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Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

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Facebook Timeline gets appy

Following the roll-out of Timeline, Facebook has unveiled some 60 news apps to help users ‘tell their story’. Users who have upgraded to Timeline will now be able to add the new apps to their pages, telling their network of friends what they are reading, thinking, watching, and cooking, among other things. “Timeline apps are for the activities you want to share with friends. You choose when to add an app, and you decide who can see it,” director of platform Carl Sjogreen wrote on the Facebook blog . “After you’ve added an app, you can always remove posts directly from timeline, and you can also edit your settings from your personal Activity Log.” Companies included in the launch of the new wave of apps include Urbanspoon, TripAdvisor, Pinterest, eBay, Rotten Tomatoes, IMDB, Monster, Foursquare, Kobo, Ticketmaster, GoodReads, Autotrader, Polyvore and Living Social. “Soon, there will be apps for all types of interests, as more apps will launch over time.

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Facebook Timeline gets appy

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10 Tips to Build Your Network of Mentors – A SPN Exclusive Article

Just because you have a killer business idea doesn’t mean you have killer business skills. The most successful young entrepreneurs recognize their own limitations and lack of experience. They rely on a network of seasoned and successful business mentors to give them the advice they need when they need it. Finding those mentors is often easier said than done, however. While some people may have success walking into a CEO’s office and simply asking, there are more effective and more natural ways to find mentors. Here are 10 tips to get you started building your network of mentors: 1. Know what you want to get out of a mentoring relationship

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10 Tips to Build Your Network of Mentors – A SPN Exclusive Article

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10 Ways to Boost Your Online Mailing List

One of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility. Sending out weekly online newsletters or mailings is a great way to solidify the trust relationship. But who do you send it to? Taking the time and effort to build a responsive email list is not easy but it certainly can be done. The ten tips below will help you get started building that all important list of names and email addresses! 1.

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10 Ways to Boost Your Online Mailing List

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Population growth dominates Facebook’s newsfeed

Facebook has revealed its list of top ten most-mentioned news stories of 2011 in the UK, with a BBC story concerning global population growth. In addition to the number one article, other newsworthy topics included the UK riots, the Royal Wedding and The Only Way Is Essex. The social networking giant put together the list by counting the number of clicks on its site for stories posted from the UK’s top media outlets. These articles can have appeared as shared items, wall posts or likes. Coming in at second place was the Sun’s story about a woman who received a tattoo with a scatological theme from her boyfriend for cheating on him.

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Population growth dominates Facebook’s newsfeed

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

What is geolocation as applied to SEO? It’s when a search engine identifies your whereabouts (by your IP or GSM) and serves you the search results relevant to that particular territory. Some folks find it limiting, while others are quite happy with the feature. However, when it comes to checking rankings, geolocation is mostly bad for SEO’s, since many of them work on websites that target multiple countries, in which case it becomes rather tricky to collect SEO data (rankings and other metrics) for a particular country when you yourself are in a different location. So, how does one manage to do it

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

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Four Social Media Marketing Myths

Social media marketing has many myths and untruths surrounding it, usually spread by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company’s Customers Do Not Use Social Media This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Some companies do not use social media at all, yet they profess to have the knowledge of their customers’ social media habits. The best way to find out if customers are on a social network is to join it and upload the customer email list. If no one is truly on there, the company can avoid it and never use it again. But if at least 20% of the list is on the network, the company should use that network and engage in social media marketing

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Four Social Media Marketing Myths

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Sony security breach suspends 93k on PlayStation Network

Sony found its network once more under attack and has warned that 93,000 accounts on the PlayStation Network and SOE games service may be at risk. The latest security incident, reported to have occurred between 7 and 10 October, involves information that may have been stolen from computers. The as-yet unknown hackers gained access to members’ IDs and passwords, and there have been several attempts at unauthorised sign-ins. Although not all 93,000 accounts have shown signs of suspicious activity, all potentially affected have been taken offline for the time being while Sony addresses the issue. “Less than one tenth of one per cent … may have been affected.

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Sony security breach suspends 93k on PlayStation Network

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Blackberry users endure blackout, slow recovery

A major service disruption is causing frustration for a third day among owners of the BlackBerry smartphone. The problem, which first surfaced on Monday and then reared its head again on Tuesday, left Blackberry users without access to email, internet, and BBM – the messenger service that allows Blackberry users to interact with one another for free. Though Canadian BlackBerry manufacturer Research In Motion (RIM) acknowledged the outage quickly, it took 36 hours to further elaborate on what caused the problem. “The messaging and browsing delays being experienced by BlackBerry users in Europe, the Middle East, Africa, India, Brazil, Chile and Argentina were caused by a core switch failure within RIM’s infrastructure. “Although the system is designed to failover to a back-up switch, the failover did not function as previously tested.

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Blackberry users endure blackout, slow recovery

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Has Google+ Already Won that War Against Facebook? A SPN Exclusive Article

Just within the last two years Facebook overtook Myspace as the king of social networking. Now Myspace has been regulated by the technology and advertising community to the garbage heap of websites. Now has arrived what everyone knew would come, Google+, the newest best “social network” to compete in a crowded pack, dominated significantly by Facebook. Many people see that Facebook has a stranglehold on the social networking, and that nothing will take away it crown. I see completely the opposite that Google+ has already won, and within a year will easily take away any dominance that Facebook has, quickly sapping Facebook’s influence and value. For the last few years, I’ve made the argument to friends and colleagues that Google should be buying Facebook, it was only a natural progression. Instead of selling to Google, Facebook felt that it was a long-lasting company that itself needed to buy other companies and become the next Google

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Has Google+ Already Won that War Against Facebook? A SPN Exclusive Article

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