communication

Facebook Traffic System – The Next Marketing Opportunity?

To be hyper effective at marketing in any business, you need to laser target your marketplace. It is very possible to get hyper amounts of targeted traffic to your business when you know where to look. Traditional Means of Communication Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer. Traditional media does give a large reach to a marketer with its programming of mass appeal.

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Facebook Traffic System – The Next Marketing Opportunity?

communication

The future of the internet: fragmentation and balkanisation?

In this week’s Economist, it expounded on the future of the internet. They argue that there is a virtual counter-revolution in the making, one that has powerful forces of fragmentation that are “threatening to balkanise it”. I don’t agree. The  Economist’s article this week argues that the internet’s “very success” has given rise to forces that are pulling it apart, mostly visible along “geographical boundaries” where there’s an Orwellian edge to government interference and the enforcement of laws in the digital realm. It cites China’s “great firewall” and of governments increasingly asserting their sovereignty, with India threatening to cut off BlackBerry service and “going after other communication-service providers, notably Google and Skype”. This sounds similar to Jonathan Zittrain, who attempted to define the internet’s future by that of the open, “generative” Net against “tethered, sterile appliances”, such as the proprietary devices of the iPhone. Andrew Keen is another willing disciple of the the olde media school of thought, who is loathe to tolerate a society where everyone has a voice. In Keen’s book, “The Cult of the Amateur”, he describes how the internet is “killing our culture” and decries everything user-generated, which Adam Thierer of techliberation.com views as “unapologetically techno-conservative and culturally elitist”

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The future of the internet: fragmentation and balkanisation?

communication

Improve Your Bottom Line With Audience Engagement

Before I decided on the title for this article I wrote down a list of options: how to engage an audience, how to affect change, and how to alter perceptions and change attitudes. All of which are valid, and all of which are important to you as a business owner or marketing manager. The trouble is, most busy, results-oriented business owners and managers want quick, simple answers to complex marketing questions that involve psychological and sociological issues. Buying a mobile phone, makeup, or a car is more complicated than which option provides the most features at the cheapest cost. Even if that was someone’s intent, it’s a purchasing strategy that is defeated by the myriad of confusing and conflicting feature packages offered: you can get this with that, but not that with this, unless you get the other thing you don’t want, and of course whatever you do want costs a lot more. To clarify the situation you can always consult the specifications with the help of an engineer to explain them to you, or you could read some user-generated consumer reports that were probably written by some paid shill or someone with way too much time on their hands. As a last resort you could just buy the one that comes in the nicest color. What gets lost in all the paradox of choice, technological hype, and fad-marketing confusion is no matter what you sell, tanks or toilet paper, it’s people who buy it, even if those people work for mega corporations that order in container-load quantities. People are frustrating after all, it’s hard enough negotiating where to go for dinner with your friends, so what chance do you have of convincing strangers to part with their hard earned cash

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Improve Your Bottom Line With Audience Engagement

communication

Build Your Brand Through Social Media

Everyone’s at it, every pundit and commentator’s telling us that social media is the big thing we all need to be into to succeed in 2010. But how can your business benefit? Maybe you’re on facebook or twitter yourself, or you’re an early adopter of Google Wave. Chances are though that it’s all about your social and personal life. The old saying about keeping business and pleasure separate applies to social media, for both your privacy and professionalism. It’s pretty easy to set up a twitter account or facebook page for your company, to post youtube video clips, contribute to or set up discussion boards and run a blog.

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Build Your Brand Through Social Media

communication

List Building – Is It Still Relevant On Today’s Web?

Years ago, when I first started in online marketing, all the rage was something called “list building”. I immediately jumped on this subject and started gathering every list building technique one could possibly imagine. It very quickly became one of my most favorite areas of Internet marketing to explore; so much so, that when I reached my first goal of getting 1000 subscribers, I was so pleased with myself, I even wrote an ebook on list building. But that was then, this is now. Since that time, online marketing and even the web itself, has changed tremendously. And we are not talking about small changes or minor adjustments here – the web has fundamentally changed from the core up. People simply use the web in a different way than they used it 10 years ago. It has become so much more of a user-friendly place, so much so, that marketing on this friendlier web has become a whole new ballgame. The question remains: is list building still relevant on today’s web?

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List Building – Is It Still Relevant On Today’s Web?