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9 Common Title Tag Mistakes and How to Avoid Them

A website’s title tags are very important for several reasons: 1) The title tag shows up in search results as the blue link, and a good one helps the site get more clicks and visitors from search results. 2) Title tags are a crucial SEO element that can help the website show up higher when people search for the words in it. 3) Title tags show up when web pages are shared on social media sites like Facebook. This is important because social media mentions are now a ranking factor in Google search results. So if you have the time to optimize one thing on your website, title tags are it. Here are some of the top mistakes and missed opportunities I’ve seen in title tags. Avoid these and you’ll be ahead of the game. You’ll rank higher in search results and entice more people to click on your site. 9 Signs of a Bad Title Tag: 1.

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9 Common Title Tag Mistakes and How to Avoid Them

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Tebowing Your Small Business: Clutch Performance

The craze sweeping the nation this winter season comes from the NFL. Of course I’m talking about Tebowing, originated by Denver Broncos quarterback Tim Tebow, and you either love him or hate him. Purging religious beliefs from the equation, Tim Tebow along with the Broncos have strung together a series of impressive comebacks before recently bowing to the superior Brady Bunch and the Patriots. Denver was left for dead on multiple occasions through three quarters plus in games, only to rise up like Lazarus to overcome the football Reaper and stand in victory. Is there a management lesson in this over-hyped story for small company owners, executives and corporate officers? Tebow’s type of play has been derided as unsustainable, tagged as downright ugly, and parodied on Saturday Night Live. It’s also been applauded by evangelicals, adopted by presidential candidates, and embraced by middle-America. Yet the most exceptional thing that this phenomenon demonstrates is clutch behavior, doing your best when it’s all on the line, and it has been on display in sports throughout the decades in names like Reggie, Jordan, Montana and Gretsky

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Tebowing Your Small Business: Clutch Performance

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How Should Webmasters React to Google Fresh? – A SPN Exclusive Article

It’s been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google’s listings much fresher. On the Official Google Blog where this new Update was announced, Amit Singhal states: “We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.” However, in an update, Singhal explains this measurement of 35% only applies to where at least one result was affected by the changes. In reality, this update only “noticeably” impacts 6 to 10% of searches. “Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we’ve said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 – 10% of searches, depending on the language and domain you’re searching on.” Regardless, Google Fresh will be influencing what sites/pages get listed in the top spots in Google. Already, these fresher listings are popping up for keyword searches where products or services are constantly changing or evolving such as in consumer electronics

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How Should Webmasters React to Google Fresh? – A SPN Exclusive Article

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Internet Video Formats: Which is Best for Video Marketing? – A SPN Exclusive Article

OK, so you’ve decided that getting some web video on your website and social media profiles is a great idea to make you more appealing to prospects and put your SEO (search engine optimization) on HGH. You realize that video marketing is a key part of your overall search engine marketing and social media strategy. Bully for you! Now onto the tech stuff. Video formats can be mind-boggling and vary depending on the equipment the video was shot with, the type of computer you use, and the final destination where you want to host and serve up your on-demand video as part of your video marketing plan. So which is best for you? Lorraine Grula provides these tips from her years of experience as a top shelf video photographer and producer in ReelSEO . Web Video Guidelines Depending on whether you are doing research to get started with web video or if you are making use of existing equipment and software, you may be limited to formats below: * Raw Video Format — As determined by your camera or, nowadays, your recording software

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Internet Video Formats: Which is Best for Video Marketing? – A SPN Exclusive Article

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3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

If you’re like me, you probably spend a big part of your time searching for things online and being amazed at some of the SEO articles that pop up. And, if you’re like me, you probably wonder how these “authors” expect you to take their poorly-spun, uninteresting, fluffy “article” seriously! Remember, writing SEO articles isn’t about “churning out” as many as possible, as quickly as you can. After all, bad SEO articles do serious damage to your credibility – and, ultimately, your bottom line. Instead, you need to look at SEO articles as a tool that helps you build a brand, helps you market your business, and helps you set yourself apart from the competition. When used correctly, SEO articles actually do a lot of work FOR you. If you’re writing SEO articles properly (or paying someone to write them for you), the finished product should be doing these 3 things for you: 1. Establishing You as an Expert When people get to the end of your SEO articles, they should say “wow!” They should be chomping at the bit to visit your website to see what other kind of gems you have to offer, or to learn more about your products and services. They should see you as a “somebody”, instead of like all the “wannabes” out there who just want to make a quick buck off them. Remember, people look for all kinds of reasons NOT to spend their hard-earned money

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3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

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10 Surefire Marketing Tips That Will Improve Your Website Conversions

Like millions of other people, I’m a huge NFL football fan (go Giants), and the one thing I’ve learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there’s a very thin line between success and failure – winning and losing. And the team that executes their game plan the best and makes the fewest mistakes will invariably win the game. That’s not a theory – statistics bear that out. In sports, mistakes are the wild card – the great equalizer

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10 Surefire Marketing Tips That Will Improve Your Website Conversions

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Locating SEO – A SPN Exclusive Article

As we all know, SEO is evolving by leaps and bounds every day. As we all chase after Google’s meticulous algorithm updates, we continue to find ways to help companies increase their Internet profile, though some of those methods often go under even our radars. Here are a few advanced techniques for SEOs looking for innovative ways to secure links for clients. LOCATION BASED SEO The key tenet of SEO is always and has always been relevance. How is your content relevant to the searcher? In the nebulous wilderness of the Internet, it can be hard to find relevance that goes past identifying a searcher’s interest and presenting them with information about that interest.

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Locating SEO – A SPN Exclusive Article

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That First Impression: Title Considerations

While it certainly isn’t as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. The title of an article is a multifunction web tool, providing opportunities for engagement with the reader and search engine in equal measure. Putting some thought into the title and how best to leverage its effects will help title choices provide a solid return on investment instead of burdening an otherwise good project needlessly. Making Wordplay Work The necessity of a good title is rather self evident if one plays a small game. Borrowed from Christopher Hitchens’ autobiography, Hitch 22, the game basically goes like this: Pick a popular movie title and change it just slightly to get a “title that didn’t quite make it” — Quiet of the Lambs, American Pastry, Mister Zhivago, the American Samurai and such all demonstrate the importance of getting things just right. A small change can eliminate the value of good wordplay or an entertaining twist of phrase in favor of something more bland and pointless. To that end, try to put some thought into the title

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That First Impression: Title Considerations

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Viral Marketing Buzz: How to Capture Your Market Online

Viral marketing is still one of the most prolific marketing tools you can use to grow your business. If you employ it in the correct manner, it has the power to take you from obscurity to the “talk of the town” in a matter of days. If you are not sure what viral marketing means, it is a real simple concept. Viral means that it is something that gets passed from person to person and that spreads very quickly, much like a cold virus. Instead of making everyone sick though, you get your product or service spreading out everywhere instead. One perfect example of this concept is YouTube. How many times have you shared a funny video with someone

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Viral Marketing Buzz: How to Capture Your Market Online

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Angry Birds theme park opens in China

A major, though unlicensed, Angry Birds attraction opened 1 September in Changsha, the capital of the Hunan province in the South East of China. The iconic birds are now part of the Window of the World amusement park, Changsha’s biggest tourist attraction, CNNgo reports . Built as part of the park’s month-long Stress-reduction festival, the park simulates the actions of the popular smart phone game, where players can pull a real catapult and shoot plush Angry Birds toys at green piggy balloons placed around a toy brick fortress. The attraction is situated next to the park’s American Zone, near a scaled down copy of Mount Rushmore. “This [Angry Birds attraction] serves as a method for people to purge themselves and to gain happiness,” one park official told Gamesky.com, a Chinese gaming website. The game is scheduled only to last through September, but Window of the World marketing manager Ye Xiumei said the park may extend the attraction’s lifespan. Officials had hoped for more attention than the game has gathered thus far, though low turnout has been attributed to poor promotion and the end of school holidays. The park is not an officially licensed Angry Birds product, but the game’s developers Rovio have coincidentally just released a line of Angry Birds moon cakes to celebrate China’s Mid-Autumn festival.

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Angry Birds theme park opens in China

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