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Top 5 Link Building Strategies for Your Site

The best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website’s visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site’s SEO ranking. Links from Multiple Domains While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead, work towards just a few links from many sites for best results. As search engines rank sites, they consider how relevant the content is to the keywords and search terms. When you get links from multiple domains, you demonstrate that many sources find your content useful. This is critically important when you develop additional backlinks from authoritative domains. Deep (Ingrained) Links Instead of directing links to your site’s main page, use links directly to specific pages of content or images

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Top 5 Link Building Strategies for Your Site

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Has Google Replaced Content as King of the Web?

While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net. This new mindset doesn’t change the fact that you still have to create great content, but it changes the way one goes about promoting that content on the web. In the last few years, Google’s share of the search market has grown to 65% or much more in most areas of the world. This domination of online search puts Google in control of what content is seen – regardless of its quality. It plays a major role in your content’s visibility, a role so great that without Google’s approval, your content is not exactly dead in the water, but your chances of succeeding is much less than with a thumbs-up from Google

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Has Google Replaced Content as King of the Web?

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

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5 Reasons Why You Need to Use Rel=Author on Your Content

Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted them to participate. Unfortunately, it’s been a bit hit-or-miss as to whether your content gets accepted or not. I saw mine accepted for a day or two many months ago, and then *poof!* it was gone. I reviewed their new guidelines recently, however, made a few changes, and sure enough, within a week or so, my content started showing up… yay! While you may or may not get your content into the program, the only way to know is to try, and persistence is definitely a key. If you’re thinking it’s just not worth the trouble, here are 5 reasons why it’s super important: 1. It’s Kinda Sorta Easy to Implement

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5 Reasons Why You Need to Use Rel=Author on Your Content

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The New Part Played by Social Media in SEO

When most people start planning SEO for their website I can bet you a large proportion of them get stuck when it comes to really understanding what part social media has to play in SEO. Social media often lags further down the priority list behind SEO for a variety of reasons, mainly a lack of clarity as to what benefits it will actually bring and the fact that it’s often difficult to relate a tweet or Facebook message to a return on investment whereas with SEO, for example, website owners can more easily attribute a growth in sales to new rankings for key-phrases. However, the way that social media has evolved means that it now plays a much more important role in search engine optimization. Searches are now taking into account the reputation of websites as reflected in social media sites to determine rank. What Content do Users want to Share? A more common occurrence nowadays is the placing of social networking buttons alongside pages and various pieces of content within the website.

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The New Part Played by Social Media in SEO

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SEO Consulting Services – A SPN Exclusive Article

With the way the economy is today, many business owners have turned to the online advertising and marketing campaigns and strategies, such as search engine optimization (SEO), for a much needed boost in online company and product visibility, which translates into an increase in revenue and profitability. With each day that passes, more businesses are becoming aware of the importance and advantages of having an online presence to supplement whatever revenue streams they have already had in place. The immense increase in the number of corporate websites online today that display their various products and/or services, has translated into a fierce and competitive market of business owners trying to ensure that their websites are ranked in the top positions of search engines. This is the major contributing factor as to why so many of these business owners continually look for ways to distinguish themselves among their competitors, in order to gain a high ranking position.

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SEO Consulting Services – A SPN Exclusive Article

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Prevent Your SEO Bleeding Before It Starts! – A SPN Exclusive Article

I see it everyday. Someone wants to start a new blog, e-commerce site, or other site, including non-profits. The excitement is mounting, you start to see pieces of the puzzle come together, and the next thing you know, you’ve made the ever-important connection string from your database to your file manager – your site is now live. Did you forget anything along the way? Depending on the Content Management Solution (CMS) you have chosen, upon the initial launch of your site, there are several “add-ons” you’ll want to install right away. I’ll use the ever-popular WordPress blogging platform for this example. Chances are, you don’t want to run your site these days without a single plug-in. Your initial choices should be related to site security, SEO (I am biased!), and site mapping.

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Prevent Your SEO Bleeding Before It Starts! – A SPN Exclusive Article

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

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How Should Webmasters React to Google Fresh? – A SPN Exclusive Article

It’s been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google’s listings much fresher. On the Official Google Blog where this new Update was announced, Amit Singhal states: “We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.” However, in an update, Singhal explains this measurement of 35% only applies to where at least one result was affected by the changes. In reality, this update only “noticeably” impacts 6 to 10% of searches. “Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we’ve said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 – 10% of searches, depending on the language and domain you’re searching on.” Regardless, Google Fresh will be influencing what sites/pages get listed in the top spots in Google. Already, these fresher listings are popping up for keyword searches where products or services are constantly changing or evolving such as in consumer electronics

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How Should Webmasters React to Google Fresh? – A SPN Exclusive Article

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How to Get the Most Out of Your Email Marketing

One of the main reasons small businesses fail is that they don’t follow up with their leads. Usually it takes up to seven contacts with a prospect before they are ready to buy. Most people give up after one or two contacts. If you are not doing your follow up you, are leaving money on the table. Staying in touch with your prospects builds trust and keeps you fresh in their minds so that when they are ready to buy, they’ll come to you. Email marketing is a great, inexpensive way to keep in contact with the people on your list and to form and nurture a relationship with them

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How to Get the Most Out of Your Email Marketing

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