Internet

SEO & Social Media Marketing To The Rescue

Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on! Internet marketing and online promotion require ongoing attention and acute care. The good news is that this part of the “web-dev” process can be the most fun and bring the most joy – both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, and having to hire additional help to respond to all of the contact form submissions can be very exciting times for any online business. (Yay! #success) Where do I start then? A properly crafted website well on it’s way with this. During the website development phase great care and attention was taken to lay the ground work for a sound SEO (search engine optimization) foundation. Well thought out page titles, meta tags, keyword sensitive copy-writing and a solid interlinking system should have all been in place. Having these items in place will greatly help in increasing your relevance in the eyes of major search engines.

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SEO & Social Media Marketing To The Rescue

Internet

Taking Action on Parked Domains

Internet marketers and business owners who invest in dot coms tend to purchase the “org”, “net” or “info” variations and misspelled versions to prevent competitors from using them. These parked domains may be worth thousands of dollars someday if developed into thriving websites using an affordable site building service. Benefits of monetizing Maintaining a huge collection of names is a cash outflow that can be costly when you consider the renewal registration fees that you have to pay for them annually. Balance the outflow by monetizing them to promote cash inflow. Here’s what you can do with them: Increase their resale value Keyword names and those with suffixes other than “.com” don’t always sell well, if at all, in the resale market unless these point to active and thriving websites. Your strategy should be to build and develop multiple websites, generate traffic and sell products on them so you can easily resell them in bulk when you’re ready to unload these names. Start a business Sell your own items or promote affiliate products on your sites. With sales automation tools, your websites can turn into passive income streams so you can earn while aging your domains.

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Taking Action on Parked Domains

Internet

Television Advertising For Every Business?

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post in MediaDailyNews, ‘Google TV Ads Pay Off For Summer Hits’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019. Traditionally television advertisements are expensive to produce and even more expensive to run, but with new technologies and smaller boutique video firms, production costs have dropped substantially. It remains to be seen if Google’s auction system actually brings the cost down or if prices will quickly escalate beyond the reach of non-traditional TV advertisers. To my mind television networks better get their acts together and get their heads out of the clouds if they want to stall the inevitable migration of audiences to YouTube video programming on large screen TVs attached to a Play Station-like device and Internet connection. So why aren’t more businesses having branded entertainment content programming created to promote their businesses

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Television Advertising For Every Business?

Internet

Women dominate the social sphere

Women spend 30 per cent more time on social networking sites than men, according to new research carried out by internet market researcher comScore. In a new white paper titled Women on the Web: How Women are Shaping the Internet, comScore explains that social networks such as Facebook, Twitter and region-specific sites reach more women than men globally. According to the findings, 75.8 per cent of women internet users visit social networking sites, compared to 69.7 per cent of men. Women were also found to spend longer on social networks, clocking up an average of 5.5 hours per month compared to 4 hours for men. The same trend was identified in all five global regions surveyed, with social networks reaching the highest percentage of women in Latin America - 94.1 per cent compared to 91.9 per cent of men. Even in Asia Pacific, where only 54.9 per cent of women web users accessed social networks, the figure was still higher than that of men in the region, which stood at 50.7 per cent. “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites,” explained Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development. “But it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.” Beyond the social sphere, comScore also found that women around the world spend 20 per cent more time on retail sites than men, in particular price comparison websites, while US women were found to make more online purchases (12.5 per cent) than men (9.3 per cent) in February 2010. Although men were found to dominate some areas of web use, particularly smartphones which displayed a 60/40 gender split, women spend eight per cent more time online globally, with 25 hours each month spent surfing the web

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Women dominate the social sphere

Internet

How to Get Top Search Engine Optimization and Placement Results with Google Caffeine

Since its debut in 1996, Google’s search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google’s latest update, codenamed Caffeine. While recent reports put Google’s market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft’s new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet. For Google to remain the most popular search service, it will have to counter Bing’s claims of technical superiority. It would also have to more effectively incorporate “real-time search,” the term used for finding information and content – like tweets from Twitter and breaking news stories – that have just been posted. That means a radically different Google search engine

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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine

Internet

5 Types Of Titles That Can Get More People To Read Your Article

You probably already know that article marketing is a great way to get your story in front of people that can benefit from it. It helps to drive targeted traffic to your website and is the beginning of the relationship that you build with your customers. But in today’s fast paced world where visitors take only about 4 seconds to scan a webpage, you are competing with thousands of other article writers so you need to write a compelling title that draws in readers like a magnet so that your article stands out from the crowd. Here are 5 different types of titles that are sure to get more people “clicking in” to read your article: The Question Title People are curious by nature, so phrasing your title as a question can cause an irresistible pull for them to satisfy that curiosity. But not any type of question will do. You need to use an open ended question – one that compels the reader to click into your article to find the answer. This is a question that has more than just a “yes” or “no” answer.

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5 Types Of Titles That Can Get More People To Read Your Article

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The Eternal Debate- Apple Mac vs. PC

In this world where technology rules, no business can survive without a computer. Not only that, but it is also necessary that computers are updated to keep up with new technology being released every year. So which computer is the best for your office based business? When buying a computer, the main thing to realize is what you will need in terms of the business requirements, then do a little research to find out what suits your requirements best. Not wanting to be simple, but we have to start somewhere! So, there are two different types of computer processors, PC and Apple Mac. PC stands for Personal Computers and is the term used to refer to all computers that are IBM compatible.

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The Eternal Debate- Apple Mac vs. PC

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How To Get Started With Social Bookmarking

You’ve heard so many good things about social bookmarking, you can probably hardly wait to get started with this great service. It’s very easy to get into social bookmarking and will only take up a little bit of your time to set it up. Signing Up For Your Account The first thing you do is set up your account and install the button on your toolbar. You have a choice of different bookmarking sites to choose from. Some people start off with just one while others sign up for several different sites to see which one they like best. Now that your account is all set up, you can begin searching the internet for all your favorite websites you’ve wanted to save and share. Once you get to the website you want to save all you do is click the button.

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How To Get Started With Social Bookmarking

Internet

The Proper Steps To Building Your Own Website

Creating your own website is actually not all that difficult. You just need to have a little patience and everything will fall into place nicely. All you need is some simple web skills. You then follow a straight forward process in the right technical order. You should learn the following list of items in the order specified to be successful in creating your website: 1) how to select a domain name 2) how to register a domain name 3) how to set up your hosting account 4) what to do with name-servers 5) how to FTP your site to your host (FTP=”File Transfer Protocol”) 6) how to build a web page 7) how to tailor and upload website templates -how to adjust image size – properly Believe me when I tell you that it actually is not that difficult to learn all the items specified.

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The Proper Steps To Building Your Own Website

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Ask.com rebrands as social search engine

Stalwart search engine Ask.com has unveiled its new look to the public, returning to its Q&A roots by supplementing search algorithms with human assistance. The new website aims to provide a solution for web users seeking urgent or more reliable responses to tricky questions not available on the internet by incorporating social networking features that allow people to submit queries directly to other users. In an official blog post, Ask.com explained: “Today we’ve officially launched the public beta for the new Ask.com, which combines our proprietary answers technology (specifically tailored to extract questions and answers from the Web) with the human insight of the thriving Ask.com community drawn from our 87 million monthly uniques.” In its beta form, users can only access the service through invitation . By offering “the capability to pose questions to real people”, the new Ask.com aims to answer “those complex, subjective and/or time-sensitive queries that, no matter how advanced, computers simply can’t address.” This rejuvenation of the somewhat struggling search engine - which currently ranks fourth in the US search market with a 3.6 per cent share, according to comScore - may allow it to distinguish itself as a viable alternative to the likes of Google , Microsoft and Yahoo! Or, as the blog post puts it: “Ask.com is now uniquely able to offer the most comprehensive and convenient approach to getting answers, combining pages and people to help users find the answers to all questions - even questions for which no answer is published online.” Digg | delicious | Reddit | Google | Twitter | Sphinn | StumbleUpon | YahooBuzz | Facebook | Mixx | Contact bigmouthmedia

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