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Maximizing Your Customer Calls: Delivering Your Valuable Message to Customers Who Are On Hold – A SPN Exclusive Article

Anyone who makes their living in business either as an owner or marketer, has heard the term “niche” marketing. Niche marketing is a concept that is based on the idea that it is the little things (like little pockets of highly interested people) that we should be most concerned about appealing to. The concept recognizes the reality in marketing that you can’t be all things to all people. Nor would you want to. Juxtapose this philosophy with a vastly different outlook about how to use space and time to deliver your message to that niche. When it comes to delivery frequency, “less is more” has given way to “more and more and more and more.” Previously under-studied parts of the marketing and customer relations puzzle, are now the province of professional consultants and scientific study. The overall idea is to leave no moment or sensory experience free of immersion for your customer.

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Maximizing Your Customer Calls: Delivering Your Valuable Message to Customers Who Are On Hold – A SPN Exclusive Article

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Email Delivery & IP Reputation

Deliverability all starts with reputation! And we’re talking, specifically, about the reputation of your IP address. This is the IP address from which your emails are being sent. This is not necessarily the IP address of your domain/website. Reputation is kind of like your credit score! There are a number of factors that go into making up the score such as spam complaints, unknown email addresses, etc. Each has a different “weight” so to speak – just like the factors on your credit report. Likewise, it takes some time to build a good reputation just as it takes some time to build up your credit.

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Email Delivery & IP Reputation

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5 Myths About Creating Video Content

Video is arguably the most powerful way to send your message across to an audience, yet it is surprising that such a small percentage of people use it both for their web content and marketing materials. This is perhaps due to a number of misconceptions that people have when it comes to creating video content, which are clarified below: 1. You Need To Spend A Lot: You may have seen or at least heard about companies that will produce your video for you, but charge an absolute fortune to do it (well, what the average person would consider a fortune). It’s not a necessity to get it professionally done – just take a look at the majority of videos on YouTube. Use your friend’s camera, or just record straight into the computer with a webcam. 2. It Needs To Be High Quality: The content of your video is what matters most – as long as this is helpful to somebody then there’s no reason it should look like it cost a million dollars. Don’t worry so much about your poor acting ability (or your friend’s poor acting ability), or whether the picture is too grainy – as long as the sound is okay then just about everything else is pretty trivial

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5 Myths About Creating Video Content

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Video That Sells: Using Memory Triggers

Web videos have many purposes: they display, present, inform, educate, enlighten, and entertain; they also persuade, motivate, and sell. Marketing videos can serve any one of these purposes, or they can serve all of them. What is important is the audience remembers the message and the company that delivers it. Without penetrating the audience’s consciousness and making an indelible impression, the resources invested are wasted. Of course the lasting impression you impart must serve your branding and sales objectives. Creating effective marketing videos entails a lot of creative skills in order to take a self-serving business message and make it not just palatable but memorable. To begin, you need a concept, script, performers, and technical expertise in video, editing, and sound design; as well as the psychological insight to understand, and the creative ability to manipulate, emotional reactions while emphasizing key points

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Video That Sells: Using Memory Triggers

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Is Your Brand Worth Professional Treatment?

You may not remember the 1950s but the so-called “Golden Age” of television was in general pretty bad. Yes, there were some great, groundbreaking programs, but there was also a lot of crap, especially the commercials that for the most part were emotionally and psychologically clumsy despite their pseudo-innocence. We may be nostalgic for Speedy Alka Seltzer but it hardly stacks up to the Evian Baby T-Shirt videos that to my mind were even better than the more famous Roller Babies, a campaign where technical gimmickry overpowered the message. Of course in the 50s, the medium was new and the technology was rudimentary, especially by today’s standards. With an audience raised on radio, TV producers could get away with almost anything, but today’s audience brought up on television and big budget movies expect and demand a far greater level of presentation sophistication

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Is Your Brand Worth Professional Treatment?

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Blog Writing Tips – Where to Find Great Guest Posters

One of the best ways to keep a fresh angle in blogging is the guest blogger. They can provide good content, take some of the work load off the primary blogger and can bring new perspectives and ideas that the parent blogger can follow up on in later posts as he or she sees fit. Guest blogging also promotes inter-community relations, resulting in shared links and audiences, and can bring together previously unrelated audiences who find they share interests. It may not be for everyone, but those who embrace guest posting have a lot going for them. So where, exactly, does one find these mysterious guest posters?

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Blog Writing Tips – Where to Find Great Guest Posters

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Google Glitch Erroneously Flags Sites as Malware

A glitch in Google’s search services erroneously flagged almost every listing with the message “Warning! This site may harm your computer” for about 40 minutes early last Saturday morning.

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Google Glitch Erroneously Flags Sites as Malware