investment

Guru Kool-Aid: Are You Drinking It? – A SPN Exclusive Article

What is a guru? Literally, a guru is a teacher. The word guru means “heavy” or “deep,” thus a guru is a person “heavy” or “deep” in knowledge. In this sense, a schoolteacher is a guru, a coach or athletic instructor is a guru, a fine-arts, or even a dance teacher is a guru. One’s parents are also gurus. In the religious field, where the word is most commonly used, a guru is a Hindu religious teacher. So a priest or any person learned in Hindu lore may be a guru

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Guru Kool-Aid: Are You Drinking It? – A SPN Exclusive Article

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How To Measure The Return On Investment For Social Media In Marketing

“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to determine how those numbers of followers and ‘likers’ stack up against delivery of a return on investment. We have clients who ask us this regularly so here’s some clarity for you. Measuring social media ROI is very difficult for a few reasons. The first is that it is very hard to use social media trackers for individual sales and the second is that social media is not a direct sales channel, it’s a relationship marketing tool.

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How To Measure The Return On Investment For Social Media In Marketing

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Build An Unstoppable Online Business

There is one single truth to understand if you want to succeed in your business. “Success is built with others!” If there is one thing I realized from day one, it was this: “I could not do it alone”. Why? Because I didn’t know everything (and I still don’t), because I didn’t want to waste money learning everything to start with then only getting results a couple of years later, because I wanted to identify an easier path for me. We all need help at different levels, but you must be strategic about it otherwise you may very well lose yourself, your time and all your money getting help where you don’t really need it at a particular time. And it all boils down to 3 questions: 1. What do you want with regards to your business?

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Build An Unstoppable Online Business

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How Google Panda Has Impacted SEO for Newer Businesses – A SEO-News Exclusive Article

I’m sure most SEO’s have already read several articles about how to recover from the Google Panda or Farmer updates, many of which seem to be the same generic “10 SEO Facts” everyone should know moving forward. For those who remain in the dark about the Panda updates, in short, they have been very effective at weeding out sites with crappy content as well as keyword rich domains with crappy content. I’m not going to regurgitate the same information about quality and relevancy mattering more than ever, because it always has mattered. For Google, trust and authority have always been important, only now websites are going to have a much harder time showing up in the organic search results without it. Google’s most recent update may very well have forced many SEO’s to step up their content quality and re-evaluate their practices, but how has it affected online marketing for new and small businesses with smaller budgets? Larger companies with deep pockets have remained relatively un-phased by the Panda updates. Why? Because they typically have well established authoritative sites that already generate plenty of traffic combined with a robust, well-rounded paid advertising and media placement campaign that also drives plenty of traffic. But for the little guy, well you’ve got to earn your trust and there aren’t any shortcuts anymore

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How Google Panda Has Impacted SEO for Newer Businesses – A SEO-News Exclusive Article

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Is Your Brand Worth Professional Treatment?

You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs, but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pseudo-innocence. We may be nostalgic for Speedy Alka Seltzer but it hardly stacks up to the Evian Baby T-Shirt videos that to my mind were even better than the more famous Roller Babies, a campaign where technical gimmickry overpowered the message. Of course in the 50s, the medium was new and the technology was rudimentary, especially by today’s standards. With an audience raised on radio, TV producers could get away with almost anything, but today’s audience brought up on television and big budget movies expect and demand a far greater level of presentation sophistication

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Is Your Brand Worth Professional Treatment?

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Why Are 95% Of Internet Marketers Unsuccessful?

It’s an unnerving fact, but of all potential internet marketing wannabees, only 5% go on to sell products and make a success of their ventures. There is a huge drop-out rate with the vast majority failing to make it even past the first hurdle. Why do so many people give up before they’ve barely begun? These figures are in stark contrast to those published for more traditional business start-ups. According to statistics published by the Small Business Administration (SBA), seven out of ten new employer establishments survive at least two years and 51 percent survive at least five years. This is a far cry from the previous long-held belief that 50 percent of businesses fail in the first year and 95 percent fail within five years. So why the big difference?

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Why Are 95% Of Internet Marketers Unsuccessful?

investment

Google to Present at Citi Investment Research Technology Event

Google has been invited to present on September 2, 2008, at the Citi Investment Research Technology Conference.

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Google to Present at Citi Investment Research Technology Event

investment

Talisma Search Engine Upgraded

Corporation, a subsidiary of nGenera company, has released an updated version 8.1 of the Talisma Knowledgebase.

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Talisma Search Engine Upgraded

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Wall Street Search Portal Upgraded

Search portal for the investment community, WallSt.net, has updated its offerings including detailed, in-depth discussions with executives of technology, finance and electronics firms have been added to the information resource’s portfolio of offerings.

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Wall Street Search Portal Upgraded

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Google CFO to Assist in Replacement Transition

Chief Financial Officer, George Reyes, of search engine, Google, will retire by year end, with plans to help the transition for the new appointment.

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Google CFO to Assist in Replacement Transition