financial

"Sexy" scams attract men on Facebook

According to a recent survey, men are more likely than women to be scammed on Facebook, especially if the predator is a sexy female. The study – commissioned by anti-virus software company Bitdefender – surveyed a group of 1,649 men and women with adequate online security knowledge in the US and UK. The study found 64.2 per cent of women rejected unknown Facebook friend requests compared to 55.4 per cent of men. Men were even more likely to hit the ‘confirm’ button if there was an attractive female profile picture. On the flip side, women showed no noticeable difference when presented with a fetching photo of their target sex. Furthermore, about 24.5 per cent of men allow their profiles to be searchable by strangers, compared to just 16 per cent of women. Culturally speaking, the man/woman disparity is not completely surprising. Bitdefender’s social media security manager George Petre explained that women’s reservation in accepting offers of strangers predated not just Facebook and social networking, but the Internet as well

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"Sexy" scams attract men on Facebook

financial

Google to make text jump off the page

Google has acquired multimedia company Apture to bring users beyond the realm of 2D in Chrome. Founded in 2007, Apture’s technology is designed to help users make ‘contextual searches’, where relevant information and text ‘jumps off the page.’ “We’ve always believed that by transforming flat web pages into interactive multimedia experiences, we could enable readers to see, hear and truly experience the ideas on the page,” Apture said. Apture’s in-page search technology gives users instant access to additional information including text, images and video from sources across the web without leaving the page – a feature that, when powered by Google , could prove an incredibly useful resource for Chrome users. The feature also gives publishers an added opportunity for revenue – for example, a mention of a local sports team on a webpage could prompt an Apture search of that team and return results for videos, images, and ticket sales. Apture’s past customers have included the New York Times, Financial Times and Reader’s Digest. Google has yet to disclose financial details of the merger or whether Apture will move from its headquarters in San Francisco to Mountain View

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Google to make text jump off the page

financial

Mobile POS Payments Could Save Your Business Life – A SPN Exclusive Article

Honest Restaurant Owner Held Responsible For Fraudulent Transactions Here’s a true story that you may be able to relate to. You’re a merchant running a large local or national restaurant or other retail business. You work very hard and you’ve been fortunate to attract quality people along the way, people that are loyal and very hard working, people that have become family. You have 5 different locations and the management team that you’ve finally assembled in place does a great job and despite the challenging economy, you are beginning to do quite well again. Mostly due to your cost saving efforts and hard work. You’re comfortable and the future looks good when all of a sudden and without warning your business checking account is debited nearly $200,000. The money literally disappears overnight without notification. You only find out because your morning coffee purchase at Starbucks was declined on your company debit card, which should have just over $185,000 available on it. You’re calm on the outside and anxious on the inside because in this economy every sale counts and you’re certain there’s a mistake that someone must have made.

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Mobile POS Payments Could Save Your Business Life – A SPN Exclusive Article

financial

Google guns for Groupon with G+ data

Google seems to be upping its efforts to steal Groupon’s coupon-clipping crown, as the firm announced it will now be using Google+ data and a new personalisation mechanism to better target deals. According to The Financial Times , Google let slip that it’ll soon be using G+ social signals as well as a new personalisation quiz in a bid to top the daily deals market by better targeting individual consumers and driving uptake. Google will now ask Google Offers subscribers to indicate what kind of deals they would like to receive information about. Group Project Manager at Google Offers Nitin Mangtani wrote on the Google Blog : “There’s a universe of amazing daily deals out there, but it’s hard to find them all in one place – and it’s even harder to discover the ones that really matter to you.” To solve this problem, the firm will use personal and social sharing data extracted from Google+ user profiles to determine what deals might be of interest to individual consumers, and ask users to weigh in on the kinds of deals they’d like to receive.

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Google guns for Groupon with G+ data

financial

Sony takes control of Ericsson

Sony has bought out its Swedish partner Ericsson for €1.05 billion (

financial

TripAdvisor in hot water over ‘red flag’ feature

TripAdvisor’s new “red flag” feature seems to have landed the online travel review site in hot water, as the firm is now facing legal action from disgruntled hoteliers. According to Brand Republic , Deborah Sinclair of the Riverside Hotel and Restaurant and Evesham has initiated defamation proceedings against the travel review site, after her hotel’s TripAdvisor page was red-flagged. Ms Sinclair’s TripAdvisor page now features a warning sign and red text explaining that TripAdvisor has “reasonable cause” to believe that the hotel and its affiliates “may have interfered with traveller reviews”. Ms Sinclair claims that TripAdvisor’s decision to red flag her hotel’s page has undermined her credibility and will likely badly damage her business. As a result, Ms Sinclair has petitioned the courts, requesting that TripAdvisor be made to fully disclose how and why it came to red flag the hotel’s page. The court case is set to be closely watched by hoteliers, travel companies, online review sites and online reputation management agencies, as well as by brands and marketers, as friend reviews and consumer reviews have grown to further influence consumer’s purchase-making decisions

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TripAdvisor in hot water over ‘red flag’ feature

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Social Media Marketing – The Reality Does Not Need To Hurt

Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques? Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise. Let’s address some important issues for your company: 1. Do you know what folks are saying about your business on Social media web sites? Every day I log into Facebook and Twitter and take a peek at what my buddies and friends are saying. It is not uncommon for my pals to write-up critiques, positives, negatives and feedback regarding an experience with a nearby business

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Social Media Marketing – The Reality Does Not Need To Hurt

financial

HTC acquires child-friendly browser Zoodles

HTC have announced the acquisition of Inquisitive Minds – the US company behind child-friendly browser, Zoodles. Acquired for a reported $13 million (

financial

Starting a Lucrative Online Business for Financial Freedom Online

When one starts their online business, generally speaking they cannot afford to spend a lot of money on PPC campaigns or pay for Google Sponsored Ads, especially when they don’t even know if their efforts will bring guaranteed success. So how do people start a successful campaign without an advertising budget to play with? Well, you must’ve heard about Article Marketing. Most of us have heard about it but just feel it takes too much time and effort to do it. There must be an easier and quicker way to promote your business right? Wrong! Article Marketing has become one of the most risk free, popular, tried and tested online marketing strategies used to get more traffic and publicity for your online business, leading to more sales. There are no shortcuts to building a lucrative online business.

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Starting a Lucrative Online Business for Financial Freedom Online

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Google Chief Admits Company "Screwed Up" in Data Privacy Controversy

After weeks of controversy, Google has admitted to significant security missteps involving the collection of personal computer user’s wireless data through its Google Street Cars. Google CEO Eric Schmidt said in an interview published in the Financial Times on Friday that the company had “screwed up” and mapped every wireless network in Britain along with other countries for their own potential commercial use.

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Google Chief Admits Company "Screwed Up" in Data Privacy Controversy

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