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4 Ways to Use Social Media in Promotions

Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity with an extensive reach, allowing messages to target thousands of people in seconds, thus serving as an outstanding tool of brand promotion. Briefly, here are a few of the more interesting and simple ways you can use social media to arrange a short-term promotion for your brand. #1 – Flash Mob A flash mob is an impromptu gathering of people arranged by SMS.

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4 Ways to Use Social Media in Promotions

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Building Brand Identity – Five Reasons Your Blog Needs a Ghostwriter

A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren’t written by a single writer but rather many and then published under the big name. This arrangement is a good one for many writers, as it allows them to get work and valuable writing experience, while also benefiting the larger name by allowing more work under their aegis to get out. Your blog might just benefit from hiring a ghostwriter for the same reasons. Every blog needs a writer to direct it, and blogs do best when guided by one or two voices in a consistent direction.

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Building Brand Identity – Five Reasons Your Blog Needs a Ghostwriter

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How HTML 5 Makes Using Audio and Video in Web Pages Easy

Web pages and their design are laid out using HTML. HTML stands for Hyper Text Mark-up Language. HTML is comprised of ‘tags’ or elements that tell your browser what the different areas of your webpage are. You can use these elements to define paragraph areas, images and their dimensions and also font sizes, colors and styles etc. There are many HTML elements and a lot of these have varying attributes like width, height, name, etc. This article will not focus on specific HTML elements; our aim is to give you a brief overview of HTML before moving on to how it has developed into HTML 5. HTML came to life at the end of 1990. The original HTML, developed by Sir Tim Berners-Lee, comprised of about 20 elements which were strongly influenced by SGML, Standard Generalized Mark-up Language (The only exception to this was the hyperlink tag that allows links to be placed in web pages).

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How HTML 5 Makes Using Audio and Video in Web Pages Easy

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SEO for Wordpress; Quick, Cheap and Easy

There are three words not normally associated with SEO. They are quick, cheap, and easy. But there is one situation where I can honestly say these words really do describe the optimization process; the Wordpress blog. Google loves Wordpress because it’s easy to spider and uses extremely clean code on the back end. But there’s more… Google has a thing for dynamic content and lots of it

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SEO for Wordpress; Quick, Cheap and Easy

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Outdated Google Analytics Tracking Code Could be Costing You Thousands

Do you run an ecommerce site? Do you use Google Analytics code on your pages? Does your site contain secure pages that start with https? If your answer is yes to any of these questions, then you’ll probably shudder in horror when you read this. Tom Critchlow of Distilled – a search agency in the UK – has written a guest post for the Google Analytics blog that demonstrates how using outdated Google Analytics tracking code on your secure pages can be costing you THOUSANDS of dollars. Tom explained how he noticed a glitch on the analytics report of his client’s ecommerce site that involved users of Internet Explorer 8. These users had a significantly lower conversion and revenue rate on the site, in comparison to users of other browsers and IE versions.

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Outdated Google Analytics Tracking Code Could be Costing You Thousands

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8 Steps to a Customer Focused Website that Turbo-Charges Sales

For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online. Before your site is published, usability testing gathers feedback from the very people it is intended for -, with its main objective to ensure you’re creating a website that has an intuitive and easy to use interface, targeted to all users. But how do you reap the fullest benefits from your user testing sessions? 1. Choosing Your Subjects The results of your session well depend largely on the people you test it on. Do not get people who may be biased, such as family, friends and workers from your company. People who have prior exposure to your project may yield flawed results and rate your site high in web accessibility when in fact, it is not.

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8 Steps to a Customer Focused Website that Turbo-Charges Sales

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10 Business Blogging Tips to Improve Your Blog Performance

Business blogging is a different kettle of fish to blogging for money and that, in turn, is entirely different to blogging socially. The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you’re likely to put into promoting it. A business blog needs to be professional as well as appear it. Regular posting on topics that your readers will genuinely find interesting can promote you as an expert in your field. A blog can keep the line of communication between you and potential customers open. It enables you to post relevant, keyword rich postings that encourage new traffic and help increase your client base. It’s far from an exhaustive list but below are ten tips to remember when blogging for business: 1 – Set Your Goals Early In just about every guide you ever read it says “set your goals”; it might be a cliché but it’s true

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10 Business Blogging Tips to Improve Your Blog Performance

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Building Inroads: the Inclusive Path to Branding

The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed into the jingle with the rise of radio, and the advent of television allowed the creation of the commercial. All of these have one defining trait in common; they inform in a non-interactive sense. You can turn away or read as you wish, but that’s the extent of your control over the content of the advertisement. This has left the power of brand building largely in the hands of the originators. The company creates its advertising, and people respond to it. Most people and businesses don’t have the money to create massive media blitzes or overarching TV-radio-print campaigns, which left this approach almost entirely to the big names or those small companies willing to take a chance.

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Building Inroads: the Inclusive Path to Branding

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Issues on Privacy Concerns on Facebook

It seems that you can barely log into the internet today without finding dire warnings about the privacy of your FaceBook account. Hundreds (and possibly thousands) of users have declared May 31, 2010 as “Leave FaceBook Day”. Since the dawn of the internet, privacy has been a concern. However, if you put a google search in for “Facebook Privacy Concerns” it returns 17,400,000 results while Twitter returns 15,500,000 results and LinkedIn at the bottom of the pile returns 667,000 results. In a viewpoint, Facebook is approximated to have the largest number of users among the three. And truthfully, the three (although often lumped together) are really different and have different audiences. With that said, how concerned should you be about your FaceBook security? Well, like anything else that’s on the internet, it’s not hack-proof. Even the strongest privacy policy isn’t going to protect you if someone really wants to get at your information

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Issues on Privacy Concerns on Facebook

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Article Writing & Dental Self-Extraction

For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one… I’ve just been reviewing a client’s article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution… Often, my depressions are a spur to a story – the painstaking explanation of the error of the client’s ways providing a foundation for an article of my own. CONTENT: Reputable article distribution directories specifically do not permit advertising. Nor will they approve excessive but utterly pointless keyword use in the content. The only thing in the content that matters is that you provide an interesting, authoritative, original, informative and non-commercial article on the specific topic. In this case study, what was required was more along the lines of a travel article, discussing aspects relating respectively to Holiday Homes in New Zealand, Luxury Lodges in New Zealand and Luxury Accommodation in New Zealand. What we had was 3 articles, keyword-stuffed with multiple iterations of both the business name and the targeted keywords The goal is to get it published – therefore, you need a catchy title, and interesting, topical and/or timely information. You do not need to add multiple iterations of the targeted keywords anywhere in the article itself. In most article repositories, the article body usually won’t generate a direct benefit to your website per se. What you need is an 800 word story that captures people’s interest and makes them want to include it, with attribution (author’s credits) on their website… You should therefore focus on getting the primary keyword phrase/s you want to target in the (maximum of 2) links in the Author’s Bio… Unfortunately, the first of three articles I previewed from this client had; 387 words in total 11 iterations of the business name 7 iterations of the primary keyword phrase (5 complete / 2 partial) 5 iterations of the secondary keyword phrase no Authors Bio LINKS: Most article distribution directories do not permit links in the content body, only in the Author’s Bio section.

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Article Writing & Dental Self-Extraction

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