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Facebook and Google set to tangle in new tech rivalry

With rumours of Google’s most-recent stab at the social media market circulating last week, many have seen the move as a direct strike against Facebook - the runaway leader of the social networking pack. However, according to a New York Times analysis of the marketplace, Facebook - which started up just over five years ago on a university campus - stands to gain more ground against its Mountain View foe than the search seraph itself. “There is nothing more threatening to Google than a company that has 500 million subscribers and knows a lot about them and places targeted advertisements in front of them,” venture capitalist Todd Dagres, an investor in Twitter, told the NYT. “For every second that people are on Facebook and for every ad that Facebook puts in front of their face, it is one less second they are on Google and one less ad that Google puts in front of their face,” Dagres said. For its part, Google has attempted to take down the social kingpin several times in the past. However, OpenSocial - an inter-site programming coding language - faltered against the Facebook platform, especially after hackers cracked the code to snoop on users’ information, and Google Buzz did not prove to be the success the search giant hoped.

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Facebook and Google set to tangle in new tech rivalry

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Why You Need A .htaccess File For SEO

There are a good chance that you are wondering what the topic of SEO has to do with the .htaccess file. In fact, it plays quite an important role in the way your website is ranked by the search engines. The problem is that few people are aware of its importance and it could be affecting the ranking of your website right at this moment. What Is A .htaccess File? According to Wikipedia, a .htaccess file is “the default name of a directory-level configuration file that allows for decentralized management of web server configuration.” If you’re not a computer whiz (and I’m not), such a definition is simply impossible to understand. So putting aside all the computer programming terminology, a .htaccess file is a tiny file which is placed within a website to do a number of functions. This article will only cover 2 of these functions (there are many others) because they are only ones related to the topic of SEO. I will also show you how to write the .htaccess file so that you use your .htaccess file for maximum SEO effect. Blocking Users A .htaccess file can be used to allow and block users by domain or IP address

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Why You Need A .htaccess File For SEO

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Important Search Engine Optimization Tips

Search Engine Optimization remains a buzz word in the internet marketing world despite the increase in use of other internet marketing methods. Is your website effectively search engine optimized? How much website traffic do you get? Here are some pointers to help you increase your search engine traffic. Search Engine Optimization Begins with Keywords There are a number of aspects to search engine optimization but one of these that is important is keyword research and use. Before you even register your domain name you should have done some basic keyword research to determine what keywords you are going to use and then include these in your domain name, file names as well as throughout your content and in important places on each page. Where to Include Your Keywords So where should you include the keywords on your web pages

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Important Search Engine Optimization Tips

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6 RSS Steps to Syndicate Your Feed

RSS or Really Simple Syndication is used to distribute news and content to websites and visitors. RSS Feeds are available in a light weight xml format and can be generated for a blog or a static website. RSS Feeds are chiefly used to syndicate content such as announcements, new articles, news updates, videos and job openings. If you ever visit a popular blog, notice the variety of feed readers placed in strategic position to capture your attention. Their main aim is to encourage you to subscribe to the feed. When you click on the feed link, you are transported to a web page containing information to sign up for the feed. Syndicate your website content to ensure that the latest information is always easily accessible to your visitors. 6 Simple Steps to Syndicate Your RSS Feed: 1

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6 RSS Steps to Syndicate Your Feed

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Article Writing & Dental Self-Extraction

For most of us, writing an article is as much fun as a trip to the dentist, and each word extracted from our pen is as painful as pulling our teeth out one by one… I’ve just been reviewing a client’s article marketing strategy and am depressed at the fundamental shortcomings in both the approach and execution… Often, my depressions are a spur to a story – the painstaking explanation of the error of the client’s ways providing a foundation for an article of my own. CONTENT: Reputable article distribution directories specifically do not permit advertising. Nor will they approve excessive but utterly pointless keyword use in the content. The only thing in the content that matters is that you provide an interesting, authoritative, original, informative and non-commercial article on the specific topic. In this case study, what was required was more along the lines of a travel article, discussing aspects relating respectively to Holiday Homes in New Zealand, Luxury Lodges in New Zealand and Luxury Accommodation in New Zealand. What we had was 3 articles, keyword-stuffed with multiple iterations of both the business name and the targeted keywords The goal is to get it published – therefore, you need a catchy title, and interesting, topical and/or timely information. You do not need to add multiple iterations of the targeted keywords anywhere in the article itself. In most article repositories, the article body usually won’t generate a direct benefit to your website per se. What you need is an 800 word story that captures people’s interest and makes them want to include it, with attribution (author’s credits) on their website… You should therefore focus on getting the primary keyword phrase/s you want to target in the (maximum of 2) links in the Author’s Bio… Unfortunately, the first of three articles I previewed from this client had; 387 words in total 11 iterations of the business name 7 iterations of the primary keyword phrase (5 complete / 2 partial) 5 iterations of the secondary keyword phrase no Authors Bio LINKS: Most article distribution directories do not permit links in the content body, only in the Author’s Bio section.

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Article Writing & Dental Self-Extraction

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Developers look set to put Facebook on the map - or vice versa

Mapping and GPS technology may not be far off for social media giants Facebook, according to recent reports across the media. After a slight shock at its non-launch at the F8 developer conference, a section of code seems to suggest that the feature is in the works after all. MG Siegler of TechCrunch revealed yesterday that an error loading the site on a Safari-enabled touch phone precipitated the discovery. When viewing the site through Safari’s debug mode, the error was pinned down to a “places_tab” - something that does not currently exist on the site. Siegler said exploring the code further provided the revelation that “Places” would share a user’s geographical location - including latitude, longitude, altitude, heading and speed - using this information to populate a section of Facebook listing nearby venues and allowing users to ‘check in’. This, of course, would pose a great threat to similar social start-ups, including Foursquare, which just reached its one-millionth user and uses a check-in system with bars and restaurants, in addition to other businesses. The system rewards users with the most visits, and has worked with large chains to promote various locations. According an unnamed executive speaking to AdAge.com, there are a number of such large corporations waiting to be first in line for deals with Facebook. With a hundred million people using Facebook mobile, and a million on Foursquare, advertisers are holding out for something similar to “Places”, some experts have said

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Developers look set to put Facebook on the map - or vice versa

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The Google Gadget that Makes Selling Online a Snap

If one or all of the following applies to you, please raise your hand – “I want to sell something on the Net”, “I have no technical or coding skills”, or “I don’t want to be bothered with a merchant account”. Do I have your attention now? How about if I told you that there’s a quick and easy solution to your online selling problems? Well, thanks to Google, your prayers have been answered. Google Labs is a testing ground for new services thought up by the geniuses who work there. One of their latest concoctions is called “Google Checkout Store Gadget”. Its basic function allows you to copy and paste some code onto any webpage or blog, and become an instant merchant selling your own products. Let’s take a look at the “man behind the curtain” to see how it all works

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The Google Gadget that Makes Selling Online a Snap

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How To Make Your eBay Listing ATTRACTIVE To Your Target Market

Your eBay listing is your salesperson. Most sales people look smart and professional. Your eBay listing must also look smart and professional and give the appearance of a legitimate business. This will instil confidence in your buyers. If you are selling the same item as someone else on eBay, but your listing is more professional and gives the impression of a legitimate business (whereas your competitor’s does not) then people will be more likely to buy from you. They may even be willing to pay more to buy the same item from you than from your competitor – because they have more confidence in you. Make your eBay listing attractive and professional but avoid flashy gimmicks that distract. Just because you can add blinking images and flash video and music doesn’t mean you should.

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How To Make Your eBay Listing ATTRACTIVE To Your Target Market

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Top 10 Reasons for Building Small Business Websites with WordPress

I’ll tell you the same thing I tell every one of my new web marketing clients, “WordPress is incredible – and you should be using it for your website.” It can save you both time and money, while making it far easier to build a beautiful and limitless website that you can manage and control yourself. Once you learn more about WordPress, you’ll understand why over 80 MILLION websites are built on WordPress, and why NOW is the time for you to learn what WordPress is all about, and how it can provide immense value to your small business. Here are my Top 10 Reasons for why you should strongly consider WordPress for your website: 1. Incredible Power Straight Out of the Box Immediately upon installing WordPress, you’ll have power features that make it easy to manage your website. You’ll have a Content Management System that allows you to add/edit/delete your own content, including images and videos, a User Access system that controls who can access your Admin Center and what level of access they have, powerful Blogging software, and a central location to manage virtually all aspects of your website

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Top 10 Reasons for Building Small Business Websites with WordPress

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Does Your Web Site Pass the Title Tag Test?

You know those words in the top bar of the browser when you’re on a website? You may not have noticed them before now, but you’ll want to pay attention to what shows there for your site from now on. Those words are from the page’s title meta tag, a part of the code that makes up the page. And while the title tag is just one small part of the code, it plays a really big role. Title tags are crucial in getting your site indexed and ranked in the search engines. A title tag tells the search engine what your page is about – and it’s also what displays in search results to represent your site. Let’s take a look at your title tags now. Pull up your site and look at what appears in the very top bar of the browser. If you’re seeing generic terms like “Untitled Document”, “Welcome to our Home Page”, “About Us” or “Contact Us” as you click through the pages, it’s time for an overhaul

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Does Your Web Site Pass the Title Tag Test?

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