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Top 10 SEO Tips for a Better Google Ranking

Even though there are numerous search engines available on the internet we all know that Google is the one that counts when it comes to rankings. This means that if you want your website to be successful you need to aim your SEO campaign at Google, but how exactly can you do this if you struggle to understand the complexities of the subject? 1. Create Content That Isn’t Time Sensitive Putting good quality content on your website that won’t go out-of-date in a few weeks or months is an easy way to boost search engine optimization. By making the content you use useful now and in the future you won’t need to remove it and replace it over and over again – you can simply add to it on a regular basis

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Top 10 SEO Tips for a Better Google Ranking

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Siri a data-hungry virtual assistant

Apple’s virtual assistant Siri is doubling data intake on the iPhone 4S, a new study finds. When compared with its predecessors, network firm Arieso found iPhone 4S users are crunching twice as much data as iPhone 4 users, and three times as much as iPhone 3G users. The culprit, according to Arieso, is Siri – which makes use of the web to help users do everything from check the weather to find local restaurants and send emails and texts. iPhone 4S users are utilizing Apple’s virtual assistant to do more, and as a result, eating more data in the process. Further, the iPhone regularly syncs content with Apple’s servers, also contributing to the data binge.

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Siri a data-hungry virtual assistant

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Caution: Avoid These Four Social CRM Pitfalls

You can make the most of the opportunities presented by social CRM (SCRM) and social media by avoiding these four common mistakes. Social Media — It’s Not A Broadcast Network Many companies fail to grasp the two-way nature of social media. So they use sites like Facebook and Twitter to saturate their audience with messages while making no effort to listen to their customers and respond appropriately. It’s the social media version of “shock and awe.” This is understandable given the evolution of marketing as outbound communication only. But today, such behavior is seen as loutish and clueless. Your Customers Might Misbehave — You Can’t You should behave as a peer with your customers, not a pal. Your customer community may be fairly rambunctious, even coarse on line, but that doesn’t mean you should match their behavior. You shouldn’t.

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Caution: Avoid These Four Social CRM Pitfalls

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Microsoft gets in on the app action

Microsoft is looking to get in on the app action, taking on Apple and Google with the launch of their own “app store.” The Windows Store is slated for a late February opening along with the release of a test version of Microsoft’s next generation Windows 8 operating system. “I think we are going to do great,” Windows Web Services vice president Antoine Leblond said. “The reach of Windows is absolutely huge and can’t be matched.” To date, Windows has only had a small presence on smartphones and tablets, where the majority of third-party applications are bought. As a result, applications written for the Windows Store will work on any devices powered by the Microsoft Software – allowing them to be downloaded to smartphones and tablet devices as soon as they become available on the market. Additionally, the Windows Store is being pitched as a welcomed alternative to the Apple App Store – which notoriously puts applications through a strict vetting process before approving them to be sold online and requiring financial transactions to be done in-house. “Today, one of the most frustrating things for building apps are the constraints on what you can do and what you can sell,” said Leblond. “Developers create apps to put in Apple’s App Store only to have Apple stand between them and the customer while taking 30 per cent. We won’t get in the way of your app and your business model.” The Windows Store will let developers set their own prices for applications in a range from $1.49 to $999.99, and will also support free applications that make their money through advertising. Microsoft will take 30 per cent of the revenue from application sales, but after selling $25,000 worth of applications, the developer’s share will increase to 80 per cent

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Microsoft gets in on the app action

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Maximizing Your Customer Calls: Delivering Your Valuable Message to Customers Who Are On Hold – A SPN Exclusive Article

Anyone who makes their living in business either as an owner or marketer, has heard the term “niche” marketing. Niche marketing is a concept that is based on the idea that it is the little things (like little pockets of highly interested people) that we should be most concerned about appealing to. The concept recognizes the reality in marketing that you can’t be all things to all people. Nor would you want to. Juxtapose this philosophy with a vastly different outlook about how to use space and time to deliver your message to that niche. When it comes to delivery frequency, “less is more” has given way to “more and more and more and more.” Previously under-studied parts of the marketing and customer relations puzzle, are now the province of professional consultants and scientific study. The overall idea is to leave no moment or sensory experience free of immersion for your customer.

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Maximizing Your Customer Calls: Delivering Your Valuable Message to Customers Who Are On Hold – A SPN Exclusive Article

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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue comes from small businesses, Google has decided to go hard after local small business advertising. They started by creating 50 million Google Places pages using aggregated data from online directories and the Yellow Pages. These pages are mobile optimized and attached to Google Maps. Only about 8% of local businesses have actually claimed their Google Place Search page. Even less have fully optimized their pages. However, this is changing fast

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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

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Mobile POS Payments Could Save Your Business Life – A SPN Exclusive Article

Honest Restaurant Owner Held Responsible For Fraudulent Transactions Here’s a true story that you may be able to relate to. You’re a merchant running a large local or national restaurant or other retail business. You work very hard and you’ve been fortunate to attract quality people along the way, people that are loyal and very hard working, people that have become family. You have 5 different locations and the management team that you’ve finally assembled in place does a great job and despite the challenging economy, you are beginning to do quite well again. Mostly due to your cost saving efforts and hard work. You’re comfortable and the future looks good when all of a sudden and without warning your business checking account is debited nearly $200,000. The money literally disappears overnight without notification. You only find out because your morning coffee purchase at Starbucks was declined on your company debit card, which should have just over $185,000 available on it. You’re calm on the outside and anxious on the inside because in this economy every sale counts and you’re certain there’s a mistake that someone must have made.

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Mobile POS Payments Could Save Your Business Life – A SPN Exclusive Article

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Why Small Businesses Must Build Their Website on WordPress – A SPN Exclusive Article

Okay, if not WordPress, try Joomla. But, the key is to have access to your own Content Management System. But, I am getting ahead of myself. You are a small business and need a web presence? You have little if no software skills? I guess that describes about 99% of us, except those whose business is software! First, know why you are going on the web in the first place

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Why Small Businesses Must Build Their Website on WordPress – A SPN Exclusive Article

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10 Surefire Marketing Tips That Will Improve Your Website Conversions

Like millions of other people, I’m a huge NFL football fan (go Giants), and the one thing I’ve learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there’s a very thin line between success and failure – winning and losing. And the team that executes their game plan the best and makes the fewest mistakes will invariably win the game. That’s not a theory – statistics bear that out. In sports, mistakes are the wild card – the great equalizer

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10 Surefire Marketing Tips That Will Improve Your Website Conversions

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