effectiveness

Twitter users can track their progress with new analytics tool

Web developers and social media junkies alike can rejoice at the release of Twitter’s Web Analytics service. Twitter’s Director of Web Business Development April Underwood announced the new service at the TechCrunch Disrupt conference. The service, made possible by Twitter’s acquisition of BackType in July , will show users the most shared and discussed stories, as well as which referring sites direct the most traffic . BackType founder turned Twitter product manager Christopher Golda took to the Twitter blog to discuss the analytics tool. He said: “People have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because the web analytics software hasn’t evolved as quickly as online sharing and social signals. “We’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.” Users engaging with the Web Analytics tool will have the opportunity to see the amount of traffic Twitter is sending to their site and measure the effectiveness of Tweet button integration. The feature also allows users to track how much of their website content gets shared across Twitter. Previously, Twitter offered the Tweet button to help publishers share their content, but without a way to track any traffic generated through its use. Until now, Twitter only provided analytics services for advertisers, and the new service will be a welcomed addition to web developers keen to track their progress on the microblogging site

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Twitter users can track their progress with new analytics tool

effectiveness

Michael Arrington gets crunched by AOL

TechCrunch editor and founder Michael Arrington has left the technology site only a year after being purchased by internet giant AOL. In a statement, AOL said: “The TechCrunch acquisition has been a success for AOL and for our shareholders, and we are very excited about its future. Michael Arrington, the founder of TechCrunch, has decided to move on from TechCrunch and AOL to his newly formed venture fund.” The move comes hot on the heels of a bitter dispute between Arrington and AOL blog network editor-and-chief Arianna Huffington, who took over at the helm after AOL acquired the Huffington Post for $315 million. The two became embroiled in a public debate over editorial independence at TechCrunch after news emerged that AOL invested $10 million in Arrington’s venture CrunchFund. According to the Guardian , the news was also met with opposition from journalists who argued that any start-ups Arrington’s CrunchFund invested in would also receive preferential treatment at TechCrunch. The relationship between Huffington and Arrington has often been strained, but came to a head last week when confusion over Arrington’s role at TechCrunch resulted in him publicly issuing an ultimatum on the TechCrunch site .

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Michael Arrington gets crunched by AOL

effectiveness

SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google. I pressed for more details… I learned that the company who built the website also did the search engine optimization. It only took a couple of minutes to learn that the website design company optimized this fellows’ website for the name of his company.

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SEO Lessons from Local Businesses

effectiveness

SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google.

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SEO Lessons from Local Businesses

effectiveness

SEO Lessons from Local Businesses

More than once in the six years that I have been providing SEO services for websites, I have had the opportunity to discuss with individual business owners their search engine optimization needs. Now and again, I run across an individual business owner who is quick to say that SEO is absolutely worthless. When confronted with such an absolute statement, I like to press for details. It has been my experience that people who speak in negative absolutes will have a horror story to share. In this article, I am going to detail some of the stories I’ve heard, which frequently tells more about some of the people in our industry, than it does about the effectiveness of search engine marketing. PROBLEM #1 – “I rank number one in Google, and yet, I have never earned a dime from my website…” When I first heard this story, I was very surprised… After all, if your SEO company did good keyword research, there is no reason why you should not be getting traffic and a few sales from a top ranking in Google

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SEO Lessons from Local Businesses

effectiveness

Search Engine Marketing Survey, Released for UK, by E-Consultancy

A new search engine industry report, highlighting key information such as UK spending on SEO and PPC advertising, the effectiveness of these campaigns, and attitudes toward search engines, focused on the UK market, is being released through E-Consultancy.

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Search Engine Marketing Survey, Released for UK, by E-Consultancy

effectiveness

MS Office 2007, Supported by dtSearch Application

The MS Office 7 format, will be supported by enterprise and developer text retrieval software firm, dtSearch Corp.’s Version 7.4 of its product platform line.

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MS Office 2007, Supported by dtSearch Application

effectiveness

Google Revenue, Distributed Through Dada Network

As Dada launches its friend$ money for blogging, personal space owners and their affiliates, aimed at the Dada.net community of over 7 million users, allows the redistribution of on-line advertising revenue from Google.

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Google Revenue, Distributed Through Dada Network