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Never Underestimate the Real Power of Long-Tail Keywords

Before 2010, May Day simply referred to May 1st, a celebration of the beginning of Spring, or International Workers’ Day (Labour Day), as practiced in many countries, most notably in Russia… The alternate spelling Mayday was a signal used by ships’ captains and airplane pilots to announce “Come and Help me!”, as derived from the French word, “m’aidez”… Google’s Mayday Update Beginning in May 2010, Mayday became the code word for a major ranking change in Google and new attacks of “Google paranoia” by webmasters everywhere… As webmasters, we should leave the paranoia to those who truly have a reason to be paranoid, like my ex-wife and her family. Google has always advised that we, as webmasters, should focus on giving searchers what they are trying to give Google’s search users: the most relevant, useful results possible for searchers. As for myself, many of the new ranking factors included in the Mayday Update are things that I have expected the engineers at Google to include for a long time… Call me strange if you will — my ex-wife and her family do — but I have always tried to plan my website optimization based on what I thought Google should have been doing already… So, when Mayday finally came, I was ready… Unlike many of my peers, I was not crying in my beer in the aftermath of Google’s Mayday Update… About the Mayday Algorithm Update An article on Search Engine Guide ( http://bit.ly/8ZQ9yL ), about Google’s May Day Update, suggested that Matt Cutts, of Google’s Webspam Team, said at Google I/O 2010, “this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.” So if your website was hurt by the Mayday Update, you should pay attention to this article, because “the way things were” is gone forever… Vanessa Fox, formerly of Google, in another article at Search Engine Land ( http://selnd.com/bOqqcE ) suggested that the update primarily affected e-commerce websites that rely upon a product manufacturer’s product description… In other words, if a webmaster uses the default product description given by the original product manufacturer, then the product sales page will have taken a hit in Google’s search listings… Fox also said, “Before, pages that didn’t have high quality signals might still rank well if they had high relevance signals. And perhaps now, those high relevance signals don’t have as much weight in ranking if the page doesn’t have the right quality signals.” It seems that a lot of webmasters dismissed Fox’s view as just plain wrong, but I side with Dave Davis, who said, “I believe she was right on the money.” ( http://bit.ly/b4sGKy ) As the questions about Google’s Mayday Update spiraled, Matt Cutts did a video for the Google Webmaster Central Channel at YouTube ( http://www.youtube.com/user/GoogleWebmasterHelp ), about the Mayday Update ( http://www.youtube.com/watch?v=WJ6CtBmaIQM ). In that video, Cutts emphasized that Mayday is only one of more than 400 tweaks that Google does to its algorithms each year, and he further emphasized that Mayday has been fully tested and is a permanent change to Google’s search algorithms. What Mayday Means For Google Search The Mayday Update was primarily focused on changing how Long-Tail Keywords were handled by Google’s search engine… To make sure that you and I are on the same page, Long-Tail Keywords are those search phrases that contain more than 3 words. For example, as I was researching this article, my search query at Google was: “Google long tail keywords mayday”.

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Never Underestimate the Real Power of Long-Tail Keywords

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How To Submit Articles And Never Run Out Of Writing Ideas!

Coming up with a steady stream of article ideas on your topic is always a challenge. It doesn’t matter if you’re an article marketing newbie or a veteran with hundreds of articles under your belt–sooner or later you will think: “I’ve written about everything I can possibly write about on my topic. What now?” If you’re wondering how to submit articles when you think you’ve said it all, I’ve got 7 helpful tips for you. 1 – Use an automatic article submission service so that you can accomplish your article marketing goals while submitting fewer articles. Everyone has creative dry spells now and then, but if you are submitting manually and are trying to write an article a day or more, you will run into that obstacle sooner than you have to

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How To Submit Articles And Never Run Out Of Writing Ideas!

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8 Steps to a Customer Focused Website that Turbo-Charges Sales

For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online. Before your site is published, usability testing gathers feedback from the very people it is intended for -, with its main objective to ensure you’re creating a website that has an intuitive and easy to use interface, targeted to all users. But how do you reap the fullest benefits from your user testing sessions? 1. Choosing Your Subjects The results of your session well depend largely on the people you test it on. Do not get people who may be biased, such as family, friends and workers from your company. People who have prior exposure to your project may yield flawed results and rate your site high in web accessibility when in fact, it is not.

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8 Steps to a Customer Focused Website that Turbo-Charges Sales

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SEO Article Writing: How To Write A Keyword Rich Title

Writing a keyword rich article title is beneficial to your article, but is it possible to balance SEO article writing with writing that also appeals to human readers? Certainly! If you follow the techniques and advice in this article, you will be creating titles that make sense, grab the reader’s attention, and accurately portray what your article is about. Here’s where many people go wrong: They write their article, then they say: “Now I need to figure out a way to get my keyword phrase into my title.” Sometimes this afterthought approach works, but most of the time it doesn’t. When you create your article and title and then backtrack and try to get your keyword phrase in your headline, the result often looks unnatural and does not make sense. Here’s the trick: Do the opposite. Instead of finishing by trying to force your keywords into your already constructed article and title, use your keywords as a beginning point. Take your keyword phrase and brainstorm some natural sounding titles that incorporate that phrase. Then, write an article to satisfy the title. Let’s look at some examples of keyword rich titles (listing the keyphrase first, then the titles): *Healthy Eating Habits* 10 Healthy Eating Habits That Will Help You Live Longer Healthy Eating Habits For Children *Short Track Speed Skating* The History of Short Track Speed Skating Short Track Speed Skating: A Beginner’s Guide Each one of these titles makes sense, is comprehensible to a human reader, and is engaging enough to catch the attention of a reader interested in any of these topics

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SEO Article Writing: How To Write A Keyword Rich Title

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Concise Guide to the Most Common SEO Mistakes

It is time to reveal the 10 most common SEO mistakes committed by website owners the world over. If you are not too happy about your website’s ranking on the search engines, then look through this list and make sure that your website is not committing any of these mistakes. I’ve decided to divide this article into 2 sections: on page SEO and off page SEO mistakes. As you read through this article, you will realize that the mistakes covered here are all based on my previous articles about SEO. On Page SEO Mistakes This section refers to SEO mistakes made on your actual website. 1. Not Targeting 1 Keyword Per Page This is the most important facet of on page SEO yet so many people are either unaware of its importance or forget to do it. It’s heaps easier to target a single keyword per page than to target 10 keywords per page. At the very maximum, you can target 2 keywords, but you should try to keep it to just one.

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Concise Guide to the Most Common SEO Mistakes

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Orange acquires Unanimis to revive online advertising

Orange has acquired digital advertising network Unanimis to increase its prominence in the online advertising sales market. Orange won a successful bid on the ad sales service, which is valued by industry insiders at