guru. One’s parents are also gurus. In the religious field, where the word is most commonly used, a guru is a Hindu religious teacher. So a priest or any person learned in Hindu lore may be a guru

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Guru Kool-Aid: Are You Drinking It? – A SPN Exclusive Article

business

Technology Solutions: Cloud Computing

February 6, 2012 by admin · Leave a Comment 

Economic uncertainty has created the need for swift, responsive and highly secured IT infrastructures that are also environmentally friendly and more business focused. Organizations are struggling to find the competitive edge, turning to the bounty of opportunities technology provides. Cautious to jump at the latest buzz phrases and hyped solutions, many have cautiously investigated recent technology breakthroughs, many of which have one thing in common: redistribution of IT roles. There is no better time than the present to revamp technology strategy focused on hosted solutions. Clouds are gathering… Cloud computing has emerged as one of the major ways to secure an upper hand in today’s highly competitive market. Minutes of downtime means the loss of vital sales as businesses with prolonged data loss find themselves in a real position of collapsing. Cloud computing changes the traditional corporate data center structure that resides on company premises. Instead, systems are moved to secure outsourced data centers, either in a private or public configuration. Private clouds are dedicated servers used exclusively for a single company, whereas public clouds have multiple companies sharing the same resources

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Technology Solutions: Cloud Computing

business

9 Common Title Tag Mistakes and How to Avoid Them

February 6, 2012 by elegant · Leave a Comment 

A website’s title tags are very important for several reasons: 1) The title tag shows up in search results as the blue link, and a good one helps the site get more clicks and visitors from search results. 2) Title tags are a crucial SEO element that can help the website show up higher when people search for the words in it. 3) Title tags show up when web pages are shared on social media sites like Facebook. This is important because social media mentions are now a ranking factor in Google search results. So if you have the time to optimize one thing on your website, title tags are it. Here are some of the top mistakes and missed opportunities I’ve seen in title tags. Avoid these and you’ll be ahead of the game. You’ll rank higher in search results and entice more people to click on your site. 9 Signs of a Bad Title Tag: 1.

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9 Common Title Tag Mistakes and How to Avoid Them

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Local Advertising: Devising an Online Strategy That Suits You

February 2, 2012 by publisher · Leave a Comment 

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require

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Local Advertising: Devising an Online Strategy That Suits You

business

The Top 10 Reasons You Need a Blog

February 1, 2012 by publisher · Leave a Comment 

The term blog is short for web log, which started out meaning a personal online journal. Back in the late 1990s when blogs first emerged, they were usually filled with personal posts about the owner’s daily life, thoughts, and problems. They have since evolved into invaluable online marketing tools. Blogs are now a “must-have” resource for any online business.

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The Top 10 Reasons You Need a Blog

business

Sony names gaming chief Kazuo Hirai CEO

February 1, 2012 by creative · Leave a Comment 

Sony has tapped Kazuo Hirai to replace chief executive Howard Stringer when he steps down from on 1 April. Mr Hirai has long been considered the heir-apparent for the CEO position – as a savvy gaming executive; he has been credited with turning things around at the company’s unprofitable PlayStation business and was promoted to head of consumer products last March. He takes the helm just as Sony is predicting its fourth year of net losses for the fiscal year ending 31 March 2012. The company is likely to announce its third quarter results tomorrow and provide more information on the company’s management shake-up.

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Sony names gaming chief Kazuo Hirai CEO

business

Angry Birds boss doesn’t see Piracy as a bad thing

February 1, 2012 by creative · Leave a Comment 

Rovio boss Mikel Hed has said he doesn’t necessarily see piracy as a bad thing when it comes to Angry Birds. Speaking at the Midem conference in Cannes, the Angry Birds maker explained the company sees efforts to pursue pirates in the court system as ‘futile’ – so long as pirated products are not harmful to the brand or ripping off fans. “We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy. “We have some issues with piracy, not only in apps, but also especially in the consumer products,” he said. “There is tons of merchandise out there, especially in Asia, which is not officially licensed products.” Hed also explained he believes there is a lesson to be learned from the music industry – namely, approaching customers as fans, rather than users. “We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have,” he said.

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Angry Birds boss doesn’t see Piracy as a bad thing

business

SEO Tips for E-commerce Sites

February 1, 2012 by creative · Leave a Comment 

Search engine optimization (SEO) isn’t easy for any website, and e-commerce sites have some unique SEO challenges to overcome. These tips will help you tackle your e-commerce site’s SEO so you can rank higher in search engine results and get more visitors, customers and sales for your online store. 1. Create Unique Content on Each of Your Product and Product Category Pages Interesting, unique content tells Google a page is valuable, and helps it rank higher.

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SEO Tips for E-commerce Sites

business

Optimizing Your Business Facebook Page for Maximum Hits and Return Visits – A SPN Exclusive Article

January 25, 2012 by elegant · Leave a Comment 

With a user base of more than 750 million, Facebook is a viable social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, you need to follow a few regulations. Using Targeted Keywords to Optimize Your Facebook Page Optimizing your page for keywords is the first step to raise your brand visibility. Use keywords which are sure to draw in customers who may not know the brand name but need your product

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Optimizing Your Business Facebook Page for Maximum Hits and Return Visits – A SPN Exclusive Article

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