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How to Position Yourself: 6 Easy Steps – A SPN Exclusive Article

Small business is pretty competitive these days, whether you’re a professional speaker, a lawyer or a software provider. What are you doing to get noticed by meeting planners, industry leaders, and your clients? Making loads of cold calls and strewing Faxes all over the world? Buying email lists to total strangers? Come on! The secret word is positioning. I consult 90% of the time and only speak 10% of the time for my daily bread, so I have zero time to cold call and plead with meeting planners or worse, total strangers from a call sheet. I position myself as a subject-matter expert through write-ups and blog posts that I write to create business opportunities coming at me, and so can you. Adhere to this 6-Step Process to professional positioning with words: Have Sustenance This one is obvious. It’s rather easy for professional speakers, you’d think, but you’d be shocked how they and business leaders at large cannot really explain what that is.

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How to Position Yourself: 6 Easy Steps – A SPN Exclusive Article

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Are SOPA/PIPA Dead?… A Shocking Turn of Events – A SPN Exclusive Article

Last November I wrote an article titled The Advent of Internet Censorship in America . To recap: “The Stop Online Piracy Act (SOPA), also known as H.R.3261, was introduced in the United States House of Representatives on October 26, 2011 by Representative Lamar Smith [R-TX] and a bipartisan group of 12 initial co-sponsors. The aim of the bill is to help U.S. law enforcement and copyright holders fight online transmission of restricted intellectual property.” (Source: Wikipedia) Opponents of the bill says it goes too far and threatens to shut down or censor legitimate websites that might inadvertently link to or display such content. Anyway, when I wrote that article back in November, the bill was sitting in the House Subcommittee on Intellectual Property, Competition, and the Internet. It had yet to be introduced to the floor for a vote.

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Are SOPA/PIPA Dead?… A Shocking Turn of Events – A SPN Exclusive Article

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Endless Articles Ideas: What Everyone Wants to Read

Have freezer eye? You know, you stare at the computer long enough hoping to figure out which article ideas to write about only to have your eyes freeze. You ask yourself, “What do visitors want to read? What do I like writing about? What have I already written? What pertains to my website or blog? What will help sales? What will help people sign up for my newsletter?” And the main question most people ask, “What am I an expert on so I feel confident enough to write about?”, so on and so on

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Endless Articles Ideas: What Everyone Wants to Read