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Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require

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Local Advertising: Devising an Online Strategy That Suits You

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Website Legal Compliance – Congress Struggles With Protect IP and SOPA Legislation

Website legal compliance is now under serious consideration by lawmakers in Washington. The U.S. Congress is now considering two proposed bills, which if enacted into law, would provide ground-breaking weapons for law enforcement and content owners to enforce intellectual property rights. If you’re a content owner that provides content on the Internet, you have an important stake in the current legislative process. The competing bills currently under consideration – The Protect IP Act (Protect IP) and Stop Online Piracy Act (SOPA) – are both aimed at websites that are focused on infringing the intellectual property rights of content owners. What’s both creative and controversial about these proposed laws from a website legal compliance perspective is the enforcement mechanism – shutting down the offending websites regardless of whether they’re U.S. based or foreign based websites. The typical offenders that are the targets of Protect IP and SOPA are websites that pirate and illegally stream movies, TV shows, and music. However, if you’re a content owner with valuable content that may be the target of infringers, these proposed statutes may provide important legal remedies for you to protect your intellectual property

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Website Legal Compliance – Congress Struggles With Protect IP and SOPA Legislation

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FTC Seeks to Regulate Online Merchants With Proposed Changes to Mail Order Rule

The Federal Trade Commission (FTC) is proposing amendments to the Mail Order Rule that would result in its regulation of all sales made over the Internet regardless of how a buyer might initiate the purchase. If you’re an online merchant, the ramifications are significant. The Mail Order Rule The Mail Order Rule (Rule), actually The Mail or Telephone Order Merchandise Rule, was issued in 1975 and later updated in 1993 for purposes of clarifying a merchant’s obligations regarding shipment of merchandise. The FTC passed the Rule to force merchants to consider and state the time of shipment, or at least to ship within 30 days.

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FTC Seeks to Regulate Online Merchants With Proposed Changes to Mail Order Rule

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Exhibitors Flock to ad:tech San Francisco

Digital marketing experts have come to expect something special at ad:tech San Francisco, and the upcoming conference looks primed to deliver. Hot on the heels of last year’s exciting show, ad:tech San Francisco 2011 will bring together some of the most powerful and influential executives and thought leaders from every aspect of the digital world to share their thoughts and ideas on the current state and future of digital marketing and advertising.

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Exhibitors Flock to ad:tech San Francisco

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AOL and Google Expand Search Partnership

AOL and Google announced on Thursday that they have come to an agreement to extend their Internet search advertising deal an additional five years ahead of the scheduled expiration of their current deal on December 19. The deal also expands the parameters of the current partnership to include mobile search and the placement of AOL videos on YouTube.

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AOL and Google Expand Search Partnership

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Third-Quarter Online Ad Revenues Estimated at Almost $6 Billion

The Dow Jones Industrial Average is below 8,000 and unemployment claims are at a 16-year high, but the current economic crisis appears to be having little impact on Internet advertising revenues.

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Third-Quarter Online Ad Revenues Estimated at Almost $6 Billion

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Google Unveils New Search Relevancy Tool

Google Trends has unveiled a new development, whereby a list of the current top-rising searches on Google can be accessed, through Google

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Google Unveils New Search Relevancy Tool

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Yahoo! Search Marketing Report, from Reprise Media

Reprise Media has issued a new study, on the Yahoo Search Marketing system and its impact on marketers, offering a holistic perspective on new platform, comparing it to industry leader, Google, in a number of areas including campaign management, user interface, systems integration and performance.

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Yahoo! Search Marketing Report, from Reprise Media

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Enterprise Search, Spotlighted in Search Engine Research Study

A new research study, intended to provide insight into how applications are being deployed, what features are desired, and the current level of satisfaction of Enterprise Search, has been developed by Information Today.

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Enterprise Search, Spotlighted in Search Engine Research Study

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Fundamental Yahoo! E-Commerce Patent, to be Auctioned

A fundamental business method patent related, forward-cited more than 80 times by 38 companies

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Fundamental Yahoo! E-Commerce Patent, to be Auctioned

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