Waiting for the Next, Big Penguin Update
During the SMX West panel in March, Matt Cutts announced that a major Penguin update will hit the web sometime in 2013. Penguin was designed to dock rankings for sites that violate Google’s quality guidelines or practice black hat SEO techniques; it’s also designed to reward sites with high quality content. The upcoming tweak is expected to be the biggest update to the algorithm this year. When will it roll out and what can you do to prepare?