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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue comes from small businesses, Google has decided to go hard after local small business advertising. They started by creating 50 million Google Places pages using aggregated data from online directories and the Yellow Pages. These pages are mobile optimized and attached to Google Maps. Only about 8% of local businesses have actually claimed their Google Place Search page. Even less have fully optimized their pages. However, this is changing fast

An Argument Against Outsourced Content – A SEO-News Exclusive Article

Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No