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Top 5 Link Building Strategies for Your Site

The best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website’s visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site’s SEO ranking. Links from Multiple Domains While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead, work towards just a few links from many sites for best results. As search engines rank sites, they consider how relevant the content is to the keywords and search terms. When you get links from multiple domains, you demonstrate that many sources find your content useful. This is critically important when you develop additional backlinks from authoritative domains. Deep (Ingrained) Links Instead of directing links to your site’s main page, use links directly to specific pages of content or images

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Top 5 Link Building Strategies for Your Site

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Major tech companies join forces to stop phishing

Some of the biggest tech enemies have set aside their differences in the name of stopping phishing. Google, Facebook, Microsoft, Yahoo and eleven other email providers, social media properties, email security companies and financial institutions have announced a broad new alliance to combat email phishing known as Domain-based Message Authentication, Reporting and Conformance – or, DMARC for short. The goal of DMARC is to create new email standards to help stop spammers from tricking email and web-users into providing sensitive information, like credit card numbers and bank account details. To date, phishing has been relatively easy to do. Spammers simply simulate data in an email so that it looks like it came from a legitimate sender. Most phishing messages are caught by users’ spam folders, but many people still open emails that look real – leaving their personal and financial information vulnerable to theft. “One of the worst experiences for a user is being phished,” Adam Dawes, a Google product manager and DMARC representative said

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Major tech companies join forces to stop phishing

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

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EU introducing uniform data protection rules

Data protection may be getting a major overhaul in Europe this week. In a new European Union bill to be published later in the week, businesses in the 27-nation bloc will be required to adhere to stricter data protection regulations aimed at protecting consumers, reducing bureaucracy and giving European companies a competitive advantage in the world. “Personal data is the currency of today’s digital market,” said European Commissioner Viviane Reding at the DLD conference in Munich. “And like any currency, it needs stability and trust. Only if consumers can ‘trust’ that their data is well protected, will they continue to entrust businesses and authorities with it, buy online, and accept new services.” The new legislation would create a pan-European regulation, replacing the existing compilation of 27 national codes, and would include sweeping new rules for businesses and rights for individuals. Ms Reding added: “A company will have to comply with one law for the whole of the EU territory. It will only have to deal with one single data protection authority. “It will be the data protection authority of the member state in which the company has its main establishment.

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EU introducing uniform data protection rules

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Facebook Timeline gets appy

Following the roll-out of Timeline, Facebook has unveiled some 60 news apps to help users ‘tell their story’. Users who have upgraded to Timeline will now be able to add the new apps to their pages, telling their network of friends what they are reading, thinking, watching, and cooking, among other things. “Timeline apps are for the activities you want to share with friends. You choose when to add an app, and you decide who can see it,” director of platform Carl Sjogreen wrote on the Facebook blog . “After you’ve added an app, you can always remove posts directly from timeline, and you can also edit your settings from your personal Activity Log.” Companies included in the launch of the new wave of apps include Urbanspoon, TripAdvisor, Pinterest, eBay, Rotten Tomatoes, IMDB, Monster, Foursquare, Kobo, Ticketmaster, GoodReads, Autotrader, Polyvore and Living Social. “Soon, there will be apps for all types of interests, as more apps will launch over time.

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Facebook Timeline gets appy

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2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review the checklist of critical developments and related gotchas in these 2 categories: privacy and Internet marketing.

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2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

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Who Owns The Copyright of Work Created By A Contractor? A Trap For The Unwary

It’s really basic: ownership of the copyright in work a business pays for can often be critical for successful commercialization of that work. Unfortunately, the U.S. Copyright contains arcane provisions that will often produce a counter-intuitive result – leaving full copyright ownership with the contractor. How could this possibly be?? Internet attorneys, advisors and businesses cannot afford not to be aware of the applicable laws

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Who Owns The Copyright of Work Created By A Contractor? A Trap For The Unwary

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Prevent Your SEO Bleeding Before It Starts! – A SPN Exclusive Article

I see it everyday. Someone wants to start a new blog, e-commerce site, or other site, including non-profits. The excitement is mounting, you start to see pieces of the puzzle come together, and the next thing you know, you’ve made the ever-important connection string from your database to your file manager – your site is now live. Did you forget anything along the way? Depending on the Content Management Solution (CMS) you have chosen, upon the initial launch of your site, there are several “add-ons” you’ll want to install right away. I’ll use the ever-popular WordPress blogging platform for this example. Chances are, you don’t want to run your site these days without a single plug-in. Your initial choices should be related to site security, SEO (I am biased!), and site mapping.

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Prevent Your SEO Bleeding Before It Starts! – A SPN Exclusive Article

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The Fastest Way to Lose Your LinkedIn Connections

As a social media marketing professional, I’m an avid participant in LinkedIn groups and moderate copywriting and social media marketing groups. But there is one word missing from these groups lately: “help.” I left LinkedIn groups because of the annoying sales pitches that flooded the discussion groups. I understand how competitive it is right now. However, business professionals are tackling LinkedIn the wrong way. Would you go up to Mr. Joe Smith on the street and say, “Hi, Mr

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The Fastest Way to Lose Your LinkedIn Connections

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Facebook Tips and Tricks

If you are trying to grow your business, Facebook is a great way to do so quickly. Here are ten Facebook tips and tricks to help you get started. Facebook Tip #1: Fill out all of your personal information, such as your profile picture and your favorite books and movies. It’s important to update your Facebook profile so that people can find you if they are searching for someone with a similar interest as you. People can also get to know you as a person. When you write your biography, make sure you use your personal “story”

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Facebook Tips and Tricks

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