Currently browsing tag

money

5 Things Your Press Releases Should Be Doing — A SPN Exclusive Article

Submitting press releases has become the new “in” thing for internet marketers. Sure, press releases are a great way to gain exposure and build quality backlinks for your website. However, this entire strategy is based on the assumption that you’re publishing the right kinds of press releases. If you’re dealing with quality press releases, they should be doing these 5 things: 1. Providing Information – Not a Sales Pitch This is the single biggest reason that press releases wind up in the garbage! By definition, a press release’s job is to inform the media of something new, not to sound like an infomercial. When I was in the news biz, we had an all-too-commonly used phrase when we received press releases like this – “send ‘em a rate card.” After all, what you’re really doing by publishing that salesy press release is asking for free exposure on their station, on their website, or in their newspaper. Instead, you’d be better off asking for a rate card – or, the card that TV stations and newspapers use to determine advertising rates. From an internet marketing perspective, many of the good press release distribution websites will not accept your release if it sounds like a sales pitch.

7 Dangerous Lies Your SEO Content Writer is Telling You – A SEO-News Exclusive Article

Now that we’re living in a world where Pandas are something to be feared and relevant links are worth their weight in gold, there is an even bigger focus on quality SEO content writing. The only problem? Far too many of the content writers out there can’t actually write! As a result, they prey on people like you – hoping you’ll believe their promises and never notice that they don’t actually have any talent. Sadly, the odds are high that you’ve been lied to by an SEO content writer. Heck, you may have been told several lies! There are some real doozies being told out there, but these 7 are the most common – and they’re also the most damaging to your business: 1. “I don’t outsource any of my work.” This is a classic example of the ol’ “bait and switch.” Lots of SEO content writers promise that they (or a trusted associate) personally handle all of the writing. Then, they outsource the work to the far-reaches of the globe – and you wind up being the poor sap that gets stuck with content that’s not even remotely close to what you were expecting

Google’s First Page… Guaranteed! – A SPN Exclusive Article

A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As usual, members came crawling out of the woodwork with advice – including members who didn’t even own a website. Unfortunately, that’s pretty typical on Internet Marketing/Small Business forums… members who don’t own a website instructing other members how to get on the first page of Google… members who don’t own a business dispensing business advice. So be careful where you get your advice from… but I digress. Not surprisingly, not a single member responded with the correct answer. And what is the correct answer? The correct answer is there is NO magic bullet that will assure a first page ranking on Google. Never has been, never will be.

Tebowing Your Small Business: Clutch Performance

The craze sweeping the nation this winter season comes from the NFL. Of course I’m talking about Tebowing, originated by Denver Broncos quarterback Tim Tebow, and you either love him or hate him. Purging religious beliefs from the equation, Tim Tebow along with the Broncos have strung together a series of impressive comebacks before recently bowing to the superior Brady Bunch and the Patriots. Denver was left for dead on multiple occasions through three quarters plus in games, only to rise up like Lazarus to overcome the football Reaper and stand in victory. Is there a management lesson in this over-hyped story for small company owners, executives and corporate officers? Tebow’s type of play has been derided as unsustainable, tagged as downright ugly, and parodied on Saturday Night Live. It’s also been applauded by evangelicals, adopted by presidential candidates, and embraced by middle-America. Yet the most exceptional thing that this phenomenon demonstrates is clutch behavior, doing your best when it’s all on the line, and it has been on display in sports throughout the decades in names like Reggie, Jordan, Montana and Gretsky