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The Death of Paid Link Networks – A SPN Exclusive Article

Ahhh… Remember the days when you could just subscribe to a paid link network of your choice for as little as $49 and watch those rankings head upward every week. No need to get involved in the messy muddiness of “white hat” SEO, no need to build relationships with webmasters and spend days upon days researching and developing high quality, share worthy content… Those were the days my friend. And no, I’m not talking about pre-2008, or even 2011, I’m talking about 2012. Working in the casino SEO industry, it was quite common for me to see the top 20 competitors for any given keyword heavily loaded with blatantly obvious paid links in their backlink profile.

How To Measure The Return On Investment For Social Media In Marketing

“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to determine how those numbers of followers and ‘likers’ stack up against delivery of a return on investment. We have clients who ask us this regularly so here’s some clarity for you. Measuring social media ROI is very difficult for a few reasons. The first is that it is very hard to use social media trackers for individual sales and the second is that social media is not a direct sales channel, it’s a relationship marketing tool.