client

Google’s First Page… Guaranteed! – A SPN Exclusive Article

A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As usual, members came crawling out of the woodwork with advice – including members who didn’t even own a website. Unfortunately, that’s pretty typical on Internet Marketing/Small Business forums… members who don’t own a website instructing other members how to get on the first page of Google… members who don’t own a business dispensing business advice. So be careful where you get your advice from… but I digress. Not surprisingly, not a single member responded with the correct answer. And what is the correct answer? The correct answer is there is NO magic bullet that will assure a first page ranking on Google. Never has been, never will be.

Read more here:
Google’s First Page… Guaranteed! – A SPN Exclusive Article

client

10 Questions for New SEO Clients

Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO. Here’s a selection of some of the questions I ask and why they’re important to the overall SEO process: 1.

Read more here:
10 Questions for New SEO Clients

client

Web Site Leverage

Ever go to a web site and find that after poking around a few pages you just click off and go to another site? Of course. It happens millions of times a day on the web. Why? Good question! If you can’t get people to stick around your site and eventually contact you, your website is just taking up cyberspace

Original post: 
Web Site Leverage

client

Ultrabooks introduce ‘tap-and-pay’ online shopping

Intel Corporation and credit card giant MasterCard have announced a multi-year strategic collaboration to further advance the security and consumer payment experience of online shopping. The collaboration aims to combine MasterCard’s payment processing and commerce expertise with Intel’s strengths in silicon innovation and chip-based security to provide merchants and consumers better options for a safer and simpler online checkout process on Ultrabook devices and future generations of Intel-based PCs. Additionally, the two companies are working together to optimize emerging payment technologies, such as MasterCard’s PayPass and Intel Identity Protection Technology (IPT), in order to provide a safe “tap-and-pay” feature. PayPass is a payment method that allows consumers to make purchases without swiping a card or providing a signature. Intel IPT allows consumers to use strong two-factor authentication and hardware-based display protection to provide increased online security against malware. When used with an Intel IPT-enabled reader, consumers will be able to pay for online purchases with a simple tap of their PayPass-enabled card, tag or smart phone on an Ultrabook device. “MasterCard is constantly working to improve the shopping experience for consumers and merchants,” said Ed McLaughlin, MasterCard’s chief emerging payments officer. “The collaboration with Intel will deliver enhanced security and faster checkout – with the convenience of a simple click or tap.” Internet shopping is a huge industry, and it’s only getting bigger. According to Forrester Research, online sales reached $176.2 billion (

client

Ending Social Media Marketing Confusion

Consider this scenario: You know you’re supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it’s not.

View original here:
Ending Social Media Marketing Confusion

client

12 Things You Should Know About Hiring Someone From Elance

If you’re unfamiliar with Elance , it’s probably best described as what I like to call the eBay of freelancing. It is a great place to outsource any number of tasks – one that offers increased security with features like Escrow payments, fairness for providers with a $50 minimum project amount and the opportunity for each party to leave feedback after a project’s completion. Personally, I wouldn’t look for freelancers anywhere else – despite there being a myriad of options including Fiverr, Craigslist or forums such as Digital Point or Warrior Forum. Coming from a developed country I morally object to getting someone to perform any professional task for $5 (it’s called exploitation) – that and with all these options you never really know what you’ll get, or in worse case scenarios if you’ll get anything at all. Though from what I’ve read some people can also have trouble getting the right results from providers at Elance – which is why I’ve put together this list of best practices. 1. Title Your Project Effectively Your title is what appears in the search results when freelancers are browsing for jobs. For that reason it’s best you make it as detailed as possible

View original post here: 
12 Things You Should Know About Hiring Someone From Elance

client

Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web

Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media sites such as PayPal, Facebook and LinkedIn have become the home of an entirely new, powerhouse economy. Where hundreds of years of war and diplomacy have failed, social media marketing has succeeded in bringing people around the globe together in the pursuit of common interests and open markets. Social media marketing is the home of successful brand promotion and finding the right mix of tools to take advantage of it has become the defining issue of the modern brand. When people refer to SMM tools, they are discussing a host of applications and programs that allow real-time and long-term feedback on the performance of their social networks. This kind of information goes beyond the purely mechanistic approach of SEO and website performance, moving into the realm of genuine social engineering. Social media tools can track the number of times a brand is being mentioned across each network, compare traffic between networks, determine where the buzz is starting and which path it took to get from, say, Digg to Facebook

Here is the original post:
Social Media Marketing Tools – Putting Your Finger on the Pulse of the Web

client

How To Get Your Website Working For You

So you have your brand spanking new diploma in your hand, and you are ready to hang your shingle out and open for business. But wait – you know you need a website. So at that point you might invest several hundred pounds (at least), in getting someone to create the perfect website. The colours are stunning, the graphics are amazing. Perhaps it has a nifty little flash thing going on in the header with a montage of meaningful photography. It goes back and forward between you and your designer for weeks, tweaking it till you get it just right.

Go here to see the original:
How To Get Your Website Working For You

client

Blog Management – Go Blog Wild

Maintaining a blog is about much more than simply presenting the latest news in the life of a person or a brand. A good blog is about conveying the writer’s personality and interests to his audience. To that end, the comments section should be one of the liveliest parts of a blog. In addition, there should be an array of links available to promote similar or interesting sites for the readers, and the content should be on-topic and creative. One of the most interesting things about the web is the ease with which people can organize events. Flash mobs are a great example of this: A quick handful of tweets or SMS messages, and kids show up at a public school to perform an elaborate dance routine in protest against bullying.

Read the original here: 
Blog Management – Go Blog Wild

client

The Era of the Social Media Snob

What is this new type of snob? What is a social media snob? Well I have a feeling you already know, but here is an example. This is the person that has spent the last 3-7 years making “lots” of money using social media marketing or blogging and teaching others how to do it. And while they are selling you marketing products off their blogs or websites, they tell you that you must engage with your customers in order to make money.

See original here:
The Era of the Social Media Snob

Next Page »