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Top 10 SEO Tips for a Better Google Ranking

February 2, 2012 by publisher · Leave a Comment 

Even though there are numerous search engines available on the internet we all know that Google is the one that counts when it comes to rankings. This means that if you want your website to be successful you need to aim your SEO campaign at Google, but how exactly can you do this if you struggle to understand the complexities of the subject? 1. Create Content That Isn’t Time Sensitive Putting good quality content on your website that won’t go out-of-date in a few weeks or months is an easy way to boost search engine optimization. By making the content you use useful now and in the future you won’t need to remove it and replace it over and over again – you can simply add to it on a regular basis

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Top 10 SEO Tips for a Better Google Ranking

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The Top 10 Reasons You Need a Blog

February 1, 2012 by publisher · Leave a Comment 

The term blog is short for web log, which started out meaning a personal online journal. Back in the late 1990s when blogs first emerged, they were usually filled with personal posts about the owner’s daily life, thoughts, and problems. They have since evolved into invaluable online marketing tools. Blogs are now a “must-have” resource for any online business.

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The Top 10 Reasons You Need a Blog

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10 Things to Look for in SEO – A SPN Exclusive Article

February 1, 2012 by creative · Leave a Comment 

Everyone, from a corner coffee shop to an enterprise cloud provider, benefits from good SEO. But how do you get “good” SEO? Few people even understand the concept of search engine optimization, let alone what makes “good” SEO. You can attempt to go at it alone, but it will ultimately cost you more money in man-hours than it would have cost you to outsource. Although many business owners consider themselves Internet savvy, the learning curve for optimizing a business for search engines and social media is always expanding

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10 Things to Look for in SEO – A SPN Exclusive Article

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Adobe changes upset users

November 23, 2011 by creative · Leave a Comment 

After announcing significant changes to pricing and subscription plans on Creative Suite (CS) products, Adobe users are fighting back and voicing their complaints. Earlier this month, Adobe quietly announced changes to its pricing model, introducing a new subscription component for Creative Suite products that will change the way the product is delivered for many users. Senior Vice President and General Manager David Wadhwani said in a blog post : “Our move to this membership model allows us to keep our customers up to date with the latest Adobe innovations in our tools and related services. “Creative Cloud will provide maximum flexibility, offer lower cost of entry, and add cutting-edge innovation on an on-going basis to keep our customers ahead of the changing technology and device landscape.” “There is a tremendous shift happening around content creation, distribution and monetization. The Adobe Creative Cloud initiative has the potential to transform creativity as designers and developers look to create the best experiences across devices and platforms, while integrating tablet devices and cloud-based services into their workflows.” Under the new model, Photoshop CS5 users will be able to upgrade to CS6 for a discounted fee – however, Adobe users working with Photoshop CS4 or lower will have to pay full price for the upgrade.

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Adobe changes upset users

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Adobe throws Flash overboard

November 9, 2011 by admin · Leave a Comment 

Adobe is set to abandon efforts to bring Flash to mobile devices, instead refocusing its attentions on HTML5. The news comes just as the software firm announced it would axe 750 jobs as part of a restructuring process to place more emphasis on digital media and marketing efforts. According to ZDNet , a source close to Adobe delivered the following announcement to business partners: “Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. “We will no longer adapt Flash Player for mobile devices to new browser, OS version or device configurations.” If confirmed, the announcement would represent an about-face on the company’s efforts to promote Flash player in mobile devices.

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Adobe throws Flash overboard

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Internet Video Formats: Which is Best for Video Marketing? – A SPN Exclusive Article

November 9, 2011 by publisher · Leave a Comment 

OK, so you’ve decided that getting some web video on your website and social media profiles is a great idea to make you more appealing to prospects and put your SEO (search engine optimization) on HGH. You realize that video marketing is a key part of your overall search engine marketing and social media strategy. Bully for you! Now onto the tech stuff. Video formats can be mind-boggling and vary depending on the equipment the video was shot with, the type of computer you use, and the final destination where you want to host and serve up your on-demand video as part of your video marketing plan. So which is best for you? Lorraine Grula provides these tips from her years of experience as a top shelf video photographer and producer in ReelSEO . Web Video Guidelines Depending on whether you are doing research to get started with web video or if you are making use of existing equipment and software, you may be limited to formats below: * Raw Video Format — As determined by your camera or, nowadays, your recording software

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Internet Video Formats: Which is Best for Video Marketing? – A SPN Exclusive Article

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3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

November 8, 2011 by creative · Leave a Comment 

If you’re like me, you probably spend a big part of your time searching for things online and being amazed at some of the SEO articles that pop up. And, if you’re like me, you probably wonder how these “authors” expect you to take their poorly-spun, uninteresting, fluffy “article” seriously! Remember, writing SEO articles isn’t about “churning out” as many as possible, as quickly as you can. After all, bad SEO articles do serious damage to your credibility – and, ultimately, your bottom line. Instead, you need to look at SEO articles as a tool that helps you build a brand, helps you market your business, and helps you set yourself apart from the competition. When used correctly, SEO articles actually do a lot of work FOR you. If you’re writing SEO articles properly (or paying someone to write them for you), the finished product should be doing these 3 things for you: 1. Establishing You as an Expert When people get to the end of your SEO articles, they should say “wow!” They should be chomping at the bit to visit your website to see what other kind of gems you have to offer, or to learn more about your products and services. They should see you as a “somebody”, instead of like all the “wannabes” out there who just want to make a quick buck off them. Remember, people look for all kinds of reasons NOT to spend their hard-earned money

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3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

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HTC scrambles to release privacy fix for smartphones

October 4, 2011 by creative · Leave a Comment 

Following the discovery of a privacy flaw in its smartphones, HTC will imminently release a fix to combat potential threats from malicious third-party software. The Taiwanese smartphone manufacturer identified problems with several smartphone models relating to user’s GPS location, email accounts, SMS data and call logs. Such data could be accessed by net-enabled apps, posing a significant security risk to the personal information of certain HTC users. “HTC is working very diligently to quickly release a security update that will resolve the issue on affected devices,” a spokesperson told the BBC . Once a fix is created, those vulnerable to malicious attacks can download the fix over WiFi or 3G connections. Models potentially at risk include the EVO 3D, EVO 4G, Thunderbolt and the Sensation range, though exact details have not been confirmed by HTC. The flaw was made public by blogger Artem Russakovskii , who identified the threat

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HTC scrambles to release privacy fix for smartphones

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Adobe plans a makeover with newly purchased web tools

October 4, 2011 by creative · Leave a Comment 

Web design guru Adobe has acquired Nitobi, makers of PhoneGap, and TypeKit, officials announced at the Adobe Max developer and designer conference. The new acquisitions will help Adobe move beyond its Flash Player technology and transition more seamlessly to new web standards including HTML, CSS and JavaScript. PhoneGap – an open source programming tool – allows users to create web apps designed for use on mobile phones. General Manager for Adobe Danny Winokur said: “PhoneGap is a fantastic solution for developing a broad range of mobile apps using the latest web standards, and is already integrated with Dreamweaver CS5.5. “It’s a perfect complement to Adobe’s broad family of developer solutions, including Adobe Air, and will allow us to continue to provide content publishers and developers with the best, cutting-edge solutions for creating innovative applications across platforms and devices. TypeKit, on the other hand, specialises in web-based typography, offering subscriptions to users that allows them to use TypeKit fonts on the web.

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Adobe plans a makeover with newly purchased web tools

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Google Maps Help Track Australian Fires

February 11, 2009 by publisher · Leave a Comment 

To help track the deadly brushfires in southeastern Australia that have claimed the lives of an estimated 181 people, burned more than 1,000 homes, and destroyed land and communities across the state of Victoria, Google Australia engineers have developed a Flash map.

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Google Maps Help Track Australian Fires

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