digital

Sony names gaming chief Kazuo Hirai CEO

Sony has tapped Kazuo Hirai to replace chief executive Howard Stringer when he steps down from on 1 April. Mr Hirai has long been considered the heir-apparent for the CEO position – as a savvy gaming executive; he has been credited with turning things around at the company’s unprofitable PlayStation business and was promoted to head of consumer products last March. He takes the helm just as Sony is predicting its fourth year of net losses for the fiscal year ending 31 March 2012. The company is likely to announce its third quarter results tomorrow and provide more information on the company’s management shake-up.

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Sony names gaming chief Kazuo Hirai CEO

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20 Little-Known Marketing Blogs You Should Be Reading – A SPN Exclusive Article

When it comes to marketing blogs, we all know what the “authority” blogs are, right? After all, they’re hugely popular and many of us follow those blogs faithfully. Blogs like ProBlogger, DailyBlogTips, SearchEngineJournal, ShoeMoney, CopyBlogger, just to name a few. You know, the usual suspects.

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20 Little-Known Marketing Blogs You Should Be Reading – A SPN Exclusive Article

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Happy birthday to the iPod

Ten years ago – on 23 October 2001 – Steve Jobs took the stage at Apple’s Cupertino headquarters and announced a new device that would change the way people purchase and listen to music all over the world – the iPod. Within two months of going on sale, Apple sold 125,000 iPods – even despite a $399 price tag – and the product was already on its way to becoming a classic. As a result of a decade of popularity, Apple has sold 320 million iPods around the world. The first iPod captivated users with its sleek design and 1,000-song capacity. Today, the iPod Classic can hold up to 40,000 songs. Over time the product evolved – spawning different designs and models like the Shuffle, Nano and Touch. What started as a bulky and sometimes temperamental music player morphed through each generation into a fully integrated colour device that could play music, movies and games

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Happy birthday to the iPod

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12 Things You Should Know About Hiring Someone From Elance

If you’re unfamiliar with Elance , it’s probably best described as what I like to call the eBay of freelancing. It is a great place to outsource any number of tasks – one that offers increased security with features like Escrow payments, fairness for providers with a $50 minimum project amount and the opportunity for each party to leave feedback after a project’s completion. Personally, I wouldn’t look for freelancers anywhere else – despite there being a myriad of options including Fiverr, Craigslist or forums such as Digital Point or Warrior Forum. Coming from a developed country I morally object to getting someone to perform any professional task for $5 (it’s called exploitation) – that and with all these options you never really know what you’ll get, or in worse case scenarios if you’ll get anything at all. Though from what I’ve read some people can also have trouble getting the right results from providers at Elance – which is why I’ve put together this list of best practices. 1. Title Your Project Effectively Your title is what appears in the search results when freelancers are browsing for jobs. For that reason it’s best you make it as detailed as possible

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12 Things You Should Know About Hiring Someone From Elance

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5 SEO Things to do in the First Year of Your Site’s Life – A SPN Exclusive Article

By now, most site owners realize the importance and value of SEO in the development and growth of their site. A properly optimized site is going to rank better in the search engines, see more targeted traffic being directed over, have a higher conversion rate and much more. However, SEO is incredibly long term and nothing can rush time. It takes time for a site to build a good trust factor with the search engines and until that happens, most of your off-site SEO efforts are going to produce minimal results. If you recently launched your site and are already looking into SEO, here are 5 things you should focus your time and energy on. Learn the Basics of SEO for Yourself There is no shortage of blogs, whitepapers, articles, reports, e-books, webinars, videos and more that can teach you the basics of SEO. It is imperative that you as the site owner arm yourself with as much SEO knowledge as possible during the first year of your site’s life. The more you know about SEO, the less likely you are to be conned by a black hat SEO company and the less likely you are to make black hat SEO decisions by accident. A good place to start is with the Bing and Google Webmaster Guidelines.

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5 SEO Things to do in the First Year of Your Site’s Life – A SPN Exclusive Article

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Producing A Marketing Campaign That Works With Google

Oftentimes when marketing with articles, it’s easy to get the impression that you need to do something tricky or fancy to make your marketing efforts “work”. In actual fact, getting a higher website ranking and the accompanying upsurge in visitors is really very simple: 1 – First, you have to focus on your website or blog. Fill your site with lots of really interesting and helpful information for your viewers. It’s a great idea to have a website that is loaded with valuable content and that is updated with new information regularly. Your first task is to make a website that is really pleasing to your viewers. If your viewers are happy, then Google will be too. Google’s goal is to please its search customers, so if its customers (who are also your viewers) are happy with what they find at your website, then Google is going to be delighted as well. 2 – Once you have produced a fantastic website you start to think about marketing it.

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Producing A Marketing Campaign That Works With Google

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Why Should One Have a Website? – A SPN Exclusive Article

A website is a simple collection of web pages consisting of images, videos or other digital assets. The data of the website is hosted on a web server that is accessible via the internet. All websites join the World Wide Web where the data can be accessed all over the globe. There are so many reasons as to why one should have a website.

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Why Should One Have a Website? – A SPN Exclusive Article

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Google beefs up local offering with Zagat purchase

Google’s made yet another addition to the ever-expanding Mountain View empire, this time in the form of Zagat, a heralded restaurant review service established over 20 years before Google became a household name. Marissa Mayer, vice president of local, maps and location services for the search seraph, announced the acquisition on the Official Google Blog today. “I’m thrilled that Google has acquired Zagat,” Mayer said. “Moving forward, Zagat will be a cornerstone of our local offering – delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.” Meanwhile, Zagat posted its enthusiasm directly to its front page. The “dynamic duo” hopes to “optimise the potential of the Zagat brand while offering new ways for consumers to express their opinions and make informed decisions.” Zagat began its history of collecting and publishing consumer reviews in 1979, which the company said has empowered consumers. In the digital age, the company started dedicated websites for US cities such as New York, LA and Chicago, but also international cities such as London and Paris. Google’s long been on the lookout for consumer reviews to add to its repertoire, as evidenced by its stunted takeover bid for Yelp at the tail-end of 2009. Such an acquisition in 2011 could potentially bulk up the firm’s new social service, Google+, for check-ins, recommendations and more – ramping up competition with arch-rival Facebook

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Google beefs up local offering with Zagat purchase

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Get Connected to the Digital World at ad:tech London 2011

If you are a digital marketing or advertising executive in Europe, you owe it to yourself to attend ad:tech London 2011 on September 21-22 at the National Hall in Olympia. Not only will you have a chance to network with other bright minds in the field and share new concepts and ideas, but you’ll have a unique chance to hear from some of the leading names in the industry. ad:tech London 2011 is your chance to learn about the future of the digital world from the people who are shaping its direction.

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Get Connected to the Digital World at ad:tech London 2011

digital

ad:tech Comes to India in 2011

ad:tech is coming to India! The world’s leading digital marketing and advertising show will be making its presence felt in the world’s fastest-growing market at ad:tech New Delhi. Taking place at the Leela Kempinski on April 27-28, 2011, ad:tech New Delhi will bring together brand advertisers, traditional and interactive agencies, portals, on-line publishers and technology providers to share ideas about the digital marketing in the rapidly-changing Indian subcontinent.

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ad:tech Comes to India in 2011

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