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LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement brought additional credibility to the launch of their new books, products and services. * They started to dominate the search engines – and “own” their keywords as search engines love optimized press releases * They doubled and tripled their website traffic * Multiple reporters and media professionals contacted them for additional interviews and media opportunities that give them more exposure. * Their website now ranks higher on Google – because online press release distribution is a powerful link building too. Here’s an additional benefit of online press release distribution that no one else is talking about…Online press release distribution will help you with your overall LinkedIn marketing efforts. 6 Ways Online Press Release Distribution Can Help You With Your LinkedIn Marketing Efforts 1) The press release generated publicity can provide you with instant credibility with your LinkedIn profile visitors. For example my client Sara LaForest’s headline reads like this: “Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why”. This shows readers immediately why they should trust her and why they should trust what she has to say

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LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

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LinkedIn Marketing Tips For Law Firms – How Lawyers Can Attract and Retain More Clients Using LinkedIn

LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn. To help law firms attract and retain more clients using LinkedIn, I have identified ten different opportunities attorneys should take advantage of. 10 Ways Law Firms Can Use LinkedIn to Attract and Retain More Business 1. Build relationships with potential clients – If you deal with corporate business, small business or real estate issues then you can use LinkedIn to network with potential clients – and educate them so they will want to come to you with their problems.

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LinkedIn Marketing Tips For Law Firms – How Lawyers Can Attract and Retain More Clients Using LinkedIn

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How Should Webmasters React to Google Fresh? – A SPN Exclusive Article

It’s been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google’s listings much fresher. On the Official Google Blog where this new Update was announced, Amit Singhal states: “We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.” However, in an update, Singhal explains this measurement of 35% only applies to where at least one result was affected by the changes. In reality, this update only “noticeably” impacts 6 to 10% of searches. “Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we’ve said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 – 10% of searches, depending on the language and domain you’re searching on.” Regardless, Google Fresh will be influencing what sites/pages get listed in the top spots in Google. Already, these fresher listings are popping up for keyword searches where products or services are constantly changing or evolving such as in consumer electronics

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How Should Webmasters React to Google Fresh? – A SPN Exclusive Article